Effectiveness of Employee Diversity for Improving Performance and Productivity in UK Retail Sector

RESEARCH
METHODOLOGIES
(Effectiveness of employee diversity for improving the performance and
productivity of an organisation within UK retail sector.)

ABSTRACT
The main purpose of the investigation is to find out the various effects of employee diversity
on the productivity of employees within an organisation. It includes the different research
methods which are used for recording information in a systematic manner. It covers the
secondary information from the secondary sources such as books, articles, newspapers etc. This
assists in meeting defined aim and objectives in a systematic manner. Thus, primary and
secondary research methods are used to carry out investigation.

Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Background of the topic..............................................................................................................4
Relevance of the proposed research to business research...........................................................4
Place the proposed study in context............................................................................................4
Justification of the chosen topic..................................................................................................5
Value of this research..................................................................................................................5
RESEARCH AIM, QUESTIONS AND OBJECTIVES.................................................................5
Research Aim..............................................................................................................................5
Research Objectives....................................................................................................................5
Research Questions.....................................................................................................................6
LITERATURE REVIEW................................................................................................................7
What is the concept of employee diversity within an organisation?..........................................7
What is the effectiveness of employee diversity in improving the performance and
productivity of business?............................................................................................................7
What are the major challenges faced by H&M in the absence of employee diversity?..............8
What are the effective strategies through which employee diversity can be increased within
H&M?.........................................................................................................................................9
RESEARCH METHODS..............................................................................................................11
REFERENCES..............................................................................................................................14

INTRODUCTION
Background of the topic
Workplace diversity refers to the term which is commonly used for the workplace
composed of staff with different characteristics such as race, gender, sexual orientation, ethnicity
etc. An organisation with workplace diversity is the company who has staff with broad range of
experiences and characteristics (Bogers, Foss and Lyngsie, 2018). In an organisation, employees
are the individuals who take out the activities of the organisation so that pre-determined targets
could be attained. Diversity in an organisation means the acceptance and inclusion of individuals
of every background. A diverse workplace is one of the significant assets because it considers
strength of every employee and the potential they get. With the concept of employee diversity,
an organisation values differences of each other and brings these together and uses this for the
success of whole organisation (Buengeler, Leroy and De Stobbeleir, 2018). The present research
report focuses at carrying out detailed data about the concept of employee diversity within an
organisation so that positive working environment can be created and overall productivity could
be enhanced. This report also includes the strategies adopted by an organisation to maintain
employee diversity in the workplace. The chosen organisation for the research is H&M.
Relevance of the proposed research to business research
The current investigation has great relevance to business research because it highlights one
of the elements that hold great importance in today’s world. Employee diversity is the significant
concept in an organisation because employees are the significant asset to carry out business
operations in a significant manner. This research takes out all the strategies that are necessary for
maintaining diversity in the workplace.
Place the proposed study in context
The existing study has great significance because it shows the impact of employee
diversity on the productivity of the organisation (Luu, Rowley and Vo, 2019). The main research
problem identified in the current investigation is eliminating differences between employees
working in the organisation so that organisation could focus more on recruiting diverse
workforce. In simpler words, company faces issue in forming strategies to gain attention of
employees so that they can work with people who are different from them.