Effects of Internet on Buying Behavior of Customers

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TOPIC: EFFECT OF INTERNET ON BUYING BEHAVIOUR OF CUSTOMERS
Contents
INTRODUCTION........................................................................................................... 3
DISCUSSION................................................................................................................ 4
TECHNOLOGY ADVANCEMENT................................................................................. 4
CUSTOMER REVIEWS............................................................................................... 5
MARKETING CAMPAIGNS AND ADVERTISEMENT......................................................6
CONVENIENCE......................................................................................................... 7
CONCLUSION.............................................................................................................. 7
REFERENCES.............................................................................................................. 9

INTRODUCTION
Technically, consumers are often affected by many different factors during their purchasing
decision-making process. These effects may make the consumers to either purchase the product
or not to purchase it. According to some researchers, the effects are grouped into two main
categories, which are: external and internal factors. The external factors are basically the
environmental aspects challenging the consumer’s choice (Mazaheri et al, 2014). They may
include things like cultural beliefs, technology changes, product marketing, demographics, public
policies and laws among others. The internal effects often originate from the consumers’ mind
which can be referred to as psychological process changes. They may include aspects like,
personal attitude, tastes and preferences, self-image, personal perceptions to name a few.
However, nowadays, it has become a norm for a large number of business organizations to use
the internet to make sales (online sales) and marketing operations (Pieters et al, 2010). On the
other hand, a good number of consumers have also become used to making purchasing through
the internet, i.e. doing online purchases. Therefore, recently, some major influences have been
caused by the use of the internet (by either consumers or business organizations) to affect