Diversity Initiatives in Woolworths Supermarkets

Running head: EMOTIONAL INTELLIGENCE
Emotional Intelligence
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2EMOTIONAL INTELLIGENCE
Table of contents:
Overview of the Firm.......................................................................................................................3
Diversity related initiatives..............................................................................................................4
Sources from where you have obtained information.......................................................................5
Critique of the diversity initiatives..................................................................................................6
Recommendations............................................................................................................................6
Additional Sources...........................................................................................................................7
References........................................................................................................................................8

3EMOTIONAL INTELLIGENCE
Overview of the Firm
The Woolworths supermarkets is the largest and the most prominent supermarket store of
Australia. The presence of the company in the Australian market for close to 100 years is the
proof of its large scale reputation in the island nation. The company which is headquartered in
Bella Vista, NSW has expanded itself to close to 1000 stores across the country. The presence of
such large number of stores across Australia proves its capability and operational reputation. The
company recorded revenue of more than A$55 billion in the year 2018 (woolworths.com.au
2019). With a workforce of more than 115,000 people in its ranks, Woolworths is one of the
largest employers of not only Australia but also all across the globe.
The company was established in the year 1924 and specializes itself in the year 1924 and
specializes itself in selling different kinds of the groceries like vegetables, meat, packaged food,
magazines, DVD’s and many more as such (woolworths.com.au 2019). Apart from this, the
company also has subsidiary convenience stores named “Metro”. The company has also recently
launched its own online store “Home Shop” which is a click and collect online store of the
company. The management of the company has introduced loyalty schemes for the customers
under whom various discounts can be obtained at the stores as well as other areas. The presence
of these schemes makes shopping more attractive for the customers which further increases the
reputation and profitability of Woolworths.