Change Management Process for Emirates Airlines

This report analyzes the issues faced by Emirates Airlines and proposes a change management plan to ease the issue. It further recommends steps to be taken and the process of implementation.

Running head: CHANGE MANAGEMENT PROCESS FOR EMIRATES AIRLINES
CHANGE MANAGEMENT PROCESS FOR EMIRATES AIRLINES
Name of the Student
Name of the University
Author Note

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Introduction
The aim of the research is to critically analyze the issues faced by a global giant airline service
headquartered in Middle Eastern region, Emirates Airline, thereby propose a change
management plan to ease the issue. The report will further assess the issues and recommend on
the steps to be taken and the process of implementation. Emirates Airline is a national airline of
United Arab Emirates. The service of the organization extends to over 100 destinations and has a
vast fleet of more than 150 aircrafts (Squalli, 2014). It is a booming organization which has been
existed for more than 25 years. Though it is growing rapidly and very young it has becoming one
of the most eminent and demanded service in the airline industry in the middle-eastern region.
The advanced business operations, latest information and communication processes and systems,
upgraded technology has placed the airline at the pedestal of top airline services of Dubai. It has
reached more than 60 countries, and growing annual at an over an above average rate of 20
percent.
Mission aims and objectives
Emirates Airline aims to grow its arm to over 25 million passengers in recent short period of
three years. Currently the annual report of the organization highlights 21.2 million passengers
and a threshold of 1.5 million of cargo at incur a profit more than 20 percent which is the current
range in which the organization is hovering (Alsumairi & Tsui, 2017). The high quality services
and standard which the airline has set is definitely unmatched as it was the first airline to
overhaul the experience of the passengers in the flight. By the first introduction entertainment in
the flight, it has flourished all across the globe setting remarkable standards for the other

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competitive services in the airline industry. Emirate’s financial year of 2014-15, witnessed one
of the highest turnover in revenue of over $24.2 billion, thus accelerating its previous range of
7.5 percent (O’Connell, 2011). Emirates aims to become leading airline services emphasizing
more over quality than on the quantity. This aim has the potential to flourish and fillip to the
density of passengers, cargo and aircraft more proactively. Over the years, the airline has
accounted for more than 40 percent of flight movements in Dubai international airport.
Plaguing issues faced by Emirates Airline
Shortage of pilots- With increasing aircrafts and freight movement and consistently rising
demand which led to remark over a profit of more than 20% has not been able to meet the
adequate pilots. This has been causing an immense pressure to the industry to expand its
operations over more than 60 destinations. There is a shortfall of over 100 to 150 pilots which
has compelled the airline to trim the frequency of the flight movements (Demil & Lecocq, 2010).
There are further cut to several other routes due to this shortage like the European and Asian
routes has already been curtailed according to the reports of the organization.
Low cost paid by the economy class yields negative results- The flyers are charged a cost
which has been inadequate for the aircraft. Despite the flights have been full in the economy,
class, the profits has not been adequate to meet the targets. To increase the frequency it will
further need a pilots for which there has been already dearth for the airline (Taneja, 2017).

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Excessive competition with the rival industries- The airline has been under competing with
some of the top airlines which have braced up to compete in every way from prices to other
complimentary services. Eithad airways, Qatar Airways and many others are giving tough call
for the organization (Arif, Gupta & Williams, 2013). Hence, Emirates need to study the
dynamics of its competitors in order to tap the potential of increasing mobility and demand.
Rising fuel Prices- There has been a humongous issues due to rising fuel costs which has been
hurting the organization and its operations smoothly.
Recommendations for Emirates Airline
The airline need to brace up and hire professionals in order to tackle the situation urgently as it
could be hurting the profits of the organization immensely. The airline should also strategically
plan its cost, by taping the potential of non- renewable energies like that of solar energy. The
airport can become a zero emission sector as happened in many south eastern nation like that in
India. Airports of India has been able to operate completely on solar energy which has enabled to
completely manage its resources. This will also enable the airports to mitigate the issues air
pollution and simultaneously manage the costs of fuels. The airport should also adopt complete
recycle process which will save huge amount of resources (Lawton, 2017). The issues of
shortage of pilots can be managed by recruiting professionals from other countries and with
intensive training process they can meet the rising demand in the short term. While in the long
term, the airline can train more professionals, introduce more opportunities in this and propel the
supply to this service more. The airline can attract newer professionals with better perks and
opportunities and tap the potential the youth in this service by educating the youth about the
exposure one can get by opting this service. However, this must be done in a phased manner

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(Arjomandi & Seufert, 2014). The organization should also embark newer strategies to beat the
competition with better and attractive offers to its customers, improvise its services (Verbeke,
2013). The organization should conduct frequent feedback and build robust feedback mechanism
to fix the loopholes strategically.
Plan and its implementation
Conducting research and analysis of the trend – The professionals should be hired or training
can be conducted for the expertise to understand and analyze the parameters and dynamic of the
market. Supplementary research and study of the demands of the customers, where the prices can
be set up as per the distance however, for shorter distances the price should be competitive and
strategically designed (DaSilva & Trkman, 2014). Improving the customer satisfaction can
trigger the revival of the profits. The quality of service has been directly helped in incurring the
profits.
Robust feedback mechanism from its stakeholders- A strong procurement of the feedback can
help to identify the issues in every sector. The organization can bring up a feedback portal to take
queries and handle the issues of the customers promptly. This will help the company to upgrade
its service, understand the plaguing challenges and propel the management to take immediate
measures to handle the issues promptly.
Fixing the loopholes through strategic management- Once the issues are identified, the issues
will be mapped digitally and selectively to the departments and the experienced professionals to
brainstorm the produce creative solutions for a particular challenge. These creative solutions can
be then deliberated by the top professionals (Nair et al., 2013).This process ensure participation

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of all the professionals right from the ground level of expertise. This will be long time taking
process but it will ensure the management is solving the issues right from the root.
Control mechanisms and Contingency Plans
The company should adhere to right control mechanism to implement the plan. A detailed
evaluation of the process must be conducted to ensure the plan is being implemented in letter and
spirit. Further, regulatory checks to ensure the work is being progressed according to the required
actions. The actions taken should also be monitored regularly be quality controls management.
The professionals at all levels must be incentivized to maintain and increase their productivity.
The feedback from customers is an important factor in understanding how the organization is
imprinting its operations in the minds of the people (Bamber, et al., 2013). There should be
contingency fund which should designated for the plan. A particular amount of every resources
must be maintained to ensure the quality and quantity of the service is maintained at every level.
The best performing can be further praised and leveled up which will act as a motivating factor
for the other professionals. This will enthuse a right spirit among the professionals.
Conclusion
The research has enabled to understand the core management problems and how these issues and
challenges can be solved through proactive participation of the professional and expertise. The
research has also gave me brilliant exposure to understand the problems plaguing an
organization. It has also enabled me to understand that an issues needs to addressed by properly
identifying the root cause of the problem. This project helped me to understand how the
organization design their operations and meet their targets. It also helped me to understand the

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importance of every level which needs to work in cohesion to resolve issues of the organization
and simultaneously grow leaps and bound. Lastly, the project has enthused me better
understanding of the issues of organization particularly in the airline industry.

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References
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