Emerging Trends in the Hospitality Industry

EMERGING TRENDS
IN THE
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION ...............................................................................................................................3
1. Analyse and examine the leadership style in relevance with chosen organisation and justify. . .3
2. Analyse how organisational responsibility & responsible leadership to corporate leadership
systems to facilitate competitive advantage.....................................................................................5
3. Explain how corporate social responsibility is beneficial for organisation & wider community7
4. Benefits of Social Media and related risks in relevance with organization.................................8
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................11
Books & Journal:...........................................................................................................................11

INTRODUCTION
Hospitality industry is changing at rapid level due to rise in competition in market. Business
sector is booming and new businesses are taking place. This increases competition and rivalries in
the market. It is also known as service industry which includes several services like event planning,
tourism industry, cruise sector etc. All come under the same category. Due to changing demand and
needs of customers, new strategies and tactics are adopted by hospitality industry and trends
changes time to time. Sultan Restaurant headquartered in UK. Hotel provides Turkish dishes and
service to the people and which makes them unique from other hotels. Trends of hospitality industry
have taken a big change and which also changes customer requirements and service industry is
evolving accordingly. It is necessary to follow and emerging trends in hospitality industry like grab
and go & self-service, using natural substances and providing health food. These are some of the
major trends which are emerging in the hospitality and service industry. This report includes
leadership style with justification, analysis on how organisational responsibility & responsible
leadership leads to corporate leadership system to facilitate competitive advantage, benefits of
corporate social responsibility and benefits of social media & risk associated with it.
1. Analyse and examine the leadership style in relevance with chosen organisation and justify.
Hospitality and service industry are adopting and using new ways of delivering service to
customers. They perform ample numbers of functions and operations which are handled as well as
managed by managers of the firm. Main operations such as maintaining relationship between guests
and the host. Organising, controlling and managing is not easy so managers helps the firm to
operate in proper manner. Thus, managers and leaders are being hired to handle staff as well as
employees in organisation (Dzhandzhugazova, 2016). In relation with Sultan Restaurant, managers
of entity uses appropriate leadership style so that team is managed and goals as well as objectives
are achieved in proper manner & within period of time. It is important for business to adopt
leadership styles because they help leaders to achieve assigned task with help of team in appropriate
manner. Every managers as well as leaders in the firm use different leadership styles according to
their behaviour and role.(Jones, 2016).
There are various types of leadership style such as supportive, directive, participative,
achievement oriented. Each and every manager of the firm is heterogeneous in nature and uses the
style which is suitable for them and the team. Applying proper leadership makes employees
motivated and increases their morale which results in higher productivity and profitability of the
business. Sultan Restaurant is a leading restaurant in UK wand due to its enhanced business
opportunities it has become essential for mangers as well as leaders to adopt the leadership style.
So, to achieve the desired goals and objectives participative leadership is successfully applied.

Participative leadership style- It is type of style in which organisation employees are
included when decision making in entity is done. Through this, personnel get attached with firm
problem and give ideas to solve issues which are affecting the business. By using participative
leadership style, it becomes easy to deal with challenges and problems in effective manner. Sultan
Restaurant uses this because this helps both enterprise and staff members to understand each other
properly. It leads to increased productivity, enhanced employee morale, coordination and
cooperation is developed at rapid level But when using this leadership it is to be carefully because
decision making process is long and time consuming. For example- Chosen organisation can use
this leadership style to decide emerging trends which are discussed below-
Emerging trends:
Technology/robot service- It is often said that technology is mostly used by IT firms but
this is not true. Nowadays, it is being used and operated in hospitality and other business sector also
at wider and broader level. Such as many Sultan Restaurant uses technology for their online
management system, reservation, room booking etc. Also, to deal with competitors they will be
adopting robot service at their restaurant in near future which will lead to acquisition of customer at
large scale. It is also used to secure information and data of customers and guest so that it is not
misused by third party. Thus, participative leadership is used when new technology or methods are
adopted or introduced by entity. This helps in analysing each & every employee point of view
regarding the changing trends and using new ideology in the organisation (Dogru, 2019).
Destination Promotion- Social media is becoming a source to generate profits as well as to
do promotion and advertising of business at national and international level. Sultan Restaurant
promote their hotel through event managers, marriages etc. But as the trend has changed now hotel
industry uses guest & customers images and features them over the websites as well as on ads to
promote the brand name and services. There are various ways of promoting and advertising brand
name or business. It depends upon the entity to select the most suitable one so that cost of
production is not affected (Arasli, 2020).
With help of participative leadership style, managers of the firm take decisions in effective manner
so that right methods are used for promotions.
Sustainability rules- Environment is being affected by business sector at deep. So, earlier
guest were used to leave rooms without switching off fan and lights this affects the resources and
money of hotels. So, with changing trends Sultan Restaurant is deciding to use solar panels and
updated technology so that lights get switch off automatically when guest or customers leaves the
room. This is cost expensive but effective for future perspective. This also results in using of
preventive measures for future development.