Emotional Intelligence, Cultural Intelligence and Diversity

This assignment explores the significance of emotional intelligence, cultural intelligence, and diversity in the workplace. It focuses on Red Rooster, an Australian fast food chain, and discusses the impact of cultural diversity and how it can be managed in the business.

Emotional
Intelligence, Cultural
Intelligence and
Diversity

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
.........................................................................................................................................................5

INTRODUCTION
Emotional intelligence is the core element which helps in understanding about the people
in the workplace. This is the term which in turns, assist in promoting productivity in the
workplace so that the teams can easily bring out the best of everyone. Emotional intelligence
refers to the capacity level of the individual in understanding their own and others emotion.
Cultural intelligence is the one which relates capabilities to work across the diverse culture
effectively. And the concept of diversity refers to the state of being different. All these factors
have their own significant importance in the business organisation as these enable the business in
understanding the emotions, cultures of the employees working within the association. In this
assignment the chosen association is Red Rooster which is an Australian based company deals in
the business of fast food restaurant chains. The company was founded 47 years ago in the year of
1972(Van Dyne, Ang and Tan, 2016). This reports also covers the study about the culture that
the company Red Rooster is following and the diversity of the culture presence within the
business. Along with it, It also focuses on the impact of the cultural diversity and how it can be
managed in the business is also studied.
MAIN BODY
Red Rooster is the operating their business in the largest food chain industry which deals
in providing the customers with the best quality of the products. The company provides wide
range of products such as whole roasts, half roasts, wraps, burgers, fish related products, salads,
beverages and desserts. The business also specialises in roast chicken. The business runs across
the Australia with there 360 stores expect Tasmania(Collins and Cooper, 2014). The main
purpose behind choosing this company is that the company operates their operation with the
helps of the employees belonging to the diverse culture and work well with their own emotions.
Cultural diversity is the term which refers to as the differences among the individuals on the part
of their languages, caste, age, sex, ethnic background and traditions. Cultural diversity in the
business and workplace is when the companies are more tend to select the candidates of different
backgrounds without considering the racisms, religion and their culture from they are coming.
Diversity in the business of Red Rooster plays a crucial role as it drives the organisation with:
Diversity drives innovations : Diversity in the business of Red Rooster has lead the
business to work with the higher range of innovation as the business has focused on hiring the
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candidates all across the world without considering their cultures, religion, sex due to which the
employees from the diverse culture come up with the innovative and most creative ideas for the
business which has lead the business towards the growth(Ng, 2013).
Diversity reduces employees turnover : The business of Red Rooster has reduced their
rate of employees turnover with the cultural diversity as the company tends to provide the
respect and dignity to all the employees of the different culture due to which the employees feels
familiar to the working environment and stayed retain in the business for the longer duration of
time.
Impact of culture diversity on the business of Red Rooster:
Culture diversity has a significant impact on the business of the Red Rooster in both the
aspects either in affirmative manner or in the negative manner. Measure negative impacts are
non-adaptive conflicts, reduced level of productivity and issues in attaining a level of group
harmony. And some of the positive impact of the cultural diversity on the business are that the
business experiences the strong amount of knowledge, an in-house resource of cultural leader
and informers, and a strong desire to enhance and expand the business to the foreign regions. For
the most part, the effects of cultural diversity in the workplace depend upon how well they are
being managed by the organizational leaders(Emmerling, Boyatzis and Emmerling, 2012). To
increase the positive impact and to reduce the negative impact the formulation of proper strategic
planning should be done in the business.
Recommendations to overcome the issues of cultural differences :
It is important for the business of the Red rooster to overcome these negative impact of
the cultural diversity in the business as the association working with the concept of cultural
diversity can easily lead to the stage of growth and higher amount of productivity. Some measure
which the business must consider to overcome these issues have been mentioned beneath:
 The business must focus on the establishment of the proper communication among the
member so that the conflicts which arises in the business can be reduced. They must
focus on the training and development of the employees to learn the key languages so
that the business operation can be carried out successfully by considering the diverse
cultures(Malek and Budhwar, 2013).
 The association must give their emphasis on the learning of their client culture so that the
business can provide their customer with the best quality of the items which is of their
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demand . Knowing client's culture will also enable the business of Red Rooster to
understand that what is the demand of that particular culture and can produce the product
accordingly to satisfy their customers.
 The business of Red Rooster must be open for trying new things as this will help them to
enhance their business productivity and profitability. The business should focus on the
reduction of the limitation on their boundaries to adopt new things as with the diverse
nature of the culture their will be as existence of innovative and creative ideas so that the
business can sustain in the market by competing with their rivals(Crowne, 2013).
These recommendation have been made on the basis of considering all those negative impact of
the cultural diversity in the workplace so that these pessimistic impact can be reduced to the
extreme level so that the business can enjoy the harmony and peaceful nature in the environment.
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CONCLUSION
From the above mentioned report it can be concluded that cultural diversity , emotional
intelligence plays a vital role in the success and growth of the organisation as these factors drives
the business towards the innovation. Along with this, the impact of cultural diversity on the
business the measures and recommendation to overcome these issues have also been studied in
this mentioned report.
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REFERENCES
Books and Journals
Van Dyne, L., Ang, S. and Tan, M. L., 2016. Cultural intelligence.
Ng, R., 2013. Cultural intelligence. The Encyclopedia of Cross‐Cultural Psychology. pp.310-
313.
Emmerling, R., Boyatzis, R. E. and Emmerling, R. J., 2012. Emotional and social intelligence
competencies: cross cultural implications. Cross Cultural Management: An
International Journal.
Crowne, K. A., 2013. Cultural exposure, emotional intelligence, and cultural intelligence: An
exploratory study. International Journal of Cross Cultural Management. 13(1). pp.5-22.
Malek, M. A. and Budhwar, P., 2013. Cultural intelligence as a predictor of expatriate
adjustment and performance in Malaysia. Journal of world business. 48(2). pp.222-231.
Collins, C. S. and Cooper, J. E., 2014. Emotional intelligence and the qualitative researcher.
International Journal of Qualitative Methods. 13(1). pp.88-103.
Goh, M., 2012. Teaching with cultural intelligence: developing multiculturally educated and
globally engaged citizens. Asia Pacific Journal of Education. 32(4). pp.395-415.
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