Emerging Trends in the Hospitality Industry

Emerging Trends in
the Hospitality
Industry

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1.Leadership and leadership styles within hospitality organization.......................................1
2. Organizational responsibility and responsible leadership are two leadership concept in
hospitality industry.................................................................................................................4
Critical evaluation of application of both organizational responsibility and responsible
leadership in context of private, public and third sector institution ......................................4
3. Critical analyses of the benefits of the CSR to the hospitality industry, government and civil
society.....................................................................................................................................6
4. Social media practices and their implications that contributed in better customers
satisfaction and experience ...................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Online...................................................................................................................................13

INTRODUCTION
The hospitality industry is a very changing industry where in every now and then there is an
emergence of new trends. The present report is also based on the same matter highlighting
various modern trends and practices followed in the hospitality industry (Al Khajeh, 2018). The
most common trends emerged nowadays in hospitality industry are; highly increasing
competition, service oriented operations, consciousness towards customer value, new trends in
marketing and managing hospitality concerns due to technological developments, customer’s
and governmental concerns towards sanitation. The present report will discuss the areas such as
leadership styles and practices, responsibility of organization and leaders, benefits of corporate
social responsibility and incorporating social media practices for better customer satisfaction and
experiences with reference to hospitality organization. And for this, the Regent Hotel which is
based in UK will be taken to explain various concepts and trends in hospitality sector.
MAIN BODY
1.Leadership and leadership styles within hospitality organization
Leadership is providing direction to the group of people to achieve the team goals and objectives
which are actually meant for achieving higher organizational goals and objectives. It refers to
influencing people’s behavior within organization to motivate for higher individual and
organizational performance (Fiaz, Su and Saqib, 2017). The various benefits and importance of
incorporating best leadership practices within organization are:
 It provides guidance and motivation to the employees of the organization.
 It builds confidence and morale in the employee’s behavior to perform at a much higher
level.
 It allows managers to establish coordination between individual and organizational ob-
jectives.
Leadership styles: It refers to the way in which a leader gets the work done from the employees
under them. Not all leaders use the same way of getting task done or achieving the team goals
(Veliu and et.al., 2017). Like, some have a style of rewarding for higher performance while
some have the style of punishing employees for not completing the task on time. With reference
to organizations and more specifically hospitality organizations, there are many leadership styles
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that are commonly applied by leaders within hospitality sector to get the work done (Rahbi,
Khalid and Khan, 2017).
Autocratic leadership style: Here all the powers lies with the leader and no views, opinions and
suggestions are invited from employees. They are not allowed to do anything against their
leader’s decision even if it is in best interest of the organization. All decision making power lies
with the leader itself and the employees are expected to do only what has been asked from them.
Advantages
 Faster decision can be made and communicated appropriately along with improving pro-
ductivity of the employees (Gandolfi and Stone, 2017).
Disadvantages It creates dependency on leader for each and every minor decision. It creates problem of
employee turnover and absenteeism due to inappropriate working environment.
Democratic leadership style: This style is also known as a participative leadership style, as
under this style, the employees are also invited in terms of their suggestions and views. The
employees are also allowed to participate in decision making activity. The biggest advantage of
this style is that the employee base become more skilled, motivated and satisfied. The only
disadvantage of this style is that it is quite time consuming as the it causes the problem of
delayed decisions.
For example: Manager having an interest in the lives of the subordinates and taking timely
feedback from them as they view their workers as the future of their company.
Transformational leadership style: Under this particular style of leadership, the leader
coordinate with their subordinates in order to recognize the changes needed to survive the
competition along with influencing behavior of the subordinate to manage and implement
change. This style allows for achieving high level and remarkable targets. It provides employees
to make decision their own once they get trained. This style is suitable for long run perspective
in order to make necessary changes that are inevitable. The advantages of this leadership styles
are that it allows to reduce employee turnover rate. It also allows to introduce and manage
change in order to compete. The disadvantages of this style are it required from leaders to
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