Impact of E-commerce Technology on Consumer Decision Making

E-commerce

Table of Contents
Introduction......................................................................................................................................2
Explore the unique features of the E-commerce technology and environment......................2
Define and compare the two types of consumer decision-making.........................................3
critically evaluate how the features of the E-commerce technology and environment influence
the two types of consumer decision-making. ........................................................................5
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8

Introduction
Internet is developed since last two decades as digital economy that is driven by use of
information technology. With the development of internet there is rapid increase in the number
of web users that is leading to development of new technology and promotion of product and
services through web site. Present report is based on analysing the unique features of e
commerce technology & environment (Maison, 2018) . Further there is analysis of the process of
customer decision making that can assist in evaluating the way e commerce technology &
environmental can posses a influence on the process of customer decision making.
Explore the unique features of the E-commerce technology and environment
There are some of the unique features of e commerce technology that is related with the way it is
functioning in the global changing environment. Some of such aspects are discussed below:
Global reach: E commerce is a aspect that helps business transactions on cross country to be
more convenient & effective as compared to the traditional commerce (Hansen, 2017) . In case
of e commerce the potential Market scale is equivalent to the overall network size of the world's
population.
Universal standards: e commerce technology is a unusual feature that is technical standard of
internet it is used for carrying of the technical standards that is shared by all countries across the
world standard.
Interactivity:
Information density: Density of information has improved with the number of marketers
business quality information and customers, the electronic commerce technology, processing
cost, storage, reduction of information collection and communication (Acevedo, 2018). The
seemliness and accuracy of information technology may increase greatly if information is more
useful.
Customisation: E commerce technology helps business organisations in having proper
customisation. Business have to be adhered as per name, past purchase message and marketing
message that is associated to specific individual. The e commerce technology allow for custom.
Merchants can change the products or services based on the previous behaviour or past
purchasing preferences.
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