Emerging Trends in the Hospitality Industry

This report explores the emerging trends in the hospitality industry, with a focus on leadership styles, organisational responsibility, and corporate social responsibility. The report critically analyses appropriate leadership styles for The Idle Rocks hotel, assesses how organisational responsibility and responsible leadership leads to corporate leadership systems, examines how CSR delivers benefits to the hotel and wider community, and judges the benefits and risks of social media. The report is relevant to students studying hospitality and tourism courses.

Emerging trends in
hospitality sector

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
Critically analyse appropriate leadership styles for your chosen hospitality
organisation with the justification of selection of leadership styles..........................................4
Critically assess how organisational responsibility and responsible leadership
leads to corporate leadership systems to facilitate competitive advantage................................6
Critically examine how CSR (Corporate Social Responsibility) delivers benefits to
your chosen organisation as well as to the wider community incorporating
hospitality industry, government, and civil society ..................................................................8
Critically judge the benefits of social media and its related risks. How
these risks could affect your chosen organisation and analyse
strategies for risk minimisation................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
The Hospitality sector is considered as backbone of the economy which includes
activities like tourism and travelling (D’Annunzio-Green, 2018). It is major role of a hospitality
sector business to focus on key operations with strategic choices and decisions in order to control
them in a precise manner. Leadership and management are two important pillars of hospitality
sector which helps in increasing strength of a business and its development. In this report
example of The Idle Rocks hotel is taken into consideration which is part of the community of
Saint Mawes since 1913. It is one of the most luxury coastal hotel which is functioning starting
of the 1930s. The hotel was purchased by David and Karen Richards. The Idle Rocks was
closed on 31st October 2012 for complete refurbishment and reopened on 1st July. This report
concludes the appropriate leadership styles for the chosen hospitality organisation. This project
covers the way organisational responsibility and leadership to corporate leadership systems along
with evaluation of corporate social responsibility.

MAIN BODY
Critically analyse appropriate leadership styles for your chosen hospitality
organisation with the justification of selection of leadership styles
Leadership is considered as key approach related to management of subordinate
employees with focus on their working. It is main role of a leader to facilitate employees of the
organisation by adopting suitable tools and techniques. The leader is also considered as role
model for whole team members of an organisation (Eissner, and Gannon, 2018). At the Idle
Rock Hotel, leadership plays an important role in increasing productivity of employees and
managing day to day tasks. In the recent times, many international and national companies in the
hospitality sector focus on increasing leadership based operations to gain desired success at the
marketplace. In order to increase the effectiveness and efficiency of employees of hospitality
sector, it is essential for a leader to adopt appropriate leadership style.
Leadership traits- The leadership traits are considered as major norms and policies which are
developed by a leader of a business. It is essential for a leader to follow certain traits in order to
manage employees in a systematic manner. Hotel manager of Idle Rock also focus on leadership
traits and qualities to perform best in the field. In the development of an individual, it is main
role of the following leadership traits which are mentioned below:
 Adaptability- The adaptability is considered as a major approach which helps a leader to
formulate and develop various plans and schedule. It is compulsory role of a leader to be
of adapting nature in order to perform key tasks and functions.
 Risk taker- Risk taking approach of a leader is helpful in eliminating risk associated with
the operations. The risk should be minimised by a leader in order to perform key
operations related to leadership. Companies in the global and national marketplace focus
on making a leader get ready for taking risk in the organisational life to increase the
profitability.
 Team building- The art of team building should be a must have quality in a leader in
order to influence others. It is essential for a leader to focus on team building and develop
enthusiasm in all team members. It is major role of the corporate sector to develop a
leadership based approach which is helpful in increasing competitive strength of the
company (Elsharnouby, and Elbanna, 2021). Team building art is also effective in
development of performance of an individual to focus on key goals and objectives. With

