Employability Series 2022: Marketing Mix and Human Resource Requirements

This report discusses the marketing mix and human resource requirements for the Employability Series 2022 event organized by Desklib. It covers the background of the event, marketing mix, human resource requirements, financial costs involved, and break even point. The report also highlights the importance of soft and hard skills development for students. Subject: Business, Course Code: NA, Course Name: NA, College/University: NA

Business practice explored

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of Event...................................................................................................................3
Marketing Mix.............................................................................................................................3
Human resource requirements ....................................................................................................5
Financial costs involved in the organization for running the event and Break even point-.........6
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Event plan is involves the coordination of various department such as meeting,
conventions. Ceremony and parties. An event plan is basically a key document which outlines
all the activities of an event. Along with this, event planning includes budgeting, establishing
timelines, selection event location, managing risks and developing contingency plans. In
addition to this, present report is based on Employability Series, 2022 which will help students
in learning soft and hard skills as well as develop their career. Moreover, the study will discuss
marketing mix and importance of human resources in event planning.
MAIN BODY
Background of Event
The Metro Bar, Luton is organized by Bedfordshire for their student at the university
in order to give them better experience as well as provide them with an opportunity to meet new
people and develop new skills. The Metro has organized food event in which they serve various
range of tasty breakfast, snacks and main meals to give their customer better quality of food and
beverages. It is located at Mezzanine floor of the campus building at Luton Campus. Along
with this, it is closed on weekends as there is no classes on such days. In addition to this, in
University there will be UK Employability Series, 2022 (Xu and et.al., 2021). The Event will be
conducted from 1 -7 September 2022 and aim of event will to engage participant through
virtual sessions and gives detail regarding career development. Along with this, recurrent
experts will be called from Amazon, ASDA and HSBC etc. This session will be conducting
activities like CV building, personal branding and develop skills around interview. In addition
to this, Bedfordshire students will be giving opportunity of membership free of 1 month so that
it can learn about new skills.
Marketing Mix
It is known as tactic or action used by marketer in order to promote their event and to
grab attention of customers. Along with this, it is very useful in balancing the event and maintain
right marketing methods to reach audience. Marketing mix focuses on 4 P's such as price,
product, promotion and place.
Product:

It is known as service elements refers to what offering has been provided to customer. It
basically involves functionality, branding, servicXu, J. and et.al., 2021,e, packaging and
warranty terms. Along with this, in educational event there will be services related to CV
development as well as soft and technical skill enhancement will be given to students in order to
develop their career growth. Moreover, this is an educational camp will be design in such
ways that students gets selected in good firm. Motivational classes will be taken by expert of
Amazon and ASDA so that it can share details regarding their recruitment process and teach
college students about ways to deal with challenges which might occur in interview (Soifer and
et.al., 2021). In addition to this, digital technologies for delivering the services so that customer
can conduct classes from remote area as well as learn lesson through it. Moreover, test will be
provided so that participant can identify their weakness and overall performance as well as the
best performer will be given an opportunity of internship in associated companies.
Price: The price is one of the most critical part and it can define the marketing methods used
by company. The event organizer will be making use of normal price rate as most of the
audience are students. The reason behind setting moderate price rate is customers will not be
willing to spend more than there are various online sites available which gives details
regarding career development (Singh, Singh and Bathla, 2020). The lower prices a mean more
purchase but it needs to be high enough to create a profit margin. In addition to this, there will
be subscription given to the customer on yearly, monthly and weekly basis. The price rate of
membership will be based on the duration of course as well as there will be discount given to
students and on big festivals. It is one of the best ways to attract customers as well as to
increase the profit in better ways. There will be premium quality of services will be offered and
some booklets will be given to the members.
Place: The place elements refer to where the product and services are given to customers at the
right time. It basically includes distribution channels likes online and offline form which will
cover the market coverage. Along with this, Employability series, 2022 will be conducted at
Bedfordshire University as the event focus is to attract students (OSUOHA and et.al., 2022).
The event will be conducted at seminar hall and higher authorities of college will be invited in
order to make the event look more attractive. Although Zoom meeting and Google meet will be
used in order to attract student from other states and universities as target customer are

