Study on Integration of Hospitality and Tourism Industry

Added on -2020-02-05

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HOSPITALITY PROVISION
Table of ContentsINTRODUCTION................................................................................................................................1TASK 1 UNDERSTAND THE ROLE OF HOSPITALITY INDUSTRY WITHIN TRAVELAND TOURISM SECTOR..................................................................................................................11.1 Discuss the interrelationship between hospitality and wider travel and tourism businesses.1Task 2 Understand the impact of integration within the hospitality industry......................................32.1 Analyze the implications of integration to the hospitality industry.......................................32.2 Discuss how integration has affected a hospitality business.................................................4Task 3 Be able to plan the development of hospitality businesses.......................................................63.1 Develop a rationale for a selected project clearly justifying decisions linked to targetmarket..........................................................................................................................................63.2 Develop a plan for a hospitality business including the operational requirements of thebusiness organizational structure in relation to human resource allocation................................7Conclusion..........................................................................................................................................10References..........................................................................................................................................11
INTRODUCTIONTravel and tourism industry of UK has been contributing huge assistance to the overalleconomy of UK because it includes different services that generate employment opportunities. Insuch context, the present research study has been made on Hotel Marriott International andThomas Cook which are entitled in delivering travel and tourism services to their clients.Furthermore, in the present study, researcher has also discussed integration of hospitality andtourism industry and its impacts on services and business performance. Lastly, plan has beenmade regarding operational activities of the hospitality business. TASK 1 UNDERSTAND THE ROLE OF HOSPITALITY INDUSTRYWITHIN TRAVEL AND TOURISM SECTOR1.1 Discuss the interrelationship between hospitality and wider travel and tourism businessesHospitality industry and tourism industry both have various services that are interlinkedto each other and the main aim of both the sectors is to render appropriate tourism services to theclients. In such respect, varied dimensions are discussed that lie under hospitality and tourismservices (Beritelli, Strobl and Peters, 201). Composition of hospitality industryHospitality industry is composed of different hotels such as 1-5 star hotels, budget hotelsand bed and breakfast hotels. All the categories mentioned above have been providing differentservices to the clients because they work for diverse purposes. 5 star hotels such as MarriottInternational delivers prominent hospitality services to travelers as well as to business travelers.All the operations of hotel are integrated with luxury services in which the major emphasis hasbeen given towards accommodation and food and beverage services (Merlo and Auh, 2009).Subsequent hotel is entitled to deliver accommodation services, housekeeping services and foodservices at the time when required by the customers. In such respect, Marriott International hotelmake sure that extra and valuable services are also included in the service package for clients.For example- Wi-Fi services and other complementary services are also added in the serviceprovision for the client satisfaction (Lashley and Morrison, 2013). Restaurants are another category of hospitality industry which basically delivers fast foodservices on the basis of different cuisines (Bharwani and Butt, 2012). Restaurants usually delivercheaper and affordable services because they do not offer package services. Events and partiescan be organized at these places and the target customer segment of restaurants is usually1
children and youngsters. At the same time, small coffee shops are also established in the sameindustry which delivers different types of food services to the clients (McKechnie and et.al,2008.). There are several coffee shops at UK which are based on different themes and most ofthem provide luxury services to their clients. Fine dining is another category of UK hospitalityindustry which renders only dining services to their customer and no other services are includedunder fine dining. Further, pubs and bars are responsible to provide beverage services to the clients andalong with that, they also emphasize on entertainment of the clients. There are several nightclubsand food service providers that takes contract from the parties and delivers them with hospitalityservices whenever required (Boo and Bernick, 2013). Catering managed in-house departmentsare responsible in providing food services to the events and this also comes in the hospitalityservices. These entities work on small scale level; however there services are entirely integratedwith hospitality provision. Catering service providers are also another entity that delivers foodservices to the customers; but they operate business on small scale level. Travel and tourism sectorOn the contrary, travel and tourism sector includes different services such as packages forvisiting, event management services and many more (Ottenbacher, Gnoth and Jones, 2006). Insuch respect, instance of Thomas Cook can be taken into account which is entitled in providingtraveling services to the clients and business customers. The entity offers wide range of holidaypackages for the clients and it also includes other services such as sightseeing, transportationservices and accommodation services. Several tour operators are working with Thomas Cookwho is entitled to persuade the clients towards tourism services; however they take commissionfor the same. It has been observed that Thomas Cook has been working with different touroperators who promote the services of Thomas Cook through varied mediums and this enhancesclient base of the company (Beritelli, Strobl and Peters, 2013). The subsequent entity offersnumerous packages for holidays with varied tourist destinations; however these packages can becustomized on the basis of needs and preferences of the clients. Social media website is the chief source through which tourism and hospitality servicesare promoted among the clients. Thus, tour operators also consider the same source throughwhich they can grab customers for Thomas Cook (Kusluvan and et.al, 2010). Further, ThomasCook also offers conferencing services in which clients can organize their meetings and events at2

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