Emerging Trends in the Hospitality Industry

This report discusses the emerging trends in the hospitality industry, including leadership styles, organizational responsibility, and CSR. It focuses on Central Park Hotel London and critically analyzes appropriate leadership styles for the organization. It also assesses how organizational responsibility and responsible leadership lead to corporate leadership systems to facilitate competitive advantage. Additionally, the report examines CSR and its benefits for the chosen organization and the wider community, including the hospitality industry, civil society, and government.

EMERGIMG
TRENDS
IN
THE
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Critically analyse appropriate leadership styles for your chosen hospitality
organisation with the justification of selection of leadership styles..........................................3
2. Critically assess how organisational responsibility and responsible leadership
leads to corporate leadership systems to facilitate competitive advantage................................6
3. Critical examination of CSR and its benefits for chosen organisation and wider community
incorporating hospital industry, civil society and government...................................................8
4. Critical judgement of benefits of social media and its related risk. Ways in which risk affect
chosen organisation and analysation of strategies for risk minimisation .................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In today's world, the most emerging and growing industry is none the less than the hospitality
industry. Hospitality industry is growing at a very fast rate and is contributing in the GDP of a
economy. There are various different sectors and services that are run under this hospitality
industry. These can be travel and tourism, amusement and theme parks food and drink services,
resorts, hotels and restaurants, event planning and many more. There has been a tremendous
increase in trends that are emerging in hospitality industry like change in leadership styles,
influence of social media on people, corporate social responsibility, change of choice of
customers and their preferences too and many other trends. These results in the increase in
competition in industry, allowing the company to concentrate more on these changes and on its
services (Ann and Blum, 2019). This project report focuses on hotel CENTRAL PARK, which is
a 3 star hotel with unlimited facilitate for its guests and customers and is having a very reputed
brand value in London, UK. It is at a distance of 3-minute walk from Queensway tube station,
and a 10-minute stroll from Kensington Palace in London. In this project, critical analysis of
different leadership styles is done for hospitality industry, with the selection of appropriate
leadership style for Central Park that results in corporate leadership system for competitive
advantages among these various hotels present in London. It also studies how CSR provides
benefits to these organisations and various others in hospitality industry, government and civil
society, along with the benefits of social media and the different ways of overcoming these risks.
MAIN BODY
1. Critically analyse appropriate leadership styles for your chosen hospitality
2 organisation with the justification of selection of leadership styles.
Definition Of Leadership:
Leadership is play a very vital role in organization it help organization to operate their activities
and motivate their employees of an organization for their responsibility which they have to
perform so that management achieve their objectives and they develop and grow their business in
market. Leaders are pillar of organization who motivate employees, help in decision-making
which help organization for expansion of their business and improve their work performance of
employee in organization (Chon, 2019). Central Park Hotel London must have to adopt this
leadership quality in their organization. Leaders is key role of operational activity of organization

which help organization to attain their goals in a given time frame and assign task should be
complete in a proper way in organization.
Leadership Traits: Leadership Traits is quality which leaders have to adopt in their professional
lifestyle which help them to become good and successful leaders in organization. This Traits
help them to lead a team and guide them in one direction goal of organization (Costa,
Montenegro and Gomes, 2018). In Central Park Hotel London leaders have good skills to
manage their team and lead their team in most effective way so that thy enhance their
performance in organization. There are different types of Leadership Traits which leaders have to
adopt while performing their activities of organization.
They Treat Others The Way They Want to Be Treated: Leaders have to follow all golden
rules of Leadership traits to become good leaders and become successful leaders in organization.
Golden rules which leaders have to follow in organization are direct, guide, and inspire all group
members of employees in organization. Central Park Hotel London leaders have to adopt this
leadership traits in organization so that they get easily guide their employees to perform their
activity and enhance their performance level which will help management to achieve their
objectives.
They Make Themselves Part Of Action: Leaders have to become a part of each task they take
their responsibility to complete their assign task by their own. Leaders not suppose to transfer
their work to group members it will demotivate the confidence level of each employees and they
don't able to perform their own with effectiveness. Leaders of Central Park Hotel have to
perform their task by their own responsibility so that group members also feel motivated to their
assign task and they complete their task in effective way.
They Make Other Feel Important: In organization leaders have to motivates their employees
by showing them they are most important factors of organization and it is not possible for
organization to achieve their objectives to without their support. It increase and boost confidence
level of employees (Davras and Durgun, 2021). Central Park Hotel must have to adopt this
leadership traits because it will increase employees confidence level to their work and they feel
responsible for their assign task in organization.
Different Types Of Leadership Style:
Leadership style have a pillars of organization where leaders have to perform various activity
which help them to perform their operational activity in effective way. It will enhance production

