Event Planning for Christmas Party at Metro Bar, Luton Campus, University of Bedfordshire

Foundations of
Business Management

Executive Summary
Event Planning is regarded as the process of conducting several activities for an event for
the creation and development of small or large scaled events. Event Planning includes site
selection, scheduling, budgeting, acquiring permission and permits, arrangements for food, stay,
transportation, sound, lights, security, blue prints, emergency plans and coordination from
vendors. The report covers the planning of an event for the students at Metro Bar, Luton
Campus, and University of Bedfordshire.

Table of Contents
Executive Summary.........................................................................................................................1
INTRODUCTION...........................................................................................................................2
Overview of the Event (Theme Based Christmas Party).................................................................2
Marketing Section............................................................................................................................2
Human resource requirements at Pre, post and during Event..........................................................5
Financial requirement for an Event..................................................................................................8
CONCLUSION................................................................................................................................9
References:.....................................................................................................................................10
Books and Journals...............................................................................................................10
Appendix........................................................................................................................................11
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INTRODUCTION
Before steeping into the event planning or event management it is essential for to understand
basic meaning of event. An event can be defined as something that happens, or is happening,
occurrence of moment especially something of great importance, or an activity which is planned
for a special purpose where lot of people gather and participate. Therefore, Event planning is the
process of managing the events such as meetings, exhibitions, conferences, music shows,
concerts, tradeshow, roadshow, team building activity, incentives and social events such as
wedding, birthday celebration, anniversary etc. which involves making necessary arrangement
for the event such as budgeting, setting timelines, site selection, getting permits and licensing,
developing a theme, making arrangement for vendors, food, transportation etc. (Ameliawati and
Setiyani, 2018). The below mentioned report is application of the marketing mix, hiring or
contracting human resources and preparing budgets and financial arrangement for the Event
based on Christmas party theme at Metro Bar, at Luton Campus, University of Bedforshire for
the students.
Overview of the Event (Theme Based Christmas Party)
An Event is going to take place at specified location which is at Metro Bar located at
Luton Campus within University of Bedfordshire. Christmas evening is the day before the
Christmas day where the celebration takes place, commemorating the Birth of Jesus Christ all
over the world. The event is going to take place at Metro Bar for the students of the University of
the Bedfordshire, which is club with all the facilities such as drinks, disco, food, music, safety
and security. 24the December is the date of the event and party is based on Christmas theme
where all the guests will be welcomed by drinks such as Hendricks’s Gin, The King’s Ginger etc.
along with a welcome card, small present along with Cap of Santa. Decoration at Metro bar will
be at every corner giving a sense of Christmas Eve supported by the theme based music. Food
will be served from midnight followed by the starters, cocktails and alcoholic drinks. There will
be a big screen dictating the anecdotes of Jesus Christ and several interesting activities to make
an event more joyous and fascinating (Mavi and Standing, 2018).
Marketing Section
Like other business event planning also relies on the marketing mix which ensures the event
manager to opt for a right strategies that would lead into a success of an event and attracting right
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