Management Consultancy for Sainsbury: Resolving Issues of Changing Customer Behavior

Effective Management
Consultancy

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
PART-1 RICH PICTURE................................................................................................................1
PART-2 – SOFT SYSTEM METHODLOGY -ANALYSIS A......................................................2
PQR........................................................................................................................................2
CATWOE CONCEPT ...........................................................................................................4
The 3 E's ................................................................................................................................5
The root definition..................................................................................................................6
PART -3 SOFT SYSTEM METHODOLOGY- ANALYSIS B.....................................................6
Choice of new stakeholder.....................................................................................................6
Activity model.......................................................................................................................7
CATWOE...............................................................................................................................7
PART-4- RECOMMENDATION...................................................................................................8
CONCLUSIONS..............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Management consultancy is practices of helping or supporting organisation to enhance
their overall performance and attained their desired goals in the best possible manner. The
company provide support services on the basis of understanding of external factors and needs of
clients so that necessary solution can be drawn. This report is about Accenture management
consultancy that is multinational professional technology services which provide various
supports related to digital, tactical and strategic to clients. Moreover, it is global company that
has employees around 514000 that are working together so that better services can be render to
several clients.
The client of company is Sainsbury operating in retail industry that is suffering issue
related to changing customers behaviour in context of covid-19 that has adversely impacted on
profitability and sales volume of firm. This report has contained key information related to Rich
picture, analysis A and Analysis B and at last recommendation the way company can enhance its
overall performance and retained competitive market share.
PART-1 RICH PICTURE
Rich pictures is Soft system methodology that are mainly constructed by interviewing
people to gathered relevant information pertaining to specific topic. It consists of seven main
stages that start with articulation of specific problem, identifying alternative system and
recommendation for key actions. In order to provide consultancy to Sainsbury regarding
resolving issue related to changing customers behaviour can be illustrated as follows:
Structure: It can be stated that covid-19 is pandemic situation that has affected all of the
business operating in retail industry of United Kingdom as it lead in changing customers
behavioural pattern. So, due to continuous spread of diseases has contributed in increasing
concerned among individual related to their health, safety and well-being. Thus, it directly
impacts on overall sales volume and profitability of organisation (Zemmel, 2018.).
Process: It is element that explained about transformation that needs to be brought in the process
so that key issue can be resolved. Accenture management consultancy has provided effectively
guidelines and supports to Sainsbury related to formulating various strategies that could be
helpful in attracting and retaining maximum customer's within organization. Such as in covid-
19, people are interested to have purchase from company that are taking steps towards their
1

health and safety. Therefore, it has suggested that organization needs to transform its process of
delivering services so that needs of customer's can be fulfilled.
Concerns: This is elements of rich picture that specify about the major concerns or issue faced
by firm such as retail industry is facing situation of decrease in overall profit and sales because
of covid-19. So it has motivated Sainsbury to take assistances of Accenture management
consultancy in order to resolve concerns or key issue and more benefits can be enjoyed buy
company (Motamedi, 2019).
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Impact of Covid on customers
behavior and overall profitability
of organization
Stakeholders of
Company are
concerned about their
invest made in the
organization.
Due to covid-19
Customers wants to have
products and services from
company that ensure their
health and safety.