Case Study Analysis on Embraer: Evaluating the Impact of Poor Business Plan on New Product Development

Case study analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
Case Description..........................................................................................................................3
Problem statement Plan Analysis................................................................................................4
Analysing and Finding.................................................................................................................7
Proposed solution to the problem................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The present report has been based on Embraer S.A. that is a Brazilian multinational
aerospace manufacturer that produce commercial executive, agricultural and military aircraft. It
is one of the third largest producer of civil aircraft after Airbus and the headquarter of the
organization has been located at Sao Paulo, brazil and area served is worldwide. The report will
mainly discuss about the new aircraft that has been produce by company Embraer 2 and the
challenges faced by the company while dealing with it (Embraer, 2022.). The report will do the
deep analysis of the marketing plan an and the cost budget that has been used by organization
and how it has affected the production line. The one of the common challenge that company has
been facing is poor alignment of employees goals with organization and due to that there is delay
in task. Although study will discuss about the problems that has been faced by organization
when planning and implementing the tactics to launch Embraer 2 and the various author view
point will also be presented. Moreover, the research will further discuss about the analysis of the
problem and the main focus will be on the current position of organization in the market area.
Lastly, the report will give recommendation to company related to best solution in order to deal
with the challenges arising due to external and internal factors.
Research Aim: To evaluate the impact of poor business plan while developing new product line.
A study on Embraer.
Objectives:
 To understand the concept of poor business planning.
 To evaluate models and concept related new production development and the way it
contributes in making the business plan effective.
 To identify the challenges faced by Embraer during production.
 To recommend the best solution for the organization in order to deal with the challenges.
Case Description
The present case study was based on one of the famous company of jet airlines Embraer
that is one of the world segment leader in aircraft industry. The organization has launched a new
program in which almost new aircraft E2 so that it can enter into new service and achieve highest
level of maturity in the aircraft company. Although the organization E1 programme was
successfully launched and it has helped in increasing overall growth of the organization.

Moreover, it was found in the case study that company has faced challenges related to production
as the market analysis was not properly done so minor problems was not address properly. Thus,
for dealing with the competition Embraer has decided to make use of good leadership by
launching new technology engine on their plans and to manufacture new large airplane in the
market area (History of Embraer., 2022). Along with this, E2 was a challenging mission for the
organization as first delivery was short five years and it has to set budget in order to build high
performance of the products. Moreover, the company is facing challenges related to product
redesigning and most of the people in the team was not able to collaborate with each other due to
cultural differences and different perspective about leadership. In addition to this, there was
issues relating to supplier due to miss communication regarding to condition of products. Thus,
due to bad planning for the business there has been issues faced by the organization and to
overcome it has taken some strategic steps such as collaborating with Germany to help supplier
so that first production of E2 flight is appropriate. Lastly, in the case it was identified that
Embraer E2 was first delivered to its first customer Wideroe Airlines in Norway on April 4, 2018
and the launch was successful just because value proposition of E2 programme was related with
core team and at all level of the organization.
Problem statement Plan Analysis
Throughout the case study it has been identified that Embraer was facing difficulty in two things:
 The collaboration of the team was not good at the time of making new products as there
was huge difference between culture perspective of employees. Although choosing leader
for the E2 programme was hard and CEO of the company has decided to divided team on
the basis of functional area. However, it was not the forts company to have team of 5000
people but there have been issues arising with the suppliers and delayed in development.
The manager of the team wanted its team to be more aligned but team was not prepared
for it and the programme was challenging due to limited time period and faster
development (Francelino and et.al., 2019). Furthermore, in the case it was identified that
aircraft development is not very easy and it require lot of experience. So for that it has
hire 14 managers so that it can manage their team properly and the main aim of the
organization can be reached. Thus, to find appropriate leader was challenging for the top
management and to coordinate with such large number employees was also difficult. It