Employee Engagement Strategies and Diagnostic Tools: A Case Study of The White Company

THE WHITE COMPANY

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Concept and drivers of employee engagement...........................................................................3
Diagnostic Tools To Measure Engagement...............................................................................5
Strategies to raise levels of engagement ....................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is the collection of all the internal and external factors such as customers,
suppliers, competitors etc. that affects the working of the company. For the effective functioning
it important that every employee contributes equally which can improve their performance. Due
to covid-19 crisis many companies have started work from home from the health and safety of
the employees. The report includes the concept and various drivers and diagnostic tools for the
employees' engagement(Breevaart,et.al, 2020). Apart from this the report covers the employees
value proposition model the various ideas and analysis and different strategies to raise the
employees' engagement for the benefit of the company as well as to the individual.
MAIN BODY
Concept and drivers of employee engagement
The White Company is a retailer of home décor, dinnerware and furniture established in
England and was founded by Chrissie Rucker in 1994. The company has over 50 stores. The
company usually sells neutral coloured products and includes home décor, furniture and clothing
and started selling their products online in US in 2014.
Employees are considered as a major part of the organization. It is said that if the workforce of
the company is enthusiastic and happy it will yield more benefit to the company. Employee
engagement has become priority for every business executives. In this changing environment,
management feels having high performing employees is essential for the long term sustainability
of the company(Chua, and Ayoko, 2021). It is also observed that the highly satisfied and
engaged employees results in increase in the productivity, efficiency and effective performance
of the employees. There are two components that need to consider regarding the employee
engagement that is engagement with the organization and engagement with the mangers.
Engagement with the organization refers to the behaviour of the employees with the senior
executives and includes trust, fairness, values and respect whereas the engagement with the
managers include the interaction with the managers and include receiving feedback and giving
directions to the employees. It is seen that high level of performance workforce is important for
the survival of the company. The main factor which is considered important is the
communication of the employees and the managers. It is mandatory for the managers to focus