Change Management Process for Emirates Airlines

Running head: CHANGE MANAGEMENT PROCESS FOR EMIRATES AIRLINES
CHANGE MANAGEMENT PROCESS FOR EMIRATES AIRLINES
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1CHANGE MANAGEMENT PROCESS FOR EMIRATES AIRLINES
Introduction
The aim of the research is to critically analyze the issues faced by a global giant airline service
headquartered in Middle Eastern region, Emirates Airline, thereby propose a change
management plan to ease the issue. The report will further assess the issues and recommend on
the steps to be taken and the process of implementation. Emirates Airline is a national airline of
United Arab Emirates. The service of the organization extends to over 100 destinations and has a
vast fleet of more than 150 aircrafts (Squalli, 2014). It is a booming organization which has been
existed for more than 25 years. Though it is growing rapidly and very young it has becoming one
of the most eminent and demanded service in the airline industry in the middle-eastern region.
The advanced business operations, latest information and communication processes and systems,
upgraded technology has placed the airline at the pedestal of top airline services of Dubai. It has
reached more than 60 countries, and growing annual at an over an above average rate of 20
percent.
Mission aims and objectives
Emirates Airline aims to grow its arm to over 25 million passengers in recent short period of
three years. Currently the annual report of the organization highlights 21.2 million passengers
and a threshold of 1.5 million of cargo at incur a profit more than 20 percent which is the current
range in which the organization is hovering (Alsumairi & Tsui, 2017). The high quality services
and standard which the airline has set is definitely unmatched as it was the first airline to
overhaul the experience of the passengers in the flight. By the first introduction entertainment in
the flight, it has flourished all across the globe setting remarkable standards for the other

2CHANGE MANAGEMENT PROCESS FOR EMIRATES AIRLINES
competitive services in the airline industry. Emirate’s financial year of 2014-15, witnessed one
of the highest turnover in revenue of over $24.2 billion, thus accelerating its previous range of
7.5 percent (O’Connell, 2011). Emirates aims to become leading airline services emphasizing
more over quality than on the quantity. This aim has the potential to flourish and fillip to the
density of passengers, cargo and aircraft more proactively. Over the years, the airline has
accounted for more than 40 percent of flight movements in Dubai international airport.
Plaguing issues faced by Emirates Airline
Shortage of pilots- With increasing aircrafts and freight movement and consistently rising
demand which led to remark over a profit of more than 20% has not been able to meet the
adequate pilots. This has been causing an immense pressure to the industry to expand its
operations over more than 60 destinations. There is a shortfall of over 100 to 150 pilots which
has compelled the airline to trim the frequency of the flight movements (Demil & Lecocq, 2010).
There are further cut to several other routes due to this shortage like the European and Asian
routes has already been curtailed according to the reports of the organization.
Low cost paid by the economy class yields negative results- The flyers are charged a cost
which has been inadequate for the aircraft. Despite the flights have been full in the economy,
class, the profits has not been adequate to meet the targets. To increase the frequency it will
further need a pilots for which there has been already dearth for the airline (Taneja, 2017).