Emerging Technologies in Business: Applications in Marketing and Security

This presentation discusses the definition of emerging technologies and their potential to change the digital future. It focuses on the applications of these technologies in the marketing and security departments of a business. The technologies discussed include augmented and mixed reality, artificial intelligence, 3D printing, driverless vehicles, quantum computing, zero trust cyber security, and robotics.

Emerging Technologies in Business
Name of the Student
Institution Affiliation

Definition
 Emerging technology are those technologies whose practical applications are
still unrealized in a larger scale and are perceived to have the capability of
changing the digital future ().
 Emerging technologies are the innovations which are technical and they usually
represent developments that are progressive; these developments are usually of
competitive advantage.
 These new and trending technologies will strongly change the social and also the
business fields. The technology usually include educational technology, artificial
intelligence, robotics, cognitive science, information technology, biotechnology,
psychotechnology and nanotechnology (Mastrogiorgio and Gilsing, 2016).

The two areas that need to be updated based on emerging Technology are:
i. Marketing department
ii. Security department
The technologies to be applied are :
 Augmented and Mixed Reality
 Intelligent Augmentation
 Zero Trust Cyber Security
 Driverless vehicle
 Artificial intelligence and automation
 Robotics
 3D Printing

i. Marketing department
a) Augmented and mixed reality technology
• This is a technology that fuses the physical and the digital worlds in seamless manner.
• Mixed Reality bring together the virtual and the physical worlds allowing interaction with
both worlds simultaneously (Flavián et al., 2018).
• In marketing this technology helps the consumers to visualize how, say, decorations would
look like in their houses.
Advantage
i. Real and physical devices can be used hence saving on costs and risk reductions.
ii. It makes consumers certain of the products they are buying in the marketing area.
iii. This technology is also important for financial services in the marketing area since through
the next-generation visualization, the marketer is able to have insights that are new and
serve clients better.

b) Artificial Intelligence and Intelligent Augmentation technology
• It means the next generation in artificial intelligence. In content marketing, a specific
content could be created by analytics platform that is strongly predictive.
• Artificial Intelligence and automation is applied in a business where automated machines
are used to sort products in a specific way.
• With artificial intelligence, the marketing department is able to explore each data and also
reveal each customer’s maturity in the business.
• Virtual AI assistants can be put in the department to do tasks with complexities.
Advantages
i. Its main advantage is that it is accurate and fast since it is automated.
ii. The marketing area will be experimental and agile.
iii. The business is able to deliver to customers the exact thing they need.
iv. It also allows machines and humans to complement at work hence efficiency at work.

c) 3d Printing is a technology that can be applied in the Marketing area
• It allows creation of an object that is three-dimensional from a file in a digital computer
using a printer that is special (Ihl & Piller, 2016).
• It is used by marketers for advertising fashion design and offering clients with items of their
preference.
• This technology has the ability of creating something from nothing.
• With this technology, fashion designs and accessories are created in the marketing
department.
Advantages
i. The business gets an opportunity of trying other new things.
ii. It helps the business to be ahead of competition.
iii. It enhances confidentiality in the marketing department.
iv. There is reduced cost since it needs less machines and materials and there is reduced time.
v. There is reduced errors since it also allows freedom for mistake before the creation of any
prototype.
vi. It helps develop and maintain a good relationship between the marketer and the client.

d) Driverless vehicles can be very useful in marketing area
• Its self-driving technology enables it to drive itself without human assistance in physical
steering.
• Marketing department can benefit from it since it can be used to deliver goods to
consumers.
Advantages
i. They save time and they are safer to use for products delivery.
ii. There is less traffic caused since they are able to determine the most efficient and fastest
route.
iii. Driverless vehicles are space saver in terms of parking since they can be parked with 15%
less space.
iv. Reduced accidents with the human errors eliminated.
v. They have reduced emissions when it comes to exhaust fumes.

e) Quantum computing
• This is a technology that enables quantum computers in solving problems that are
considered not possible for computers of today.
• Quantum computers use quantum bits called qubits. This is what give them the ability to
carry out complex problems.
• If this technology is adopted in the marketing area, complex and impossible problems
will be solved.
• Huge problems in the marketing calculations are made easy by the use of quantum
computing technology.
Advantages
i. It improves algorithms of trading and also manages risks.
ii. It also makes financial services easy and safe.
iii. It can help in breaking of encryptions with large prime numbers factorization.

ii. Security area
f) The Zero Trust Cyber Security
• This is a technology that involves data privacy and protocols.
• ‘Never trust, always verify’ is a mindset that needs to be adopted in the organization.
• When used in the security area of a business, it will be helpful in the protection of clients’
private data.
• Since cloud computing and mobile are widely being adopted, cybersecurity is also
compelled to expand (Scott, 2018); and this technology is the best to opt for in the
business.
Advantage
i. It enable the business to greatly control its cloud environment.
ii. It will help compliance initiatives of auditing.
iii. It will enhance business agility and speed.
iv. Data is not vulnerable to cyber-attacks.
v. There will be decrease of risk by improvement of visibility and asset discovery.

g) Robotics
• It is a security that never sleeps.
• Robots can be used to detect those networks that are suspiciously being operated by
hacker and report the action.
• Robots are good at anomalies detection and that is why they should be adopted in the
business for safety.
• These robots have the capability of maintaining detection and sending reports on a daily
basis on any security problem encountered.
• Robots can also be used to fight intruders that may attempt to intrude a business in the same
manner they do when applied in battlefields.
Advantage
i. Robots are incorruptible and cannot be bought of like human guards.
ii. They are cost effective since they only need batteries. They don’t need toilet or meal break.
iii. Robots vision is a 360-degree vision and is able to be streamed to a recording computer so
that whatever the robot sees is recorded.

Reference
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2018). The impact of virtual, augmented and mixed reality t echnologies on
the customer experience. Journal of Business Research.
Ihl, C., & Piller, F. (2016). 3D printing as driver of localized manufacturing: Expected benefits from producer and
consumer perspectives. In The Decentralized and Networked Future of Value Creation (pp. 179- 204). Springer,
Cham.
Mastrogiorgio, M., & Gilsing, V. (2016). Innovation through exaptation and its determinants: The role of
technological complexity, analogy making & patent scope. Research Policy, 45(7), 1419-1435.
Scott, B. (2018). How a zero trust approach can help to secure your AWS environment. Network Security,
2018(3), 5-8.