level of organization in order to achieve their objectives. Leaders influence employees by their
working style and this will motivate their employees for their working (Elshaer, 2019). Central
Park Hotel have to adopt all leadership style quality in organization so that their employees have
to enhance their performance level and it will grow and expand their business in market. There
are different types of leadership style which they have to follow in organization to become
successful leaders and also organization become successful in market.
Democratic Leadership: In this leadership style leaders gives priority to group member which
have rights to make decision-making more effective in organization. In this leaders and
employees both are involved in this so that they complete their work in most effective way in
organization (Gerwe, 2021). Leaders of Central Park London have to apply this leadership style
because it is more effective tools for leaders because leaders give motivates employees and their
confidence level is increased. This will help management to plan and prepare effective decision-
making for their organization so that it able to grow and expand their business in markets.
Autocratic Leadership: In organization leaders have not right to involve in any decision-
making process of management. Leaders have only rights to take decision and authority and
group members have to follow the orders of leaders only. Sometimes this will decreased
employees confidence level in organization where they have don't feel comfortable to work and
they are not happy with work environment. Central Park Hotel London have to adopt Autocratic
leadership style in most appropriate way so that their employees of an organization don't loose
their confidence level and employees are motivated for their work in organization.
Laissez Faire Leadership: This leadership style is very bad organization because leaders don't
do their work. They just totally depend upon their group members and only group members
perform every task in group this will demotivate and decrease their confidence level (Gutiérrez-
Martínez and Duhamel, 2019). Central Park Hotel have to avoid this leadership style in
organization because leaders don't perform their responsibility and they have to depend upon
their group members only.
Transformational Leadership: This leadership style is most effective leadership in which
leaders have to influence their followers which they by their working style. Leaders perform
their activity in very unique way so that it effect each and every individual employees so that
they improve their performance level. Central Park Hotel must need to adopt this leadership style
because it help organization to enhance their working performance level. This transformational

leadership help organization to influence employees of group to perform their task in most
effective way.
Best Leadership Style which Central Park Hotel London have to Adopt in organization
The management of Central Park hotel have to adopt Democratic and Transformational
leadership style in a combination in organization. It help employees and organization both that
they improve production level in market and this will grow their business and expand their
organization in market. This will give good environment and motivate employees for their work
which they need to perform.
3. Critically assess how organisational responsibility and responsible leadership
4 leads to corporate leadership systems to facilitate competitive advantage.
In organization management have responsibility that they have to develop organizational
responsibility which help them to balance their responsibility with each and individual
employees. It helps organization to run their business and they have to ensure that organization is
running for a purpose of people benefits. Management apply different instruments and
techniques which help organization to achieve their goals in most effective way so that it help
organization to become more successful in organization. Management have to made protocols
which they have to follow by all employees in organization which help management to tackle all
situation and complete their task with moat appropriate way (Hughes, 2018). The responsibility
that management have to do which is prepare policy and norms of organization in which they
full their there expectation level of stakeholder and also performance of economic,
environmental and social activity. Organization management have responsibility that they have
take care of all social responsibility for betterment and smooth running of business. Management
have to examine that all activities should done in legal way which they authorised and they need
to stop if any illegal activity is going on. Then only organization will able to sustain in market
for long-term in organization. Organization have responsibility that they have to follow all
government policies so that it will not affect their business in market and government also don't
do any interference in their organization. Central Park Hotel London must have to follow all
responsibility which will indirectly help their organization to achieve their objective and it will
grow and developed their business in market. This will also help management to expand their
business in market area of business. There are many several responsibility that management have
to perform their task in organization.