the implementation of team building, there is an urgent need of supervision and control.
This approach helps in increasing the core competencies and values in the team members.
This art is practised in many different organisations in order to increase overall
productivity.
Leadership styles
The leadership styles are considered as main patterns of leadership which are helpful in
maintaining team management standards. It is essential for a leader or a manager of Idle Rocks
Hotel to include key focus on leadership styles for development of competitive advantage. The
leadership styles are most suitable way of organising a task in order to achieve the different goals
and objectives. The main leadership styles which are adopted by manager of Idle Rock Hotel are
mentioned below:
 Autocratic leadership- Autocratic leadership is a universally adopted approach which
helps in managing people. In the recent times, it is one of the major roles of a leader to
implement autocratic leadership in order to gain effectiveness in team management. In
the leadership related operations, autocratic leadership is related to the style in which all
functions and tasks are decided by the management (Goswami, and Dsilva, 2019). It is
the main role of a business entity to take into consideration application of autocratic
leadership style in order to perform key operations.
 Democratic leadership- This is one of the most suitable approach which helps in
decision making as it involves participation of all employees. In the recent times,
democratic leadership play an important role in development of the organisation. It is also
one of the crucial role of a leader to encourage employee participation with focus on
major leadership based operations. Democratic leadership style is also focusing on major
elements of a business to implement key practices related to leadership. It is used by Idle
Rock Hotel to perform key tasks which are requirement of organisation according to
contemporary business environment.
 Laissez Faire leadership- This style is also known as delegation based leadership style
which has main focus on initiatives of team members. The leader develops effective
leadership approaches include Laissez Faire to develop key advantage. All major
companies should focus on this leadership style in order to evaluate key perspectives of

future. In the corporate world, it is one of the major role of a business to select most
common practice of leadership in order to ensure optimum working.
 Transactional leadership- The transactional leadership is a major approach in which
transactions are formulated on major basis (Gudkov, Dedkova, and Dudina, 2018). The
exchange, punishments and rewards are major elements of this leadership style in order to
lead the competition. In this type of leadership style give and take leadership approach is
followed in order to complete key tasks and activities.
 Transformational leadership- The transformational leadership style is considered as
key leadership style which helps in vision development. The leader is target oriented in
this approach and dedicated to achieve key objectives and goals. This is also one of the
major role of a leader to focus on transformational leadership style in order to accomplish
vision of the organisation.
The managers and leaders at Idle Rock hotel are dedicated to implement democratic leadership
style as it helps in encouraging subordinate employees. It is one of the key responsibility of a
leader to implement best leadership style for achievement of organisational success. The
democratic leadership is also effective in achievement of mutual goals of employees (Higgins-
Desbiolles, Moskwa, and Wijesinghe, 2019). This approach is also helpful in saving time related
to different functions and tasks. It is one of the major role and responsibility of a team to focus
on effectiveness of different operations for overall development of the business entity.
Critically assess how organisational responsibility and responsible leadership
leads to corporate leadership systems to facilitate competitive advantage
The organisational responsibility and responsible leadership leads to develop corporate
leadership systems to develop competitive edge. In this approach, it is major role of a business to
focus on organisational responsibility and its understanding to lead the competition. The
manager and leader of Idle Rock hotel should teach employees about key functions and roles to
perform all operations in a well defined manner. The organisational responsibility also play a key
role in enhancement of all important job roles (Hu, and Olivieri, 2021). Both internal as well as
external stakeholders should be facilitated by business in order to gain competency edge. The
management of a company should focus on development of strategies in order to perform key
operations. The organisational responsibilities should be the key duty of employees to develop

major strategic actions. There are different ways of organisation responsibility followed by
which are mentioned below:
 Economic performance- The main responsibility of Idle Rock hotel is to develop long
term objectives and short-term targets which are important for employee development.
The hotel should also understand wants and needs of employees in order to develop a
major and systematic approach. The performance of employees and organisation should
be considered by a business to increase its potential. The main task of a business is to
fulfil needs of employees and satisfy them by using most suitable tools and techniques.
 Social performance- The social performance is one of the key approaches which should
be taken into consideration by business (Kim, and Jeong, 2018). In the development of a
company, the social performance increases value of employees for increasing strength of
company. The social performance of employees and value development should be
facilitated with the help and support of governance and leadership.
 Environmental performance- It is very much necessary for a hospitality sector based
organisation to focus on environmental performance. This will help in increasing the
potential of Idle Rocks Hotel as a sustainable business. In the development of a company,
it is equally important to focus on corporate social responsibility for leading the
marketplace in a set period of time. The organisation should consider key techniques and
tools which are important for growth and development. Environmental performance of a
business should be increased by a business entity in order to develop plan and policies to
develop systematic approach.
Responsible leadership that supports leaders of The Rock Idle hotel to achieve key goals and
objectives are mentioned below:
 Direction- The direction is considered as a main approach in which a leader should focus
on development of directive approach. It is major role of a leader to also provide right
type of direction to employees in order to achieve key targets (Kulshreshtha, and
Kulshrestha, 2019). The direction based approach is helpful in increasing competitive
strength of a company. In the recent times, key focus of a business to develop direction
according to business strength. Direction related to the organisational functions helps in
increasing the competitive strength of business. It also helps in increasing the chances of
employee welfare and decrease chances of employee turnover.

