Emerging Trends in the Hospitality Industry

Emerging Trends in the
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Critically analyse and apply an appropriate leadership style for hospitality organisation with
justification.............................................................................................................................4
TASK 2............................................................................................................................................6
Critically assess how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage..........................................6
TASK 3............................................................................................................................................8
Critically evaluate how Corporate Social Responsibility (CSR) delivers benefits to the
organisation as well as to the wider community....................................................................8
TASK 4..........................................................................................................................................10
Critically judge the benefits of social media and its related risks which could affect
organisation and analyse strategies for addressing these risks.............................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
The hospitality industry can be defined as an industry that has been offering a couple of
services which are related with the lodging, food service, drink service, travelling, airlines, event
planning etc. It is an industry which includes restaurants, hotels, casinos, tourism-related services
(Hughes, 2015). The industry is primarily concerned with various services that are related with
the leisure and customer satisfaction due to which it is not only important to the businesses but to
the customers as well as their satisfaction level is dependent upon the services offered to them.
The primary motive of the hospitality managers is to offer excellent services to the customers
due to which they lay their emphasis on setting up high standards for the services and the
ambience. To be competitive and to ensure the sustainability of the business need to analyse the
trends that are prevailing in the industry as this enables them to make their customers feel
delighted. For identifying the trends within the industry the companies need to analyse the
services that are offered by other and the taste and preference of the customers along with their
perception. In the hospitality industry majority of trends are related with the technology used for
attracting and serving the customers and the marketing channels used by them for creating
awareness and promoting their services. For determining the emerging trends in the industry
Hilton London is taken into consideration which is located on the Park lane in Mayfair district of
London. Hilton is a chain operating in various countries. As UK attracts a lot of tourist due to
which Hilton London has to adopt various trends prevailing so as to keep their services better. In
this report various leadership styles that are used by the leaders of Hilton are taken in
consideration along with this the benefits of corporate social responsibility to the organisation
are also discussed. Further the critical analysis of organisational responsibility and the
responsible leadership in context of corporate leadership system is done. Apart from this the
benefits and risks of social media are analysed which can have influence on the performance of
the organisation.

TASK 1
Critically analyse and apply an appropriate leadership style for hospitality organisation with
justification
Leadership is the concept of with the help of which the executive within the organisations
direct, guides, encourage and influence others to perform efficiently and accomplish their goals
and objectives. The ability of the managers to leads enables them to induce their subordinates to
execute their roles with enthusiasm and zeal (Joseph and Brako,2016). Leadership is an inter-
personal process that enables the managers to create vision among the people by influencing
them and guiding their behaviours towards the attainment of the goals and objectives. It is not an
individual activity rather it is a group activity with which the people can interact with each other.
The leadership is a situational based approach in which different styles are adopted as per the
prevailing situations so that it can be managed effectively and necessary decisions can be taken
by them.
Hospitality leadership is concerned with meeting with the needs and wants of the guests
availing their services. The business leaders focus upon the value of better quality services to the
customers and its impact on the satisfaction level of the customers as with the help of they can
ensure repeat business by ensuring the customers loyalty. The effective managers aims to keep
things in place and manage the system in such a manner that the goals and objectives can be
achieved while the leaders are able to think beyond such processes and understand the
importance of dynamism in relationships along with making best use of the workforce
efficiently. In hospitality industry most of the employees has to deal with the customer which
lead to face-to-face interaction. To support this it is important that leaders adopt various people
centred leadership style along with open communication so that they can ensure the satisfaction
of the customers (Shao, Feng and Hu, 2017).
For ensuring the accomplishment of goals and objectives various style of leadership are
adopted by the leaders which enables them to adopt different characteristic behaviour while
directing, managing, motivating and guiding the people within the organisation. Style of
leadership which are adopted by the leaders in the hospitality industry includes:
 Autocratic leadership style: In this style of leaders have all the rights authorities,
powers and responsibility. Due to this they do not allow any employees within the
organisation to take part in the decision making process rather the team members and the