worldwide. Both the methods are used so that customer has a choice to attend the event and
purchase services.
Promotion: It is refers to all the activities and methods used to promote the product and
services in target market. This activity includes public relation, advertising and social media
tools for increasing the reach of event in market area. Although promotional cost is very
expensive nowadays so online marketing is pref red as it will give higher investment. The target
market of event is senior level students, MBA Graduate and Fresher as they all are seeking for
career development. In addition to this, most of the competitors and students are making use of
social sites in order get information related to various things (Maguire, 2021). This was the
main reason for making use of social sites like Facebook and Instagram in order to attract
customer and increases the market reach. Tools like Facebook has been selected because it will
help in targeting the right customer and Hashtag feature can be used to grab attention. One of
the best feature is Live in which people from other countries can be joined and it can also learn
about career development and others. Thus, promoting services of event through digital way is
more beneficial and it will increase the brand name in positive way.
People: This factor includes include customers taste and preferences as well as staff skills
needed to grow business. Along with this, in this event school teachers will be involved so that
it can explain importance of skills and the way to develop them. In addition to this, there will be
hiring expert from Amazon and ASDA etc (Li, Saidutta and Fekri, 2021). so that it guide
participant in order to develop CV and ways to present themselves in interview process.
Moreover, targeted customer will be graduate and post graduate as well as job seekers.
Human resource requirements
Human resources plays crucial role in the planning of the event and conference as it
helps in achieving the task on time. Along with this, there will be various department in the
event such as students section in which participant can ask queries regarding event or any
problem faced by them during the event. However, there will be team required in the event in
order to make it successful and smooth running (Delalić and et.al., 2020). In addition to this,
there will be marketing department that will be focusing in creating awareness regarding event
and to attract customer. In addition to this, there will be need of experts in order to make event
successful. Human resources will be making use of Virtual project management tool for
tracking time, handling finance and allocating work. This tool will help in holding training

session and building healthy relationships among other departments of event. In addition to this,
staffing is very essential as it ensures that task is completed on time and main aim is achieved
properly. Some important staff required is finance, technical and logistic. Along with this, HR
is needed as it will hire right people for the event so that best quality services can be provided
to customer as well as right solution can be given to customer in case of any issues. Thus, role
of HR is to make use of right approach and staffing as well as implement proper planning so
that occasion can be run smoothly. In addition to this, The role of event manager is to make plan
for event so that set aims can be achieved on time as well as to give roles and responsibility to
the workers. It basic responsibilities is to allocate budget, manage external and internal
partnership so that event can be run smoothly. Along with this, Marketing manager is also very
important for the event as it see entire process and supervising the other teams so that there is no
chaos between other sector. It has to build proper communication on regular basis with the
head of event so to make sure that work is going in proper way and overall vision is being
achieved.
The requirements of human resources can be bifurcated between two parts. There would
be need of some fixed personnels who will be paving the way forward. For instance some
professionals such as project team, research team, project evaluation team, etc. this requirement
can not be eradicated. With the higher number of such service units the requirement would not
get changed. At the same time, there are some other requirements too of personnels which is
depended on the number of service units. With the higher number of sales the requirement would
go up and the vice verse will happen if the sales it come down.
Financial costs involved in the organization for running the event and Break even point-
The Metro Bar, Luton who is striving to organize an event which is based on
Employability series, 2022 (Pienkowski et. al. 2021) The entire aim of this even is to bring
greater experience to the students so can augment their skills with employability. These are some
costs which are supposed to be occurred while going through the entire course of action. The
costs are-
Types of costs Formula
Total cost Total fixed cost+ Total variable cost

