Impact of Employee Communication on Organizational Performance

Running head: BUSINESS COMMUNICATION
Business communication
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1BUSINESS COMMUNICATION
Table of Contents
Introduction:....................................................................................................................................2
Thesis or hypothesis:.......................................................................................................................3
Ideas to support thesis:.....................................................................................................................3
Context:............................................................................................................................................5
Outline:............................................................................................................................................7
Conclusion:......................................................................................................................................9
Recommendations:..........................................................................................................................9
Limitations:....................................................................................................................................10
References:....................................................................................................................................12

2BUSINESS COMMUNICATION
Introduction:
Business communication refers to the sharing of information amongst the organizational
employees and the other parties involved with the organization, which results in organizational
success. A business communication, can either be conducted from the downward level to the
upward level or from the upward level to the downward direction. A downward communication,
generally involves the transmission of information from the higher authorities to the lower levels
whereas the upward communication involves the transmission of information from the lower
levels of the organization to the higher authorities. There are various ways, by means of which
information can be transmitted from one level of organization to another. The most commonly
used methods involve the use of social media, video conferencing, reports, presentations,
telephone meetings and various others. Social media provides various types of online
communication options that enable the users to participate in the communication process and
give feedbacks. Social media enables an organization to improve its interaction with the
customers and save costs. Employee communication is an important part of business as the
internal communication among the employees determines the organizational culture and
productivity of an organization. The more effective employee communication policy a company
has the higher will be the growth rate of the company as a positive work environment increases
the productivity of the employees. The businesses use social media in order to target a large
number of customers as approaching the customer individually is not possible for any
organization. Business communication is also useful in improving the relationships among the
organizational employees (McFarland & Ployhart, 2015). Business communication via social
media is not only useful in improving business to customer relationships but is also effective in
improving business to business relationships.

3BUSINESS COMMUNICATION
Thesis or hypothesis:
Employee communication has significant impact on the organizational performance and success.
Effective and proper employee communication can help the organization as well as the
employees to avoid confusion and conflict. The absence of confusion as well as conflicts helps in
the creation of a positive work environment, which directly influences the productivity of the
organization("Forbes Welcome", 2017). The second significant impact that the process of
effective employee communication can have on the work environment is that it can help to
overcome one of the most commonly faced problem at workplace, namely, the problem of cross-
cultural miscommunication. Effective employee communication can help in overcoming the
problem of cross-cultural miscommunication and helps in the development of an understanding
between the different employees of an organization (Kinloch & Metge, 2014). The process of
intercultural communication, can be used by some companies to create an effective shared
understanding about the objectives as well as the goals of the company to its various employees.
This gives a clear idea to the employees about the job roles as well as the expectations that the
company desires from them.
Ideas to support thesis:
Bovee, Thill & Raina (2016), assessed the impact of employee communication on the
organizational performance and claimed that employee communication has a huge impact on the
organizational strategies of the organizations. The paper mentioned that there has been a recent
change in the trend as internet has gained huge popularity. More than 50% of the world
population has an access to internet and internet has become the backbone of more than 70% of
the organizations in the world (Jin, Liu & Austin, 2014). Social media has helped the
organizational employees to effectively interact with each other and create positive working