Effective Communication in British Airways: A Study of Learning Styles and Communication Theories

This poster explores the importance of effective communication in British Airways, examining various learning styles and communication theories. It delves into the different ways individuals learn and process information, highlighting the significance of catering to diverse learning styles within the organization. The poster also discusses key communication theories, including Actor-Network Theory, which emphasizes the interconnectedness of human and non-human factors in technological advancements. By understanding these theories, organizations like British Airways can enhance their communication strategies and foster a more inclusive and effective learning environment.

Business
Commu
nication
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Introductio
n:
The
following
poster is
based on the
Effective
communicati
on in the
British
1. Identify a range of learning styles and the factors that influence communication and
learning.
There are various types of learning styles and the style adopted by the learner depends
on the particular situation as well as the nature of the task that needs to be performed.
The various different types of learning styles practised in British Airways include:
 Visual Learners: Visual learners thinks by thinking through pictures. They tend to
make a picture of what they are reading in the text. They tend to learn with the help
of pictures, graphs, diagrams and charts etc. They do not emphasise much on the
words or the dialogues of the speaker. They learn by seeing into the pictures and
memorize by looking into them. They give more preference to appearance as they
believe “A Picture speaks 1000 words”.
 Auditory Learners: Auditory learners best learning through the process of listening.
It means that they understand most of the information through learning which they
do not understand through reading. They focus much on the tone and quality of the
speakers. Therefore speakers need to choose their words carefully before speaking
to auditory learners.
 Kinaesthetic Learners: These learners learn best through actually doing the things
and by having hands-on experience. They often tend to speak slowly. They try to
have the practical experience of something in order to learn it.
The British Airways understands the importance of each style in order to design the
learning style for its employees. The company has ample and adequate resources of
learning like learning centres, audio tapes, video based learning materials, reference
materials etc.
In addition to this, various graduate
opportunities as well as training schemes are
also offered by British Airways to its employees.
The company is concerned for the various
different learning styles of their employees and
hence provides training keeping in mind their
learning needs.
Factors influencing communication and
learning: There are many factors that
influences communication and learning which
are as follows:
Business Communicatio

Theories of Communication
2. Discuss a range of theories of communication.
Following is the range of theories of communication:
Actor-Network Theory: According to this theory, both human and non-human factors are
equally influential in the success process of technological advancements. No single person
alone is responsible for advancements according to this theory.