Effective Communication Strategies in Business

The assignment discusses the significance of efficient communication strategies in business, emphasizing the role of top management in designing such strategies. It also highlights the need for staff and managers to use optimum channels to enhance interaction among themselves. The analysis depicts different principles governing the entire communication process in business, with HR departments playing a crucial role in choosing modes of interaction to eliminate confusion or ambiguity among members. The document concludes that efficient communication strategies are essential in transferring information within businesses, particularly when dealing with diverse workforces that may give rise to conflicts and contradictory opinions.

Assessment 2:
Individual Report

Table of Contents
LITERATURE REVIEW................................................................................................................1
1. ............................................................................................................................................1
2. ............................................................................................................................................1
CASE STUDY ANALYSIS............................................................................................................2
1. ............................................................................................................................................2
2. ............................................................................................................................................3
3. ............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

LITERATURE REVIEW
1.
According to Berkenkotter and Huckin (2016), The organisation tends to design and
formulate effective communication strategy by which they can effectively facilitated
communication among their members. It can be treated as strategic tool in the business
environment that helps businesses bind together members of staff and management in a team by
using channels that are formal and effective. It helps the business in adoption of development
and sustainability in the marketplace for a longer period of time. It is the responsibility of leaders
and managers to analyse the purpose and vision of business and then formulate a strategy for the
business communication accordingly. This helps in elimination of ambiguity and confusion
among employees and also facilitates flexible flow of vital information on timely basis across
different departments. As per Nagle and Müller (2017), The strategy needs to coordinated with
various principles that are responsible to govern different processes in the business environment
(How to write an internal communications plan and strategy, 2018). The principle tends to
provide clarity of objectives that are associated with exchanging data and adaptability in
presence of national diversities and linguistic that exist in the organisation. Along with them
some other principle can be related with flexibility of communication mediums that deliver
information to receiver on timely basis. So in order to establish effective strategy they tends to be
coordinated with principle for their effective establishment.
2.
According to Baccarani and Bonfanti (2015), A speaker who is efficient tends to hold
range of Knowledge and skills that are confidence, passionate, intelligence that they demonstrate
while delivering the data in verbal from. They tends to use non verbal cues such as body
movement, eye contact and voice modulation in order to commutate effectively with other
business persons and postures during various business meetings. In corporate conferences, the
professionals tends to listen to information during meeting actively in order to respond to such
information or grab the chance where they can speak in the meeting. It has been observed that
individuals who listen carefully the different views and opinions of colleagues and seniors in the
meetings tends to get creative and unique ideas that can assist in the analysis of different points
in business. Effective Listeners tends to be observant and they also use different facial
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expressions along with eye contact in order to deliver their view and opinion in the subject that is
being discussed. Effective listeners tends to ignore the outside environment by not getting
disturbed by outside environment or nose easily. (4 Characteristics of a Good Listener, 2019)
Therefore, it is concluded that careful listening leads to accumulation of different solutions that
accompanies with strategic ways that can build imagination and gain the attention of personnel
who is sitting in the conference room. According to Brownell (2015), a corporate should not
involve in such practices that involves interrupting other business persons while they are
expressing their point of view as by interfering they reflect lack of formal behaviour and
etiquettes.
CASE STUDY ANALYSIS
Sport Love is a London sport and leisure centre business. The Human resource
department director is concerned that the enterprise is concerned with the poor level of
communication that are existing in the business. The Human resource department is concerned
with the ways and medium of interaction that prevails in the business. It has been noted that the
elements of organisational functioning is serving as a major factor responsible for inefficiency in
the business that have resulted in unfavourably impact upon the experience of the customers fro
the services that are being delivered by enterprises. Sport Love is staffed for 24 hours and
operations in the company take place in three shifts. One of the biggest issue found in the
organisation is the diverse workforce that have different set of national backgrounds. That
depicts that the business comprises of employees with various culture that can give rise to the
possibilities of conflicts and conflicting opinions. Therefore it is analysed that the workforce is
multilingual which involves that the first language of the employees is not necessary English that
can give rise to misunderstandings and because of the same there is operational inefficiency in
the communication process.
1.
It has been concluded that the Sport Love is largely affected by ineffective
communication in their workplace environment. That is why it is important for the top
management to develop and design unique and effective communication strategy that can
facilitates optimum communication in the business. The purpose of the strategy will be to enable
communication among the employees and management team of the business organisation. It also
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helps in ensuring that an transfer of true and accurate information or data can get transferred in
the business on timely basis. It have also been analyesd that an effective communication strategy
assists in quick and easy transfer of both qualitative and quantitative data. Along with the
