Effective Management Consultancy for Ben's Cookies: Customer Retention Case Study

Effective Management
Consultancy

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
Rich picture of the client's problem solution...............................................................................3
PART 2............................................................................................................................................5
Soft system methodology Analysis..............................................................................................5
PART 3..........................................................................................................................................11
SSM analysis .............................................................................................................................11
PART 4..........................................................................................................................................13
Recommendations......................................................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Management consultants are experts who are well-trained to solve the problems , provide
solution, make strategies for the other's ad improve the financial and operational health the
clients organization thorough the proper solution. Most of the companies hie the management
consultancy organization for the help and solve their problems.
This report will cover case study of Ben's Cookies which is an chain of shops in the
England and elsewhere they bake s and sell a Soft and gooey Cookies, Freshly baked. The logo
of the company was related by the British Artist Quein Blaje.
This report will discuss the problem rated to the customer retention faced by the Ben's
Cookies. This project will make use of the soft system methodology as the overall framework to
identify the problems and explore complexity of the clients. Proper strategies will be followed by
the report to overcome from the issues faced by Ben's Cookies.
PART 1
Rich picture of the client's problem solution
Rich picture is the ways to define the situation by using the figures a and symbol and
numbers worlds. It helps to represent the simultaneously and allow the stepping back from the
small details that are creating the problems and improve in the objectivity of the plan .

Ben's Cookies is facing many problems related to the customer retention. Ben's Cookies
is making the quality product t for their customers but the fist problem they are facing and
creating the problems related to the customer relationship is their prices of the product. Other
competitors of the Ben's Cookies are selling their product and services in the lower prices and
taking the competitive advantages. On the other side Ben's Cookies getting force from the
competitors to decrease their prices. It is necessary for the company to bake and sell the Sift
cookies in the affordable price range, so they can also attract the customers and take competitive
advantages.