 Engagement- Promoting employee engagement is one of the major tasks of an
organisation which helps in increasing the chances of developing employee morale. The
Idle Rock hotel is considered as major business entity which develops healthy
relationship between employees. It is also one of the major role of an organisation to
develop effective ways of learning and development. In order to promote employee
engagement, it is moral role of a manager to implement best practices of human
relationship theory. The key function of a business to promote employee engagement
with the support of various theories and models.
 Alignment- The alignment of most of the activities of an organisation should be
developed with key focus on major functions and roles (Metaxas, and Koulouriotis,
2019). It is the major role of an organisation to understand the needs and wants of
different customers in order to develop major focus on key operations and activities.
 Renewal- Renewal is considered as a major business function which is useful in order to
complete tasks and activities related to the work. The main role of a business is to
develop effective edge over different competitors by opting for renewal approach. In the
functioning of a company, renewal of every activity and function should be developed
and understand by management to ensure success. The leader should also perform
renewal of policies and plans according to demand of company.
Critically examine how CSR (Corporate Social Responsibility) delivers benefits to
your chosen organisation as well as to the wider community incorporating
hospitality industry, government, and civil society
The Corporate Social responsibility is considered as major function of a company which
helps in social development. All the major companies of United Kingdom performs corporate
social responsibility in order to achieve effectiveness. It is major function of a business to
support the CSR operations by donating funds. In many countries, the practice of CSR is
considered as a key approach which helps a business entity to develop key operations for welfare
of public. Hotel Rock Idle also donates a significant amount of money in CSR in order to
perform key operations. It is also one of the major role of a business to focus on allocating
money to provide necessary clothing, shelter and food products to general public (Patterson, and
Balderas, 2020). The corporate social responsibility of a business helps in encouraging standards

of the society which is a major sign of development. The benefits of corporate social
responsibility for a business are explained in relation to the following points:
 To Idle Rock hotel- The Idle Rock hotel is considered as major business entity in
United Kingdom. Hotel is majorly benefited by CSR based operations in an
effective manner as it increases goodwill and reputation of the hotel. Idle Rock
Hotel should focus on developing key advantage while doing Corporate social
responsibility related to the business. In the recent times, many companies in the
international and national marketplace focus on key operations.
 Wider community- With the help and assistance of CSR, a business organisation
serves whole society in a precise manner. All major companies formulate
effective practices of corporate social responsibility in order to develop a precise
and systematic approach. The organisation should also serve society by donating
more and more funds related to corporate social responsibility. In the recent times,
corporate social responsibility is considered as major approach which helps a
business to develop an effective approach in serving the society (Pompeia, 2021).
Whole society of United Kingdom is developed by the actions and steps taken
with the help and support of corporate social responsibility. The companies at the
marketplace should perform CSR based activities in a confined manner to give
several benefits to whole community.
 Government- The government of United Kingdom is a major stakeholder in
corporate social responsibility performed by a business. Corporate social
responsibility helps the government to develop key focus on social development.
With the help and support of CSR, the Gross Domestic product and national
income is also increased. The Corporate social responsibility also play a key role
in increasing living standards of people. A company performs key operations with
the help and support of CSR to develop social dimensions. In the corporate world,
CSR is supporting weaker sections of the society which is major priority of
government. The key resources related to society should be utilised in an
optimum manner for overall development of the society. It is also one of the key
role of a business to maintain ethics and transparency in different operations
related to CSR for legal business. The government is majorly a key stakeholder

and it is main task of a business to facilitate development of key operations and
functions according to the contemporary environment.
 Civil society- The civil society is also one of the major stakeholder in corporate
social responsibility. It is important role of a business to focus on CSR related
operations for also serving the society. This is also major task of a business to
serve civil society indirectly with the help of CSR based operations. If the living
standard of society is increased then civil society plays and important role in
development. Civil society is also one of the major stakeholder in CSR and gains
development in image related to focused operations. This is one of the major task
and role of management to perform ethically all operations related to CSR.
 Hospitality industry- Hospitality industry plays an important role in
development of a country (Reilly, 2018). With the help of CSR based activities
and operations, the hospitality industry is able to set up a major approach in the
marketplace. The living standard of people is also increased by the help of CSR
based activities and operations.
Critically judge the benefits of social media and its related risks. How
these risks could affect your chosen organisation and analyse
strategies for risk minimisation
The social media plays an important role in circulating social happenings and related
information to different citizens. Social media connects individuals in a synchronised manner
which helps in further development of connection. In today's world, social media is considered
as the key tool which includes famous websites like Twitter, Facebook and Instagram.
Benefits of social media
The social media supports the corporate world in a systematic manner in order to develop
key advertisement based strategies. In the recent times, many different companies take the
support of social media to perform advertising. With the help of social media, advertisements
and publicity of a company increases and reaches across the globe. Social media is also
supportive in time management and saves time (Saha, Mani, and Goyal, 2020). All major
companies in the international marketplace use social media in order to develop effective
functioning. The social media websites are also a secure way of passing and circulating the