Economic Performance: In this management of an organization have responsibility to
maximise long term as well as short term profit in organization because it is important for
organization to survive in market. This will improve company performance by their improving
their process, quality of product and service which they offer must satisfy needs of customers so
that customer use this service next time in organization (Khosrow-Pour, D.B.A. ed., 2018).
Central Park Hotel London have to take care all this and they must improve their product and
quality in organization by time to time so that it attracts customers easily and sales of
organization increased and this will indirectly impact on economy condition of a country this
will grow and sustain long-term in market.
Social Performance: Management have responsibility that organization have responsibility that
they must have to take care that their product must be eco-friendly and Organization product
must not have any negative impact which harm on people body. Organization products must
have healthy for people and positive impacts for organization. Central Park Hotel London have
to take care that society of people don't suffer any problems by organization and they must have
to check that products which management manufacture must be suitable with their people
culture. Products doest not effect people culture and regions which they have offer to customer in
market. In this management of Central Park have responsibility to must fulfil all laws and
legislation so that it improve brand image in customer mind.
Environmental Performance: Management of an organization don't have to use any natural
resources in organization for manufacturing so that it will nor harm any natural environment. If
management use natural resources in organization for manufacturing products then they have to
replant that natural resource and must be used in very appropriate way so that they avoid wastage
(Lei, Ye, Wang and Law, 2020). Central Park Hotel have to take care that all resources must be
used which eco-friendly and product does not harm the environment and management have to
use their resources in most effective way so that they increase their production level in
organization.
Responsible for leadership:
There are many responsibility which leaders have to perform in organization. Leaders plays very
important functions and responsibility in organization which help organization to sustain long-
term in organization. Leaders have also responsible and accountable for which they are assign to
do and they motivate their employees to do their work with most efficient way. Central Park

Hotel of leaders have responsibility that employees is always motivated for their work and which
are not motivated then leader need to motivate employees so that they perform their task with
responsibility and leaders have to make good decision-making in references to organization.
There are so many responsibility which management of an organization have to perform.
Direction: Leaders of an organization have responsibility that they have to guide and direct
employees of group member towards common goals of organization. Leaders always help group
members for their task so that they achieve their objectives of an organization. Leaders of
Central Park Hotel have to direct their employees towards their common goals of organization. It
help employees to increase their performance level in organization.
Engagement: Leaders have to communicate with each and individual of group members so that
leaders become to strength and weakness of each employees in organization. It help leaders to
know that which member is suitable for which task so that they perform well in organization
(Morrone, Raimo, Tarulli and Vitolla, 2021). Central Park Hotel give responsibility to leaders
that they must engage with group members to know their strength and weakness of each
members in a group. This will help group member to become comfortable and they discuss with
leaders if they face any problems while performing their own task.
Alignment: In organization leaders set a boundaries and roles for all group members and leaders
set an agreement with all group members to perform action. Central Park Hotel leaders have
make good coordination and better understand for their responsibility which they have to
perform in organization. Leaders have create and develop boundaries for employees which they
have to perform their task in under.
5. Critical examination of CSR and its benefits for chosen organisation and wider
community incorporating hospital industry, civil society and government
CSR stands for Corporate Social Responsibility and these are various policies, practices,
strategies and statements that are used or formulated for the purpose of making a great positive
effect on world are CSR. The companies opt CSR for improving their brand image, for
maintaining social status. It allows in balancing environment, for social and economic effects
and at the same time fulfilling the responsibilities for different stakeholders. Central Park is also
a hotel business that also contributes for its responsibilities towards all stakeholders (Motta and
Sharma, 2020). They fulfil their responsibilities by maintaining a complete check on its wastage
of resources that is no wastage of food and even if its there then giving it to the needy ones. It