strategy the HR director needs to keep the various principle that guide and govern the
development of strategy in consideration while developing the same. The various principles are
simplicity, integrity, clarity, timelines and language that needed to be used by employees while
they interact in the workplace. As the workforce of the Love Sport comprises of different
national backgrounds that depicts that there are diversities in terms of language and culture in the
employees. That can facilitates linguistic and national barriers that gives rise to issues that arises
because of the inadequate communication which is because of the simple reason that the first
language of the workforce not being necessary English. Therefore, by enabling an optimum
communication strategy that focuses on both verbal and non verbal from of communication in
the business in verbal from the business will use factors such as video chat and face to face
conversation in non verbal they will use factors such as facial expression and gestures to
facilitates communication in the business while transfer of information the business will enable
and employee all the principles related with communication, managers can facilitate transfer of
important information at timely basis. Also, by effective planing the human resource department
of Sport Love will be able to eliminate constraints and will enable easy transfer of statics.
2.
It have been analysed from the above discussion that the HR department of Sport Love is
unsatisfied with the current communication system comprising in the workplace. Therefore they
are thinking to take necessary step that can help them to deal with the current communication
problem. This process can be improved when the human resource department is stringent about
strict compliance of different rules and regulations that govern the communication among
different employees and management as well. Along with it the participants under the Sport
Love can learn how to be confident and can make use of non verbal cues in order to become
effective speakers. They should take advantage of their knowledge and skills in order to deliver
information in the business premises. They can also take advantage of observation and their
analytical skills while avoiding paying attention to outside distractions in order to become an
active listener. This will help the employees in driving useful information from conversations
and also will help in listening actively the view points of others. This depicts that the
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management of Sport Love needs to develop certain strategies and policies that employees listen
and speak in easy manner. Also the communication strategy helps the organisation in active
delivery of their ideas, opinion and views in the business meetings. The language which is being
used in the Sport Love needs to be structural and formal so that it can be easily perceived in the
interaction among the multilingual premises.
3.
By collecting review from my peer members such as seniors and subordinates, I have
realised that my written and oral communication skills are at good level still there are chances for
improvement in them within due course time. For my evaluation, I have realised that the manner
in which I tends to write in relation with the corporate business documents. I have been writing
in form of short statements that can be easily understood by anyone. Along with it I tend to write
in the descriptive form after analysing the subject matter deeply. The information that are
mentioned by me in the paper are specific and I tend to ignore using certain controversial
thoughts in the writing in order to eliminate the chances of conflicts. Due to the relevancy of data
that are being presented by me in the business meeting are regarded and praised by my
colleagues and other members of the team.
It is often been pointed out by my college that irrespective of the precision and relevance
that are being presented by me in business report and presentations. I often lack to include
analyses the competitors within the entity. That is because of the lack of suitable skills such as
oral skills it have been pointed out by my team members and colleagues that I am sometimes not
able to deliver information in an effective oral format in the business environment. I have not
been able to use certain things such as voice inflexion and voice modulation that can draw stress
upon major concern of the subject matter.
Moreover with my tactical skills, I use different verbal communication styles such as
facial expressions, body movement and eye contact. That tends to gain everyone attention in the
meeting. That tends to help me in overcoming the issues related with oral from of
communication.
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CONCLUSION
From the above analysis, it has been concluded that it is the duty top management of the
business is responsible to design efficient strategy in order to facilitate communication across
different department. It is also important for staff and manger to use optimum channels to
enhance the interaction among them. Along with it the analysis depict that there are different
principle that governs the entire communication process in business. The HR department needs
to be stringent while choosing different modes of interaction or communication. In order to
eliminate the confusion or ambiguity among the members of the business. It have also been that
the business needs to have efficient communication strategy is essential in order to transfer
information in the business. As the staff members of the business comprises of diverse workforce
it may give rise to conflicts and contradictory opinions of among the different members of the
organisation.
The issue that present I the business is the organisation is having staff that have different national
background. That depict that employees have varied culture that can rise the level of conflict and
can also result in rise of contradictory statement among the members.
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REFERENCES
Books and Journal
Baccarani, C. and Bonfanti, A., 2015. Effective public speaking: a conceptual framework in the
corporate-communication field. Corporate Communications: An International
Journal. 20(3). pp.375-390.
Berkenkotter, C. and Huckin, T. N., 2016. Genre knowledge in disciplinary communication:
Cognition/culture/power. Routledge.
Brownell, J., 2015. Listening: Attitudes, Principles, and Skills (Subscription). Routledge.
Nagle, T. T. and Müller, G., 2017. The strategy and tactics of pricing: A guide to growing more
profitably. Routledge.
Online
How to write an internal communications plan and strategy. 2018. [Online]. Available
Through:<https://rapidbi.com/write-internal-communications-plan-strategy/>.
4 Characteristics of a Good Listener. 2019. [Online]. Available
Through:<https://productivitytheory.com/4-characteristics-of-a-good-listener/>.
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