Impact of Staff Motivation Schemes on Employee Retention at ASDA

Unit 11 – Research Project
INTRODUCTION...........................................................................................................................3
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Chapter One: Introduction...............................................................................................................4
1.1 Research Aim and Rationale............................................................................................4
RESEARCH OBJECTIVES............................................................................................................4
1.2 Research Questions..........................................................................................................4
1.3 Research Objectives.........................................................................................................4
1.4 Significance of the Research............................................................................................5
Chapter Two: Literature Review.....................................................................................................5
2.1 Introduction of Literature Review....................................................................................5
2.2 Main Body........................................................................................................................5
Benefits of staff motivation in context to organization..........................................................5
2.3 Conclusion of Literature Review......................................................................................8
Chapter Three: Methodology...........................................................................................................9
3.1 Research Approach...........................................................................................................9
3.2 Research Strategy.............................................................................................................9
3.3 Research Methodology.....................................................................................................9
3.4 Research Tools.................................................................................................................9
3.5 Sampling.........................................................................................................................10
3.5.1 Identifying Population and Research Site...................................................................10
3.5.2 Sampling Strategy.......................................................................................................10
Chapter Four: Findings (Data Analysis and Presentation)............................................................11
Chapter Five: Discussion (Data Interpretation).............................................................................14
Chapter Six: Conclusion, Recommendations and Implications for Further Research...................22
REFERENCES..............................................................................................................................26
APPENDIX....................................................................................................................................27
Proposal..........................................................................................................................................27
INTRODUCTION.........................................................................................................................27
BACKGROUND OF STUDY.......................................................................................................27
RESEARCH AIM..........................................................................................................................27
RESEARCH OBJECTIVES..........................................................................................................27
RESEARCH QUESTIONS...........................................................................................................28
SCOPE/LIMITATION OF THE STUDY.....................................................................................28
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SCOPE OF THE STUDY..............................................................................................................28
TIME FRAME...............................................................................................................................28
LITERATURE REVIEW..............................................................................................................30
RESEARCH METHODOLOGY...................................................................................................33
ETHICAL ISSUES........................................................................................................................35
CONCLUSION..............................................................................................................................35
RESEARCH ETHICS APPROVAL FORM.................................................................................36
Questionnaire Sample....................................................................................................................42
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INTRODUCTION
Staff motivation plays an important role for organisation irrespective of its scope and size.
Motivated staff can perform their roles and responsibilities in better ways through which
organisation can fulfil its objective and can assure higher competitiveness (Zdonek, Hysa and
Zdonek, 2021). Staff motivation allow employees to enhance organisational profitability and
productivity in respective industrial sector. In this it is essential for company to undertake use of
different type of staff motivation scheme in order to motivate employees on continuous basis.
Present report is conducted on ASDA which is operating its business services Undertale
industrial sector and offer a wide range of products and services around the world. Staff
motivation play essential role for company through which they can retain employees for longer
time period Present report include discussion up on the aim to determine the impact of staff
motivation scheme to retain employees at workplace. For this appropriate research
methodologies have been selected and literature review is being conducted. Report also includes
data analysis and certain recommended practices.
Chapter One: Introduction
1.1 Research Aim and Rationale
The aim of this research is “To determine the impact of ASDA staff motivation schemes
to retain employees at workplace.” A study on ASDA.
Rationale
The selection of the current research topic based on impact of staff motivation schemes to
retain employees at workplace is rational and vital, as it has been identified that in current
business environment organisational success is directly and indirectly depend upon employee’s
motivation. Selection of present topic is significant from the point of a company. It effectively
facilitates better form of information about the concept of staff motivation scheme which is
essential to enhance employee’s motivation level through which company can retain them for
longer period of time. In addition to the selection of project topic is essential in the viewpoint of
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research, as it meet education and academic purpose in addition with ensuring improvement in
interpersonal competencies.
RESEARCH OBJECTIVES
1.2 Research Questions
 What are the benefits of staff motivation in context in ASDA?
 What is the impact of staff motivation schemes to retain employees within ASDA?
 What various ways ASDA should adopt to motivate the employees?
1.3 Research Objectives
 To examine the benefits of staff motivation in context to organization.
 To determine the impact of staff motivation schemes to retain employees to ASDA.
 To identify the different ways ASDA should adopt to motivate the employees.
1.4 Significance of the Research
Present research is significant as it facilitates to have better understanding and evaluation of
the benefit of staff motivation in terms of retaining employees. It is essential for company to
improve staff motivation level in order to reduce high employee turnover. This research is
significant for company through which they can analyse strategies to enhance employee
motivation.
Chapter Two: Literature Review
2.1 Introduction of Literature Review
Literature review is a survey analysis of articles, scholarly resources, papers or books. In
simple terms it is the evaluation of available literature of the selected topic in order to have
proper theoretical framework to accomplish research objectives. Literature review allow
investigator to critically analyse the selected area on a specific topic and evaluate gap in
research. This aspect of research provides in-depth analysis of the selected research topic in an
effective manner. Mentioned below literature review is being conducted on the present research
objectives.
