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Emphasizing on Role of Hospitality Industry in Travel and Tourism
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Added on 2020-02-14
Emphasizing on Role of Hospitality Industry in Travel and Tourism
Added on 2020-02-14
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HOSPITALITY PROVISIONIN TRAVELAND TOURISM1
Table of ContentsIntroduction ........................................................................................................................................3Role of hospitality industry within travel and tourism sector..............................................................31.1 Interrelationship between hospitality and wider travel and tourism services ...........................42.1 The implications of integration into the hospitality industry.....................................................52.2 Effects of integration on the hospitality industry.......................................................................63.1 Development of hospitality business.........................................................................................73.2 Business plan for hotel Lucian De Chiriac................................................................................9References..........................................................................................................................................122
INTRODUCTIONTravel and Tourism industry is considered as one of the most fastest growing industry andthis also generates huge opportunities for economic development. Hospitality sector has been one ofthe most prominent area that enhances the value of tourism industry because it integrates widerange of services. The present study has been emphasizing on role of hospitality industry in traveland tourism sector and along with that researcher has also discussed interrelationship of travel andtourism services with hospitality sector (Clow and Kurtz, 2003). Further, researcher has alsodiscussed integration of hospitality and tourism services and how it influences the purchasing powerof customers. Horizontal and vertical integration helps the tourism sector to involve differentservice provisions and the concept has been stated in the subsequent research study. Hospitalitysector of UK has been developing on wider extent because of involvement of different andinnovative services in the same area. ROLEOFHOSPITALITYINDUSTRYWITHINTRAVELANDTOURISMSECTORHospitality within the travel and tourism sector is a huge field which includes variouselements such as hotels, restaurants, transport, leisure centres and parks and many others. “Usagerate, is very important for the hospitality industry (Spilsbury, 2011). Just as a factory owner wouldwish a productive asset to be in use as much as possible (as opposed to having to pay fixed costswhile the factory is not producing), so do restaurants, hotels, and theme parks seek to maximize thenumber of customers they "process" in all sectors. This led to formation of services with the aim toincrease usage rate provided by hotel consolidators. The authenticity, professionalism, and actualconcern for the happiness and well-being of the customers that is communicated by successfulorganizations is a clear competitive advantage (Hospitality and Tourism services in the UK. 2013).Tourism has been one of the UK’s great achievements over the last years. While the UKeconomy as a whole suffered since the start of the global financial crisis, the UK tourism industrytill grew. Revenue from inbound tourism has increased by almost 30% since 2008 – meaning thatthe tourism industry is now the UK’s fifth largest export earner, generating £24bn per annum for theUK economy (Costa and et. al, 2010). Domestic tourism has also grown significantly, with revenueincreasing by 11% to £78bn over the last three years alone. This compares favourably withmanufacturing, which grew by only 0.3%, and the service sector as a whole, which achieved growthof 6% over the same period. The exceptional performance of the UK tourism industry has beenhighlighted by the ONS recently reporting that tourism businesses had provided almost a third of alladditional jobs created in the UK economy between 2010 and 2013. The growth created by thetourism industry has provided the UK economy with other employment related benefits. Firstly, the3
growth and employment that has been generated by tourism has been spread widely across allregions. There is now only one region in the UK where tourism-related employment provides lessthan 100,000 jobs, while almost half the regions have over 200,000 people working in the industry(Overview of the leisure, sport and tourism sector in the UK. 2014). Tourism-related employment is evidently better than other industries at providing work forgroups that have been the most affected by the recession. Another problem area for employment isin black and minority ethnic (BME) communities where unemployment rates are twice the nationalaverage (Dale and Oliver, 2005). Here again, tourism is extremely good at providing employment,with 14% of staff in tourism businesses being from ethnic communities compared to just 9% for UKbusinesses as a whole. 1.1 Interrelationship between hospitality and wider travel and tourism services The travel and tourism industry in UK has generated nearly £ 1.5 trillion economic output inthe year 2014 and this activity has supported 5 million jobs all around the country. In the year 2014,travel and tourism output represented 3% of gross domestic product. Major number of activities inthe sector is domestic; thus it assists the industry to deliver proper services to the clients. Hospitalityand travel and tourism activities are interrelated to each other because both are concerned indelivering similar services to the clients (Swarbrooke and Horner, 2012). Hospitality industry is thecomposition of several hotels, restaurants and pubs and it delivers all type of services to thetravelers. There are several food service providers that gives the best amenities to the clients as perthe contract basis. Hospitality services typically underpins travel and tourism sector. Business travelis one of the reasons for which people travel from one place to another and this gives an opportunityto hospitality entity as well to deliver services to the business class customers. People also travel to different places to attend meetings, seminars and events and thisincreases the demand for hospitality services (Statistics and facts on the global tourism industry.2015). Further, UK has been organizing several events and occasions for which people travel todifferent places and this increases scope of profit for hospitality sector. Aviation industry is alsorelated to air services and such sector is also related to travel and tourism industry because that alsoprovides different types of services to the passengers. In flight services lies under this category(Manente, 2000). UK is also populous because of the events and exhibitions and people even preferto visit different countries for such events and purposes. Hence, when people come for thesepurpose, hotel industry get the opportunity to serve these clients. UK is such a place that is famousfor attraction and other places; hence when people visit the country, they demand for hospitalityservices as well. Cultural and heritage tourism also increases demand for hospitality services and atthe same time, it underpins the value of travel and tourism. 4
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