Emerging technology and innovation PDF

Running head: EMERGING TECHNOLOGY AND INNOVATION
Emerging Technology and Innovation: Role of Social media in Health Organizations
Decision- Making process
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1EMERGING TECHNOLOGY AND INNOVATION
1. Rationale
1.1 Problem domain
Due to lack of public awareness in previous days the healthcare organizations were
facing major operational and functional issues. The system was unable to engage the target
audience to grow relationships. In addition to this, it was also not capable of demonstrate
advocacy, via leadership as well as professional’s opinions. It also failed to showcase the
community level activities and professional achievements. The concept of online presence
through either social media or websites will help to create primary channel for connecting
patients and providers. In other words, it will help to reveal personalized as well as people side
healthcare providers.
1.2 Purpose and justification
It has been analyzed that, with the advent of social media platform has completely
changed the way through which the consumers and the organizations communicate online. The
purpose of incorporating social media platform to healthcare organizations is to increase the
interaction approach and to enhance the availability of shared information. Other purpose is to
increase the accessibility and widening the server access. It will also help the healthcare
organizations to provide a public health surveillance and emotional support from the public
community. Apart from this, it will also influence the health policies of the healthcare industries.
Overall, it will support and encourage the operational and functional system of the healthcare
organizations.

2EMERGING TECHNOLOGY AND INNOVATION
2. Research questions
 Does the social media platform help to establish an interactive path between the
providers and target audiences?
 How social media helps to increase public awareness?
 How social media helps to promote the existing healthy lifestyles, compliances,
personal health management and decision making approaches?
4. Conceptual or theoretical framework
There are different ways and reasons for which social media platform can be
implemented in the healthcare organizations. The social media platform is projected to give
abilities to both the users and provider’s ability to access data much quickly from the server
without error. These websites and tools can be used to share needful data among the community.
Social media improves the quality and also increases the operational efficiency of the healthcare
organizations.
The conceptual framework will provide a big picture about the importance of
implementing social media platform in the healthcare industries. In order to conduct the research
to reach the objectives different needful data are being collected from the sources and analyzed
as well. Different tools and methods are available which is used to introduce social media
platform. In this project, top down design approach is followed considering the five phases
(Initiation, planning, design, execution and closure) of implementation. Apart from this, real time
simulation, co-design and system architecture are followed to implement the social media
platform to healthcare organization to reduce application complexity and making effective
decisions.

3EMERGING TECHNOLOGY AND INNOVATION
The theoretical framework on “Implementation of social media platform in healthcare for
improving decision making approaches”, It will help to give a shape to the entire topic. In order
to design theoretical framework a Gantt chart, risk analysis matrix rather the complete project
plan is created and discussed accordingly the below section.
5. Methodology
5.1 Research method
In order to incorporate social media platform in the healthcare organization firstly its
functional and operational efficiency should be analyzed. After analyzing the research topic it
has been found that, for implementing this, Software Development Life Cycle (SDLC) method,
and agile method can be used. The Agile/Scrum method is an iterative approach which follows
sequential processing.
5.2 System design method
The most effective and beneficial system design method that should be applied for
implementing social media platform in the healthcare organization is top down approach. This is
also known as stepwise design approach. The system overview is formulated in this design
approach through giving specification. However, this design method is unable to provide details
of first level subsystems. After that each of the sub system is refined with a greater research
details and in some cases in different additional subsystem level. This process progress till all the
specifications are reduced to the very basic elements. As soon as the sub elements are processed
the individual components are integrated all together.