Employee Motivation: Case Study Analysis

Employee Motivation 0
Case Study Analysis
Employee Motivation
Student’s Name
6/27/2019

Employee Motivation 1
Executive Summary
The case reflects the poor reviews received by “Apex Car Rentals”. It showcases that the
company suffers the issue of high labour turnover and increase the rate of absenteeism. The
main reason for the problems was the lack of motivation among the employees. The term
motivation refers to the inner state that activates and energises the person to direct or move
towards the behaviour goals (Peters, 2015). Positive motivation allows the employees to be
more committed towards the goals of the organization and helps in enhancing the
productivity of the company (Herzberg, 2017).
From the case study analysis it was examined that the employees at the organization were not
satisfied because they were not being recognised for their good performance and there was
inappropriate designing of the reward system. The employees also faced the challenge of a
lack of communication and feedback from the management. This created dissatisfaction as
the employees were not engaged in the decision making and were not able to able to analyse
the importance of the task. It is also analysed that the employees do not receive adequate
training and were facing the problem of complexity in the understanding of tasks. Another
problem faced by the new employees was the lack of teamwork and poor relationships among
the managers and employees (Malik, Butt and Choi, 2015).
In response to the above problems, it is recommended to design appropriate incentive plan
and the development of an effective training programme. The company must focus on
providing flexibility to the employees by introducing flexible working hours and providing
vacation days to create work-life balance. Designing of attractive incentive plan will help in
retaining the best employees and cover the cost of recruiting the new employees (Malik, Butt
and Choi, 2015).

Employee Motivation 2
Problem Identification and Analysis
From the analysis of the case study, it was examined that the company suffers the problem of
high labour turnover and absenteeism of the employees. This was occurring due to the lack of
motivational factors among the employees. In response to the above issues, it was analysed
that the employees do not receive recognition for their performance and the relationship
between the management and employees was not healthy because all the management was
receiving negative comments from the employees. In accordance with Herzberg two factor
theory, it is analysed that there are two factors i.e. hygiene factors and motivators. If there is a
lack of hygiene factors it becomes difficult to perform by the employees and the motivators
help in enhancing the performance of the employees. It was analysed that poor relationship
was the lack of hygiene factor and the absence of recognition leads to inefficiency in
performance (Miner, 2015).
Another problem faced by the employees was a lack of communication and feedback from
the management. In Accordance with the Hawthorne effect by Henry A. Landsberger, it is
observed that the productivity of the employees increase when they are under observation of
the management. There was a lack of feedback for the employees and was getting difficult to
understand the importance of the task (Menges et al, 2017).
The employees felt that there were no proper consequences for the poor performers and lack
of training expected by the employees. In accordance with the expectancy theory of
motivation the employee behaves in the manner, they expect a result from the company. The
employees expect that if they will put high efforts they will receive better results. They
believed that if they will receive adequate training they will be able to perform better.
(Bradler et al, 2016).