Total variable cost Units of services * variable cost per unit of service
Total fixed cost Units of services * Fixed cost per unit
Variable cots= Those costs which occur with additional production of any extra unit of service
or product. There are range of such variable costs are to be occurred while carrying out the event.
These costs are as-
 Marketing expenditures for the year.
 Online sites related expenditures.
 Fees of different professionals.
 Conveyance charges.
 Refreshment charges.
 Expenditures of distribution channels which are to be used.
 Advertising and social media marketing expenditures.
 Charges paid to the hired experts form Amazon and ASDA for sharing their ideas.
These costs would be occurring in the proportion of the service units which are to be produced.
Fixed costs= Fixed costs refer to the costs which occur at once and their costs do not depend on
the number of units produced or any level of production but depends on kind of fixed notion.
These costs are considered to be fixed costs (Hsu, 2021) The costs are-
 Research and development costs pertaining to the project.
 Virtual project management tool installation costs.
 Finance handling cost.
 Installation cost of certain infrastructure cost.
 Rent of seminar hall.
 Cost of stationary.
 Cost of hiring different personnel.
 The cost of success celebration programme at the end of the event.

Revenue= Revenue refers to the set of amount which is collected by offering services or
products (HassanzadehFard, et. al. 2021) In this case, where the event is intended to extend some
services to the students so can held them in augmentation of their life aim and providing deeper
insights of employability. This would be extending some revenues to the team by charging fees
to them. Per unit fee is supposed to be kept at £500.
Cost calculations=
Costs. Fixed cost Total Variable
cost for 7500
units of
services.
Fixed costs:
1. Research and development costs pertaining
to the project.
2. Virtual project management tool
installation costs.
3. Finance handling cost.
4. Installation cost of certain infrastructure
cost.
5. Rent of seminar hall.
6. Cost of stationary.
7. Cost of hiring different personnel.
8. The cost of success celebration programme
at the end of the event.
9. Other fixed costs
£150000
£250000
£50000
£400000
£100000
£50000
£400000
£125000
£75000
Total fixed costs £1600000
Variable costs:
1. Marketing expenditures for the year.
2. Online sites related expenditures.
£200000
£125000

3. Fees of different professionals.
4. Conveyance charges.
5. Refreshment charges.
6. Expenditures of distribution channels
which are to be used.
7. Advertising and social media marketing
expenditures.
8. Charges paid to the hired experts form
Amazon and ASDA for sharing their ideas.
£275000
£75000
£50000
£200000
£250000
£225000
Total variable costs £13,25,000
Total cost of the event £29,25,000
These costs are deciphered with best assumption that the expedition is supposed to aim
around 7500 customers who are nobody else but students who are supposed to subscribe the idea.
They would be given these services through the event so on the basis of the assumption relevant
costs have been determined (Zhou and Dragan, 2018)
The marketing cost would also depend on the level of sales since with the higher level of
sales. There will be more need of putting hyper efforts in marketing. That's the reason behind
this categorization. At the same time, the fees paid to some specialists would also be variable
since with the number of their lectures it would get fluctuated.
BEP: Break even point refers to the level of production where an organization does not generate
loss or profit. It comes on its balance point where it may decide its way forward (Fonseka, et. al.
2019) If it generates any extra unit then may experience profit and with any reduced unit would
go with loss. The even is supposed to generate its services to its clients. The all students who will
subscribe the idea would be given specified services which are actually service units the event is
intended to give them. The BEP of the event would be as-
Variable cost per unit of services £176.66
Fixed cost £1600000
Selling price per unit of services £500

Contribution= Selling price- Variable cost
Contribution £500- £176.66
Contribution £323.34
BEP= Total fixed cost/ Contribution
BEP £1600000/ £323.34
BEP 4948.3
So from the calculations above it can be summarized that if the event gets success in
selling out around 4948 units of services then would be generating no loss, no profit. Any extra
unit of service would lead to profit.
CONCLUSION
From the above report it has been concluded that event planning is very complex project
but it can be used to aware people regarding any topic. Along with this, there is proper planning
required for conducting event so that there is no hindrance. The present report has summarized
about educational event in which activities related to career development has been concluded.
Although marketing mix has been depreciated in which strategy related to promoting event has
been decried and the way it will help in attracting customers needs. Lastly, the study has defined
human resources and its important in the event planning .Delalić, S. and et.al., 2020.

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