also protects natural resources thereby reducing company costs and also contributes to economy
by creating employment opportunities. Central Park provides sufficient wages and salaries and
timely rewards and incentives and perks to its employees, thereby fulfilling its responsibilities
towards their employees. Central Park also fulfils its social responsibilities by maintaining
greenery in environment and having complete cleanliness in its area and all the neighbour, thus
attracting more customers and with that creating a positive impact on society and environment.
By filling all taxes on time, Central Park also completes its duty towards its government.
How CSR deliver benefit to Central Park, London
Any organisation that opts for CSR fulfils all its responsibilities to all stakeholders. With the
adoption of CSR by Central Park, it improves brand value and reputation in minds of its
customers and in overall social status (Mugizi, et. al. 2022). CSR provides unlimited
opportunities and also works in reducing operating costs. There are unlimited benefits of opting
CSR. These are as follows:
Financial status: Central Park has improved and increased its financial status with the help of
CSR by fulfilling its responsibilities towards society and all other stakeholders. This has
improved trust of customers over hotel, thereby increasing the sales and indirectly financial
performance of Central Park in industry.
Cut Off Of Operating Costs: With the adoption of CSR, it has reduced wastage in hotel and
have indirectly lead to the protection of all natural resources that indirectly has reduced the
operating costs. These have lead managers to reduce costs and a lot of wastage of efforts of
employees have also been reduced in organisation.
Increase In Brand Value: Central Park contributes to society and environment in various ways.
This has allowed the hotel to improve image of organisation in customers minds and this has lead
in the more attraction of customers for the hotel. This has increased the brand value and
reputation of Central Park in hospitality industry (Penela, Morais and Gregory, 2019) .
Benefits To Community: As CSR provides unlimited benefits to companies and with its
adoption in Central Park, it also serves to community members. Various systematic approaches
and strategies are developed by companies to fulfil its CSR. There is also a lot of contribution in
monetary terms and donations for social development for society and community. This also
improves the social status and social image of company in minds of community members and
even allow them to increase their marketing shares in industry.

Benefits To Government: Government acts an important stakeholder of business and
organisations of a country. By creating various employment opportunities and filling taxes on
time and with complete honesty and fairness, Central Park fulfils all its responsibilities and
makes its contribution towards government. The government uses these taxes for further
investments for growth and development of community. This limits the government control and
interference in business and allows its operations in industry without any problems and
hindrances.
Benefits To Civil Society: Central Park fulfils its responsibilities towards civil society also,
which is also an important stakeholder. This responsibility is fulfilled by improving the living
standard of its people. This has a positive impact on the overall image of hotel and also provides
opportunities to accomplish goodwill in market.
Hospitality Industry: As Central Park is a well known hotel and is operating its working in
hospitality industry, so there lies an important responsibility for it to fulfil towards this industry.
There are regularly introduction and innovations to new services for customers to improve this
industry( Pestana, Wang and Parreira, 2020). This allows success in this industry and even
these businesses also focuses on people and all members who are working in this industry by
providing them with sufficient wages and salaries, timely incentives and even offer them great
working conditions.
6. Critical judgement of benefits of social media and its related risk. Ways in which risk
affect chosen organisation and analysation of strategies for risk minimisation
Benefits Of Social Media In Business
In today's dynamic and emerging world, social media plays an important part in everybody's life.
Social media also plays an integral part in business also. There are unlimited benefits of social
media that a hotel can gain. These are as follows:
It is very effective in promoting and developing business as it attracts attention of people towards
your business. Promotion and advertisement are two most important aspects of business that
are done with the help of social media. If Central Park post and use social media as their
promoting platforms and for advertisement then it will become more impactful for growth
and development of hotel and thereby increasing profits for the entity.

