Role of Leadership in Improving Employee’s Performance and Productivity within the UK Automotive Industry

Research Methods
(Role of leadership in improving
employee’s performance and
productivity within the UK automotive
industry )

Table of Contents
ABSTRACT ....................................................................................................................................3
INTRODUCTION ..........................................................................................................................4
Background of the topic..............................................................................................................4
Background of the organisation..................................................................................................4
Rationale of the research.............................................................................................................5
LITERATURE REVIEW................................................................................................................7
What is the concept of leadership and its different types of styles used within the UK
automotive industry?...................................................................................................................7
What is the impact of leadership on employee’s productivity and performance of Aston
Martin?........................................................................................................................................8
What are the major challenges of poor leadership within the workplace of Aston Martin?.......9
RESEARCH METHODLOGY.....................................................................................................10
KEY FINDINGS ON SECONDARY RESEARCH.....................................................................11
TIMEFRAME WORK: GANTT CHART.....................................................................................13
REFERENCES..............................................................................................................................15

ABSTRACT
The main idea of carrying out this research is to identify the effective role of leadership in
improving the productivity and performance of employees within the automotive industry. The
present ongoing research mainly describes about the following objectives and they are defined as
to examine the concept of leadership and its different styles that are used within organisation, to
identify the effect of leadership in order to improve the performance and productivity of
employees working within the company and to study the challenges face by the organisation in
the absence of leadership. Leadership is an important part in the research and this helps in
gaining high profitability and growth in the high competitive business environment. This
research helps the researcher in gaining more detailed knowledge about the selected topic and in
engaging them in getting that done in an efficient and effective way. Leadership is defined as a
working ability of person or a group of persons that helps in influencing and guiding the
employees of the organisation to work in the right direction so that increased growth and success
can be gained. In the current investigation, the investigator has collected and analysed
quantitative data for conducting the overall research in a more effective way so that proper
information can be gained. In the following research the data used for collection by the
investigator is both secondary and primary and the information is gathered by using
questionnaire method.

INTRODUCTION
Background of the topic
The current research is based on identifying the significant role of leadership in the UK
automotive industry on the performance and productivity of employees. Leadership is the
important factor that directs and assists employees for delivering better results and growth in the
highly competitive environment (Beer, 2018). It helps in developing the working ability of the
employees is that they work with high dedication and confidence for achieving the aims and
objectives of the automotive industry. Effective and strong leadership in an organisation helps in
increasing the level of motivation and encouragement to work in an effective and efficient
manner for increased growth and success in the business market. There are several types of
leadership styles that helps in building a strong and effective relationship among the employees
and leaders of the company so that they gain more market share and more number of customers.
Leadership has a great impact in the performance and productivity of the employees as it helps in
delivering better services and growth in the market (Megheirkouni and Mejheirkouni, 2020).
Great leaders are more driven towards achieving the vision and mission of the organisation in the
competitive market for increased success and profitability. Great leaders plays a very important
role in an organisation as they helps in motivating and inspiring employees to work in a more
efficient way in order to achieve high customer satisfaction and loyalty. Adoption of leadership
practices is important as it helps the automotive industry in guiding the new employees in
explaining their role and responsibilities that they needed to perform.
Background of the organisation
The chosen organisation in the present carried on research is Aston Martin which is
considered as a exclusive, modern sports car brand with a unique or specific heritage instantly
identified across the world. It was founded in 1913 by Robert Bamford, Lionel Martin, Aston
Martin which is recognised as an iconic brand globally with luxury, style exclusivity and
performance (Le Nozach, 2020). The vision of the Aston Martin is to become the most ultra-
luxury, desirable British brand that helps in creating the most finely addictive cars performance.
This company uses the latest technology beautiful styling and timely honoured craftsmanship in
order to produce a wide range of critically acclaimed value of luxury models of cars which
includes Vantage, DBS, DB11 and DBX and its first hyper-car that is regarded as Aston Martin