information. The key functions of social media are majorly helpful in increasing competitive
strength of a business. The advertisement and policy developed by social media marketing
should be accurate and quick . In order to reach large number of audience, social media policy
and framework is helpful in development of objectives and goals. The main focus of social
media marketing is to generate good amount of revenue and increase the profitability. Today,
social media has become an integral part in our daily life, as it is used regularly by everyone.
Social media has its complete influence on everyone be it youth, children, or elder people.
In today's world, nobody or nothing holds that much power that social media has, it has a super
influencing strength on everyone (Sanjeev, and Birdie, 2019). With this influence, social media
has unlimited benefits like people have access to each and every thing happening in world and
have complete knowledge. Social media has large audience with direct connection and
accessibility. With the help of social media, its audience can create organic and own content that
is they can pass or can share their ideas, beliefs, thoughts and all across the globe. People can
have great access to their every need and wants that they want to fulfil and can connect to
unlimited audience across the world. With the help of social media, people can build their own
brand value. Social media acts as a platform to showcase their talent. It also helps various
business and companies to create brand awareness of their organisations. New business and
organisations find social media easy, as it acts a platform for their publicity and it also helps in
their advertising. Even by sharing of ideas, people evaluate their performance that is there is
Risk associated with social media
Risk is an important part of social media which impacts on its key working and functions
It is important role of social media to circulate necessary information via videos and images.
Nowadays risk associated with social media includes wrong passage or circulation of
information. Privacy of customers is a also a major risk related to the social media which helps in
circulation of key information. It is also one of the major role of social media to evaluate key
sources of information and provide trusted information. Due to the lack of supervision, control
and large number of users social media is considered as risky website. In the recent times, it is
main role of users of social media to develop ethics in themselves and stay away from the risk.
The advertisements on social media includes publicity of hospitality sector based hotel in a

precise manner (Zairil, and Elmi, 2021). Social media also play a key role in growth of economy
and also circulates knowledge of contemporary business environment.
Impact of risk associated with social media on The Idle Rocks hotel
The risk associated with social media can be harmful for The Idle Rocks Hotel and its
functioning. It can negatively impact on revenue and profitability of the company. Social media
risk is also impacting on advertisement and publicity of the organisation. The marketing
management of Idle Rocks hotel is formulating strategy according to planning framework while
taking into consideration, role of social media. It is one of the major task of marketing and top
level management of Idle Rocks hotel to develop strategies according to social media and its
operations. Social media's negative impact can be minimised by a business with the help and
support of focus on information and technology. The Idle Rocks hotel should hire IT
professionals in order to gain competitive advantage in the field of social media and internet
advertising.
Analyse
strategies for risk minimisation
It is one of the major role of a business based in the hospitality sector to adopt risk
minimisation strategy for overall development (Zheng, and Forgacs, 2017). The risk
minimisation strategy of Idle Rock hotel is developed by top level and strategic management. It
is one of the major role of an individual to focus on risk minimisation perspective to develop key
focus on marketing operations. Idle Rock hotel should hire professionally trained IT experts in
order to perform key operations. This is one of the major task of strategic management of the
hotel to develop a planning framework in order to reduce risk. All companies generally use
advanced computer systems and software to deal with risk related to cyber security.

CONCLUSION
From the above stated report it can be concluded that leadership and management helps
and supports an organisation to develop effective functioning at the marketplace. It is an
essential duty of management of a hospitality sector based organisation to focus on key
development goals. This project also concludes effectiveness of leadership based functions in
order to compete at the marketplace. The report concludes that it is major role of a business to
focus on corporate social responsibility in order to achieve key objectives and goals. This report
concludes importance of risk management in a hospitality sector based organisation. The above
discussion also concludes effectiveness of management and leadership plan in order to develop
focused approach.

REFERENCES
Books and Journals
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Zheng, C. and Forgacs, G., 2017. The emerging trend of hotel total revenue
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