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2.2 Main Body
Benefits of staff motivation in context to organization
As per the view point of Amollo, 2021 motivation is defined as a process in which
organisation undertake process related to guiding, directing, and maintaining goal-oriented
behaviour. In this on the certain factors of individuals are motivated in order to fulfil their desire
and wants. Staff motivation plays important role within organisation through which company can
effectively maintain level of energy, creativity and commitment of employees in their roles and
responsibilities. Employee motivation is playing major role in every industrial sector through
which company can assure more employee engagement which further lead towards higher
productivity. Staff motivation benefits an organisation in terms of various manners such as
higher productivity level, lower level of absenteeism, lower level of staff turnover, strong
recruitment and positive reputation of company and more. There are some certain then effects of
staff motivation in terms of organisation:
Handle uncertainty better
It is one of the most important benefits of staff motivation within an organisational. As if
employees are motivated in an organisational workplace structure than they are capable to handle
uncertainty in a better manner. Motivation allows staff members to be more engaged and self-
confidence. This facilitates them to effectively is react in difficult situation. It is an essential
benefit of staff motivation through which organisation can implement changes in efficient way.
More innovative and creative
Motivated staff members are tending to be more creative and innovative. Staff motivation
plays essential role for an organisation that allow them to encourage innovative ideas among
employees that will automatically aid company to optimise business performance.
More productive
Proper staff motivation practices facilitate organisation to have more motivated and
engaged staff members that automatically maximizes productivity of company and employees on
simultaneous basis (Anužienė, Zubrickienė and Tolutienė, 2021). Motivated staff members
provide more productive outcomes to an organisation at great extent.
Work towards achieving the company’s goals
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Efficient motivation practices for staff members allow organisation to encourage
employees to work efficiently towards accomplishing organisational goals. It has been evaluated
that motivated staff member work harder to accomplish company goals and they care about
achieving team and organisational goals in efficient way.
Stay with the company longer
Higher motivated staff members stay with company for longer period of time, as it has
been evaluated that fluctuation act as biggest workforce problems which also affect overall sales
profitability and operations of organisation. Organisations those who have lower level of
employee turnover have capability to have long term sustainability and profitability in market.
Impact of staff motivation schemes to retain employees to ASDA
According to the view point of Azman, 2021 motivation plays essential role in terms of
retaining employees for a longer period of time. It has been evaluated that nothing works better
than motivation that makes managers and leaders of company to constantly engage in the
practices of motivating employees in terms of monetary and non-monetary way, as to extract
best out of them. With the help of strong and motivating work environment in which
organisation emphasize upon retention strategies with the help of motivational packages, job
satisfaction, positive organisational culture and career plan company can retain employees for
longer period of time. It has been identified that ASDA have adopted staff motivation schemes in
order to retain employees for longer period of time. It has been identified that there is a positive
impact of staff motivation scheme to retain employees.
Higher morale is equal to highly satisfied worker
It is one of the most important impact of staff motivation scheme to retain employees
within ASDA. With the help of motivation skills company can significantly improve moral of
employees that will automatically in hands overall satisfaction of employees (Dangol, 2021).
With higher morale employees can perform their roles and responsibilities in effective way and
are efficiently satisfied with their job. It allowed them to retain within an organisation for longer
period of time.
Cost reduction
Staff motivation schemes have a significant impact in terms of retaining employees
within Asda. Highly satisfied employees perform their roles and responsibilities in effective
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manner in which allow company to have cost reduction in terms of process related to recruitment
and training and development for new employees,
Thus, according to the above-mentioned analysis it has been identified that staff
motivation schemes have positive impact to retain employees in ASDA. With help of different
type of staff motivation schemes company can retain employees for longer period of time
through which organisation can have benefits in terms of cost reduction and high moral workers.
Different ways ASDA should adopt to motivate the employees
As per the viewpoint of KOVALENKO and MAKHYNKO, 2021 motivated employees
perform their roles and responsibilities with more hard work and emphasize of accomplishment
of with greater dedication. In this it is essential for organisation to undertake use of various ways
in order to motivate employees with the help of motivated practices. Leading organisations like
ASDA can enhance job satisfaction and job performance rate of workers in effective manner.
Training and development
Training and development are an important measure in which company can provide
number of opportunities to individuals in terms of enhancing their skills and knowledge skills. It
will help company to emphasize upon career of employees that enhance sense of belongingness
among employees towards organisation. It is an important and effective ways through which is
dark and motivate employees in effective.
Good organisational culture
A good culture allow organisation to provide higher level of motivation to workforce, as
if an employee perform their roles and responsibilities in a negative workplace environment then
it not only affects the performance but also impact upon their mental health. Thus, with the help
of providing a positive way culture in which with the help of different type of activities like team
building, simple perks light lunches, happy hours play essential role through which ASDA can
motivate employees in an effective manner.
Rewards and Incentives
Incentives and rewards play essential role for an organisation through which employees
can be motivated in efficient way (McCarthy, Alexander and Jung, 2021). With the help of
taking use of rewards and incentives employees can be engaged within their roles and
responsibilities in more efficient manner it helps in increasing job satisfaction and performance
level of workers at great extent.
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