Innovation Management Strategy for Emirates Airlines

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Executive Summary
In the process of implementation of the planned actions for the emirates airline, the obtained
results and effect are monitored and analyzed, and, if necessary, adjustment of programs,
projects, and organizational support is carried out. Then, based on the assessment of the positions
at which the organization is currently located in the strategic space of its business, as well as its
targets, its strategies are determined. On the basis of the adopted strategies, a system of goals is
developed which are required to be achieved in the course of a certain period of time. These
goals will obviously go well with the organization’s targets. Based on the goals set, programs,
projects and the entire system of organizational support of production and commercial activities
are developed. The development of organizations occurs through the development of a variety of
innovations. These innovations can affect all areas of the organization (Bhagavatula, et al, 2017).
Innovations are any technical, organizational, economic and managerial changes that are
different from the current practice in this organization. Organizations have different
susceptibility to innovation. Innovations are on the one hand, contrary to all conservative, aimed
at preserving the existing situation, on the other hand, they are aimed, within the strategy of
change, at a significant increase in the effectiveness of the organization (Dees, 2017). Appeal of
states with traditionally developed market relations to issues of a global, prospective nature
(meaning a thorough analysis of the directions of technical development and the selection of
priority areas of innovation activity; analysis of the rates of development of innovation processes
and the propensity of society for innovative entrepreneurship; initiation of innovation programs,
etc.) reveals the main reason for government intervention in innovation management. Focusing

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mainly on issues of a prospective nature, state measures of influence harmoniously complement
market mechanisms, which mainly have only a short-term impact on the sphere of innovations
(Kim, et al, 2015).
Table of Contents
Introduction and background of the company...........................................................................3
Enterpreural Health Audit...........................................................................................................4
Consideration of basic concepts in innovation............................................................................4
Assessment of the existing dominant logic (cognitive and behavioral).....................................5
Innovation Management Strategy................................................................................................5
Where the company / organization currently lies on the Entrepreneurial Grid, and CECI..6
Identifying core competencies......................................................................................................7
Analyze the prospects for the entry of UAE airlines in various ISAs.......................................8
Venture plan...................................................................................................................................8
Recommendations for innovation activities of the airline..........................................................9
References.....................................................................................................................................10

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Introduction and background of the company
Emirates airlines is a Dubai based airlines in the United Arab Emirates. It is a subsidiary of the
world renowned Emirates Group which 100% is owned by the investment corporation of Dubai
which is a vehicle of investment of Dubai government. With over 3600 flights per week it
makes it the largest airline in the Middle East and operates from its Dubai International Airport
hub. It operates across six continents to more than 140 cities across the world. Sky cargo is the
emirates airline subsidiary that undertakes the cargo services (Drucker, 2014).
It is the fourth largest airline in the world in revenue per kilometer covered and international
passengers that it has carried. It is also the second largest airline in terms of tone per kilometer
covered. Its history dates back to its inception in the year 1985 by the royal family of Dubai and
a lease of 2 aircrafts from Pakistani international airline. It was a wet-lease. A start up of $ 10
million was required in order to operate independently as a subsidiary of the government. Its
chairman was Ahmed Bin Saeed Al Maktoun and also acted as the founder. It moved its
operations in Dubai I international Airport in 2008, twenty three years after it was founded
(Khosropour, et al,2015). It operates a mixture of Boeing and Airbuses body fleet. It was
reported that as of November 2017, it operated the worlds largest Airbus fleet in the world with
103 airbuses under its wings. It is also the worlds largest boieng 777 dreamliner operator in the
world and operates around 152 aircrafts of that.
Entrenueral health Audit
Airlines s have the greatest susceptibility to innovation. They are specialized in meeting the
specific needs of consumers and have the ability to adapt flexibly depending on the nature and
pace of development of industrial production. In a market situation, the introduction of new