 Some of these benefits are increasing brand value or increasing brand awareness. A brand
can have its value increased with social media's help by more and more spread of
information about the hotel, thereby resulting in name, fame.
 Improvisation in rankings of search engines by Google and other sites is also a benefit
that a hotel can avail from the use of social media and its usage. Digital marketing has a
great influence in increasing marketing of an institution and hotels are simply needing
more and more marketing for their increased sales and profits. Marketing is simply what
a hotel needs for more sales (Senbeto, Köseoglu and King, 2021).
 When promotions and advertisements of a hotel will be done on social media, it will
affect positively on its reputation, as social media has a great access and a large reach of
its audience of every age.
 With the help of social media, hotel uses their feedbacks and opinions as positive impact
on attracting more and more customers for future growth and increased sales and thereby
increasing the profits for the hotels. With strong presence on social media and its
networks, hotels get to hold for new clients. New clients also show their interest by
visiting profiles and thereby making physical presence and thus improving new sales and
profits.
Risk of Social Media in business
If an organization uses social media for advertisement then it also faces risks which steps back an
organization from growing and developing. There are various risk involved in hospitality
industry by social media, these are as follows:
 Safety: Leakage of personal information of customers is a safety risk factor of social
media as this will break trust and honesty of customers in industry towards an
organization and this will lead to the reduction in their profit level and their brand
reputation will also get hampered by going down in market.
 Effect On Human Resources: When organization and hotels uses social media for
advertisement and promotions, then it also shows its effect on human resources of an
entity because they don't require human resources for advertisement in hospitality
industry and this results in negative way of an organization creating huge problems and
issues of unemployment and less opportunities in hotel industry (Zopiatis and
Theocharous, 2018). If Central Park utilises social media for promotions and other

benefits to avail in organization then management of Central Park should see that they
don't reduce their employment in organization or disown their employees.
 Loss of Reputation: If Central Park uses social media for business development and more
hospitality, thinking and seeing it as a good platform but should also remember that
sometimes it also provides negative impacts and results on organization because of
customers review on their website which they share, destroying and hampering reputation
of brand in industry (Song and Lee, 2020). If Central Park use social media for their
growth then they have to make sure that they take care of all things which results in
negative on their hotel otherwise it will result in total destruction of brand image, value
and reputation of it in industry.
Strategies for Risk Minimisation:
It is very important for organization to minimise their risk factor which is occurred through
social media. Management organization have to prepare strategies which will minimise risk
factor and help organization to grow and developed their business in market (Van der Wagen and
White, 2018). Central Park Hotel management have to minimise all risk factors of organization
through social media and this will help Central Park to sustain their brand image in market.
There are many risk which organization have to minimise by social media.
Provide Training to staff: Management have to give proper training to all employees for social
media operation activity. It will help employees to developed skills and knowledge to perform
their responsibility with more attractive way so that it will not cause any problem in organization
(Yu, et. al. 2020). Central Park have to give training to all employees in organization regarding
social media platform so that they enhance their work performance and ability to minimise risk
factor of social media.
Create Social Media Policy: The management of an organization have to prepare policy in
reference to social media so that it will minimise risk in organization. Central Park have adopt
this policy in organization so that no one misuse their brand of an organization in market if
anyone do then it have to pay for that because of media policy of organization which is made by
management to reduce their risk of social media.

CONCLUSION
This project report simply concludes that hospitality industry is one of the largest industries that
is emerging on a fast growth rate and improving GDP of a country by its contribution. There are
various leadership styles present in market that can be adopted by leaders for the betterment of
its company's operations. These all leadership styles comes with their own advantages and
disadvantages and should be chosen wisely and accordingly to a company's needs by leader.
Various responsibilities are also there that an organisation needs to fulfil to its government,
society, employees and all. CSR is also playing important role in hospitality industry. There are a
lot many responsibilities that CSR fulfils for an organisation towards government, society,
industry and all. Social media also has great influencing power, providing benefits but is also
increasing threat for business organisations.

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