This article discusses the importance of emotional intelligence in the workplace and provides strategies for leaders to apply emotional intelligence. It also covers the use of self-assessment tools and peer feedback to identify emotional strengths and weaknesses. The article explores how emotionally effective people can help an organization attain its business objectives and how emotional intelligence can help in employee recruitment and retention, teamwork and collaboration, and sales gains. Additionally, the article provides tips on communicating with a diverse workforce and lists key competencies of emotional intelligence. The article concludes with a case study and offers ways to model positive leadership and emotionally aware behavior.