Emerging Trends in the Hospitality Industry

Emerging trends in
hospitality industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Different leadership styles in the organization and what leadership style organization has
chosen..........................................................................................................................................3
2. Evaluate the application of organizational responsibility and responsible leadership in costa
coffee............................................................................................................................................6
3 Benefits of CSR .......................................................................................................................8
4 Implication of social media practices for better customer satisfaction ..................................11
Conclusion ....................................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Hospitality industry is emerging more with time. In UK this industry has become the
highest profit generating industry. Hospitality industry include hotels, restaurant, bars etc. Costa
coffee is the coffee house and subsidiary company of coca cola. Company was founded in 1971
and have its headquarters in England. Company supply roasted coffee to coffee shops and
caterers. Company is known worldwide for good quality of coffee. This report will discuss the
concept of leadership and what are the different kinds of leadership style, from all leadership
style one will choose which will be perfect for costa coffee. Organizational responsibility and
responsible leadership will be explained in the report by linking with the hospitality industry.
Further report will examine corporate social responsibility and how it will give benefit to
company, government and society. CSR plays important role in company and if done carefully
then can help in improvising image of the company. This report will also evaluate social media
practices and its implications for improved customer experience and satisfaction.
MAIN BODY
1. Different leadership styles in the organization and what leadership style organization has
chosen
Leadership:
Leadership is the process through which people in the group are motivated so that goals
and objectives of the company can be achieved. Leadership is practice by leaders who manage
their teams so that task can be accomplished on time.
Leadership traits:
Leadership traits indicate personal qualities which make an effective leader. Leaders
guide teams or individuals so that objectives can be achieved (Xie and et.al., 2018). It is useful in
management because it increases efficiency and helps in achieving strategic goals. Leaders
facilitate motivation, build morale and help in improving the working environment.
Types of leadership styles are:
autocratic leadership style:
In this kind of leadership style decisions are taken by managers or senior person only and
subordinates are not involved in this (Becker, 2020). This leadership style will benefit when
complex decisions have to be make and on immediate basis. This leadership style have demerit
also because opinions of the staff is completely ignored. Employees are not considered and

provided direction in which they have to work. Example: manager changing working shifts of
their staff without consulting to them that staff is comfortable or not. This can negatively affect
the workforce.
Authoritative leadership style:
In this kind of leadership style leaders are confident who set expectations and also consider
views of employees. In this style leaders explain to their subordinates that where the company
will go (Purwanto, Asbari and budi Santoso, 2019). Here leaders explain their staff about the
decisions which they had made. Under this style leaders don't give orders only but listen to the
employees also.
Pacesetting leadership Style:
In this leadership style leaders tell their employees to repeat them. Leaders want that their
followers should do exactly what they want. Leader only believe in racing, the bar which the
leaders have set is very high. They force their team to run fact so that work can be finished
before time. It is also said that it is beneficial because it helps in making the work done faster but
it can hurt sentiments of the workforce. This can create stress among the employees when work
in the long run. It does not mean that this leadership style should be avoided by every leader.
Those leaders can follow this who are working with the like-minded people but cannot go with
this leadership style in the long run.
Democratic leadership style:
Democratic leadership style is the most affective leadership style. The leaders involve their team
members while taking decisions and also provide every information to the team members. They
consider important of their employees views and opinions (Maamari and Majdalani, 2017). This
style helps in increasing trust and enhancing team spirit and cooperation from the workforce. It
grows and develop employees and also enhance creativity amongst them. This leadership style
also make the work done by the team members but in the manner team members want to do.
Coaching leadership style:
Under this leadership style leaders act as coach and improves individual potential. Leaders who
follow this leadership style are very open-minded and are soft-spoken. They believe in the
capability of every individual. Leaders provide direction to their subordinates so that with their
ability they can achieve the goal.
Affiliative leadership style: