Importance of Employee Motivation in Waitrose Ltd | Research Proposal
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This research proposal focuses on the significance of employee motivation in increasing business and workforce performance within a workplace. The chosen organisation is Waitrose Ltd. The report includes literature review, methodology, and expected research outcomes.
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BSc (Hons) Business Management (Top-up) BMP6001 DISSERTATION Assessment 1 – Research Proposal Importance of employee motivation in increasing business as well as workforce performance within a workplace”: A study on Waitrose Ltd Submitted by: Name: ID: 1
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Table of Contents 1.Introduction4-5 a.Background/Context of the Research4 b.Research Question4 c.Research Aims and Objectives5 2.Literature Review5-6 a.Key Papers5 b.Conceptual Framework6 3.Methodology6-8 a.Research Approach6 b.Research Strategy6 c.Methodology & Tools7 d.Sampling Approach7 e.Ethical Considerations8 4.Conclusion8-9 a.Limitations of Proposed Approach8 b.Expected Research Outcomes9 References10 2
1.Introduction a.Background/Context of the Research Motivation is defined as inducement or incitement to move or act. It is the procedure of inducing the talent in an organisation to act in a pre-defined desired manner so as to attain organisational goals. Employees are the people in an organisation who are responsible for carrying out activities so it becomes necessary to encourage and motivate them towards goals ofthecompany(Alzahrani,JohnsonandAltamimi,2018).Companiesfocuseson understanding and learning the requirements and needs of employees so that they could be motivated by fulfilling those needs and requirements. The procedure of motivation plays a very significant role in a company, non-profit or profit (De Sousa Sabbagha, Ledimo and Martins, 2018). The present research report will focus on carrying out relevant data about the motivation practices in the organisation so that performance of organisation as well as employees could be improved. The chosen organisation in the present investigation is Waitrose Ltd. This company is known as a brand of British supermarkets and it is founded in 1904. The headquarters of this supermarket is located in Bracknell, United Kingdom. b.Research Question Research Questions: WhatarethewaysusedbyWaitroseLtdformotivatingtheiremployeesat workplace? What is the importance of motivated employees in increasing business as well as workforce performance within a workplace? What are the challenges faced byWaitrose Ltd at the time ofincreasing business as well as workforce performance within a workplace? c.Research Aims and Objectives Research Aim: To analyse the significance of employee motivation in increasing business as well as workforce performance within a workplace”: A study on Waitrose Ltd Research Objectives: ToidentifythewaysusedbyWaitroseLtdformotivatingtheiremployeesat workplace 3
ď‚·To determine the importance of motivated employees in increasing business as well as workforce performance within a workplace ď‚·To examine the challenges faced byWaitrose Ltd at the time ofincreasing business as well as workforce performance within a workplace 2.Literature Review a.Key Papers What are theways used byWaitrose Ltd for motivating their employeesat workplace? According to Yang (2018), motivation is one of the crucial processes in every type of organisation whether it is profit or non-profit. Waitrose Ltd is the organisation that works with large number of manpower so it becomes significant to encourage them time to time. Waitrose Ltd majorly focuses on offering rewards to their employees. The rewards give a reason to employees for continuing their work in the same organisation. The company follows well-developed incentive program in which they give a quarterly bonus, private healthcare, profit-sharing in the company etc. The other way used by Waitrose Ltd is offering flexible schedule to employees. In this, company uses technology so that their employees could work from their home and as per their convenience. The other way is recognising achievements of employees in appropriate time so that engagement of employees could be increased. What is the importance of motivated employees in increasing business as well as workforce performance within a workplace? According to Rovan-Stajduhar and Hasselgren (2018), personnels with low level of motivation work at a very slow place, spending more time away from their activities etc. Motivation is quite significant in the organisation because this makes employees enthusiastic, takes pride and driven in their work. They achieve activities quickly, take action and require to do a good job both for employees and for the organisation. Motivated employees are very important in the Waitrose Ltd because this improves their productivity level and when the level of productivity gets increased sales of organisation also gets increased. Motivated employees develops mindset that they want to stay in the same organisation because their objectives are getting fulfilled in the same. What are the challenges faced byWaitrose Ltd at the time ofincreasing business as well as workforce performance within a workplace? 4
