Emerging Market Multinational Enterprises and Their International Strategies

International Business

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Critically analyse the emerging market multinational enterprises and their international
strategies......................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International business can be defined as technology trade, services, goods, knowledge or
capital which is across the border of national level at the transnational or global scale. It
basically includes the transactions of goods and services of cross border among different number
of countries. There are certain transactions of economic resources which include capital, people
and skills for the main cause of goods and services production(Buckley and Casson., 2019).
There are certain examples of international business which include Amazon, Citi group and Coca
Cola etc. To conduct the business on the overseas level, there are multinational companies which
needs to bridge separate markets at national level into one global market place. In the present
report, an emerging multinational enterprise is taken into consideration which is named as Haier
of China country. The report basically consist of the analysis of emerging market multinational
enterprises and the internationalisation strategies. The report also consist of the application of
key theoretical arguments in the particular emerging market multinational enterprise.
MAIN BODY
Critically analyse the emerging market multinational enterprises and their international strategies
An emerging multinational market enterprise refers to the economy which is transitioning
into a developed economy. These are the market economies which is basically featured as the
unified stock market, currency and banking system as well and they are into the process of
industrialising. It can offer returns on the greater level to investors due to their growth on the
rapid basis. Firms get internationalise when their regional organisation have their set up shop in
the foreign shape which is simply through partnership, assimilating the idea of acquisition and
creating the subsidiaries in the foreign location(Buckley and et.al., 2018). They are basically
headquartered into regional markets and in the location where they get originated. Multinational
enterprises interact with the small and local producers directly which combines the markets.
Their job lead towards the goods and investments being traded which contributes inter
connections between different nations. There are different causes due to which enterprises of
multinational level get internationalise where the existence in international marketplace act as the
essential growth instrument for organization particularly into the case of constricted away
market. It may happen due to deficiency of domestic need when industry is to narrow and
market is too small as well.