Elfin Sports Cars Pty Ltd International Expansion

RUNNING HEAD: ELFIN SPORTS CARS PTY LTD INTERNATIONAL EXPANSION
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RUNNING HEAD: ELFIN SPORTS CARS PTY LTD INTERNATIONAL EXPANSION
Executive Summary
Globalization has allowed multiple companies to expand their area of operation.
However, the process of internationalization requires companies to evaluate host country
possibilities. The current case analysis includes the Company Elfin Sports Car Pty Ltd. Through
macroenvironment analysis of India, the Company can easily expand in other countries. India is
one of the fast growing markets amongst the BRICS nations. The country offers limited
challenges politically, legally, culturally and has a large consumer market. This offers lucrative
opportunity for the Company to expand its operations in India. A CSR analysis of the Company
has been conducted to understand ethical and other concerns that the company conducts. In the
end certain recommendations has been provided to the company, which states that the Company
need to diversify its operations through export mode initially and then set up manufacturing unit
in India. This will allow the Company to have a stable market share within India. Once the
Company has gained success in India, it can aim at diversifying at other BRICS nations as well.
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RUNNING HEAD: ELFIN SPORTS CARS PTY LTD INTERNATIONAL EXPANSION
Table of Contents
Executive Summary.........................................................................................................................2
Introduction to the report.................................................................................................................4
Brief company background including why it might consider overseas expansion.........................4
Brief introduction to chosen country...............................................................................................5
Political & Legal Analysis...............................................................................................................6
Economic Analysis..........................................................................................................................7
Cultural Analysis.............................................................................................................................7
Ethics and Social Responsibility.....................................................................................................8
Conclusions....................................................................................................................................10
Reference List................................................................................................................................11
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RUNNING HEAD: ELFIN SPORTS CARS PTY LTD INTERNATIONAL EXPANSION
Introduction
Globalization has offered tremendous prospects to companies to expand on their products
and services (Van Wormer & Besthorn, 2017). Technological advent has further added to such
impetus allowing companies to globalize easily. The current scope of analysis deals with an
Australian sports car maker, Elfin Sports Cars Pty Ltd’s plans to operate in overseas markets.
Expanding across international countries can allow enhancement of the Company’s sales,
revenues and profits. It would also allow the Company to extend its brand name to a broader
spectrum of customers. The current analysis details aspects of company’s expansion with
evaluation of the country specific factors in which it will consider expanding to (Levermore,
2008). Moreover, a corporate social responsibility evaluation of Company is also taken into
consideration.
Company Background of Elfin Sports Car Pty Ltd
The sports car company was founded by Garrie Cooper in the year 1957. It current
headquarters is based in Melbourne. The Company manufactures several types of motor racing
sports car. Its parent company is Walkinshaw Performance. The Company is currently owned by
the estate of former British racing driver Tom Walkinshaw. The Company constitutes one of the
oldest sports cars making company in Australia. The Company has won over 29 championships
with major Grand Prix titles.
Company Philosophy
The Company’s philosophy is to manufacture some of the best and fastest sports vehicles.
Product Range
The company is focused on manufacturing of sports automobiles only. Some of its
current models include MS8 Streamliner, MS8 Clubman, T5 Clubman.
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