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According to Durksen and et. Al., (2017), motivation is very important process yet very tough in the organisation. There are many challenges that are faced by Waitrose Ltd at the time of increasing business as well as workforce performance within a workplace. One of the common problems include lower motivation among employees as they are not getting rewarded and appreciated at the right time. The other challenge is high employee turnover, when employees are not motivatedenough in the organisation they move to the other organisation where they can get higher benefits and recognition. b.Conceptual Framework From the above given conceptual framework, it is understood that with the assistance of motivation employees are encouraged in the workplace (Dörnyei, 2020). Extrinsic motivation includes medical benefits, bonus, accommodation and salary. Intrinsic motivation includes responsibilities, development program, achievement and team planning (Rey and Bastons, 2018). 3.Methodology a.Research Approach Research approach is defined as one of the significant layers of the Saunder's research onion. It highlights the developed plan for conducting research in an effective manner while making assumptions in a comprehensive manner (Melnikovas, 2018). The are two approaches that include: inductive, deductive and abductive. Investigator will choose deductive approach 5
because it helps in testing existing theories. This approach will assist in analysing the numerical data in a short time duration. It is a approach that assists in successful evaluation of data in effective and efficient way. b.Research Strategy Investigator has attempted to research the information about the procedure of motivating employees in the organisation. The strategies are categorised into various types that include survey, grounded theory, action research etc. As the present investigation is more of a numerical study based on a numerical data (Asher and Popper, 2019). Researcher will choose survey as a research strategy because it assists in accumulating numerical and primary information. In survey, questionnaire will be formed that include certain number of close- ended questions. Questionnaire is very helpful in understanding the response of managers in short period of time. c.Methodology & Tools Research methodologyisthe oneof the most significantmethodologiesthathelpin accumulating type of data so that objectives could be attained. It is divided into two significant types that include: quantitative and qualitative research methodology. Investigator will select quantitative research methodology because the current investigation aims at taking out information about motivation in the organisation (Ragab and Arisha, 2018). The method ofquantitativeenablestheinvestigatorindeterminingandstatisticallydescribethe requirement of motivation in the Waitrose Ltd. This also helps in analysing the information in statistical way in minimum time. Research tools: Data collection is the method because it helps in assembling information from different sources. This is classified into two main types that are: primary and secondary data collection method. Investigator will select primary as well as secondary data collection method for achieving pre-determined aim and objectives (Worthington and Bodie, 2017). Primary data collection method will be considered by investigator because it assists in assembling first- hand directly from the source. Questionnaire is considered in the investigation because it assists in numerical as well as raw information in the short period of time. On the other hand, researcher will also use secondary data collection method because it assists in accumulating 6
published, used or second-hand data. For this secondary sources are considered such as books, newspapers, journals, articles, government journals etc. d.Sampling Approach For conducting investigation there is requirement of selecting respondents so the research onion method provides the method of sampling. Sampling has two major types that are: probabilityandnon-probabilitysampling.Investigatorwillselectprobabilitysampling because it assists in selecting large number of participants and the major advantage of this sampling is it will follow random sampling. Random sampling will be used as it facilitates in choosing participants randomly without any specific criteria. For this 25 managers from Waitrose Ltd will be selected by investigator. These respondents have great information about the concept of motivation in the organisation (Daniel and Harland, 2017). In simpler words, respondents will answer the questions mentioned in the instrument of questionnaire. e.Ethical Considerations A core aspect of investigation work and the foundation of whole investigation is research ethics.Forthepresentinvestigation,therearecertainethicalguidelinesthatwillbe implemented. Research ethics needs the methods considered to specifically address issues of research. The investigator had been granted permission by the major respondents in the investigation during the time of data collection (DavidaviÄŤienÄ—, 2018). In the procedure of data collection, no participant was harmed and hurt. The anonymity and confidentiality of the participants of the data offered by investigators must be respected. 4.Conclusion a.Limitations of Proposed Approach There are certain limitations that are faced while doing the current investigation. One of the common limitations include limited time duration. This is the major problem because there is limited time duration and in this researcher has to achieve every objective. Another limitation is limited relevant resources and for this researcher has to evaluate every resource before selecting to collect information. b.Expected Research Outcomes 7
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In the current research, there are certain outcomes that are expected. This includes that every objective and question of the investigation will be achieved. This will be understood that motivation is crucial for the success and development of the company. This also includes that primary and secondary sources are very useful and precise for attaining objectives of the investigation. 8