Employee Engagement and Retention: Research Report on HRM Practices and Their Impact on Apple Inc.

Research report on employee's
engagement and retention
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Executive summary
The impact of best HRM practices can be related to different organisation practices and
methods. This study provide a significant impact on the employee’s engagement and retain
period to analyse their impact in significant manner. It made a strategic analysis approach to
make an impactful activities and achieve all objective. This research report is related to Apple
Inc. Company and tried to gain different impact on HRM department and employee’s growth. It
would be helpful for the company to work and achieve significant manner in different analysis to
gain appropriate growth. This report is conducted on the basis of pre-established data and
secondary sources. Furthermore all chapters include a brief description and provide appropriate
in different ways to achieve objectives in an appropriate growth. The aim of this research is to
analyse the practices of human resource management and its impact on employee engagement
and retention in relation with Apple Inc. The objectives of the research is to review theories and
frameworks of HRM as well as stating two important practices while providing conclusion and
recommendations on same. The research methodology is explained using layers of onion
framework in the report.
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Table of Contents
Executive summary.........................................................................................................................2
Chapter 1: Introduction....................................................................................................................5
Background of the company and research..............................................................................5
Research Aim.........................................................................................................................5
Research Objectives...............................................................................................................5
Research Questions................................................................................................................5
Research Rationale.................................................................................................................5
Summary of the project..........................................................................................................6
Chapter 2: Literature review ...........................................................................................................7
2.1 Introduction to the chapter................................................................................................7
2.2 Literature on the topic......................................................................................................7
2.3 Theories and framework on the topic ..............................................................................8
2.4 Literature gap....................................................................................................................9
2.5 Conclusion........................................................................................................................9
Chapter 3: Research Methodology................................................................................................10
Introduction to chapter.........................................................................................................10
Introduction..........................................................................................................................10
Research opinion..................................................................................................................10
Research Philosophy............................................................................................................10
Research Approach...............................................................................................................11
Research strategy..................................................................................................................11
Data collection and analysis.................................................................................................11
Ethical considerations...........................................................................................................11
Gantt chart............................................................................................................................13
Chapter 4: Research and findings..................................................................................................15
Introduction..........................................................................................................................15
Data analysis.........................................................................................................................15
Discussions of Literature review..........................................................................................21
Research Question 1.............................................................................................................21
Research Question 2.............................................................................................................22
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Research Question 3.............................................................................................................22
Chapter 5: Conclusion and Recommendation, limitation of the study .........................................23
Conclusion............................................................................................................................23
Recommendation..................................................................................................................23
Limitations of the study........................................................................................................24
References ....................................................................................................................................25
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Chapter 1: Introduction
Background of the company and research
Employee engagement and retention as one of the crucial for the successive business
priorities and mainly considered as the two key factors related to employers and the strive factors
of their influencers. Implementing effective employee's engagement and retention strategies
through the use of improved talent management is one of the effective and tested way to engage
workforce (Špoljarić and Verčič, 2021). The chosen company for the present study is Apple Inc.,
which is an American multinational technological company that provide their specialised
services in consumer electronics, software and different kind of online services. The company is
one of fourth largest PC vendor by unit sales and smartphone manufacturer.
Research Aim
“To analyse the practices of human resource management and its impact on employee
engagement and retention. A study on Apple Inc.”
Research Objectives
 The review the literature, theory and frameworks on HRM, Employee Engagement and
Employee Retention.
 Critically analyses at least two HR practices from the given data to establish how the
chosen HR practices mediates relationship between employee engagement and retention.
 Draw realistic and appropriate conclusions and make recommendations supported by
relevant literature and secondary research.
Research Questions
 What are the theories and frameworks written on HRM, Employee Engagement and
Retention?
 Which HR Practices mediates relationship between employee engagement and retention?
 What recommendations can be made to support by relevant literature and secondary
research?
Research Rationale
The rationale for choosing this research study is to gain informative knowledge of
employee's engagement and different retention strategies. With the help of this topic researcher
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is able to engaged employees to support an organisation and overcome the sudden changes in the
wave of economy (Jayathilake and et.al., 2021). This present study will help the company
through the outstanding performances, innovativeness and ability to make crises into an
opportunities. Furthermore, this study enhance the personal perspective of the researcher. That
include the knowledge of various skills like communication, research aptitude, methods and
other methods. This research will enhance the understanding on the importance and significance
of role of employees in continuous success and progress of an organisation. As human resources
are considered as most crucial assets of companies, it has become important as on how their
satisfaction, retention and engagement in objectives of company can be maximised.
Summary of the project
Chapter 1: It is introduction of the report which includes basic information about the
company and topic. In addition to this aim, objective, research questions and rationale for
choosing the study topic will be discuss.
Chapter 2: This chapter is known as Literature review as it is considered with the help
of secondary sources literature review that are related to research objectives or questions. In last
literature gap will be discussed that help to achieve objectives.
Chapter 3: Here, Research methodology will be discuss that help the researcher to
complete study with suitable methods are analyse.
Chapter 4: Research and finding is used to complete a quantitative study with
secondary research methods through the use of suitable charts and literature review.
Chapter 5: Conclusion and recommendation session will be analyse some realistic and
appropriate conclusion which are supported by literature review and secondary research analysis.
Furthermore, limitation of the research will be discuss while completing the study.
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