Importance of Employee Motivation in Waitrose Ltd | Research Proposal

BSc (Hons) Business Management (Top-up)
BMP6001 DISSERTATION
Assessment 1 – Research Proposal
Importance of employee motivation in increasing business as
well as workforce performance within a workplace”: A study on
Waitrose Ltd
Submitted by:
Name:
ID:
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Table of Contents
1. Introduction 4-5
a. Background/Context of the Research 4
b. Research Question 4
c. Research Aims and Objectives 5
2. Literature Review 5-6
a. Key Papers 5
b. Conceptual Framework 6
3. Methodology 6-8
a. Research Approach 6
b. Research Strategy 6
c. Methodology & Tools 7
d. Sampling Approach 7
e. Ethical Considerations 8
4. Conclusion 8-9
a. Limitations of Proposed Approach 8
b. Expected Research Outcomes 9
References 10
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1. Introduction
a. Background/Context of the Research
Motivation is defined as inducement or incitement to move or act. It is the procedure of
inducing the talent in an organisation to act in a pre-defined desired manner so as to attain
organisational goals. Employees are the people in an organisation who are responsible for
carrying out activities so it becomes necessary to encourage and motivate them towards goals
of the company (Alzahrani, Johnson and Altamimi, 2018). Companies focuses on
understanding and learning the requirements and needs of employees so that they could be
motivated by fulfilling those needs and requirements. The procedure of motivation plays a
very significant role in a company, non-profit or profit (De Sousa Sabbagha, Ledimo and
Martins, 2018). The present research report will focus on carrying out relevant data about the
motivation practices in the organisation so that performance of organisation as well as
employees could be improved. The chosen organisation in the present investigation is
Waitrose Ltd. This company is known as a brand of British supermarkets and it is founded in
1904. The headquarters of this supermarket is located in Bracknell, United Kingdom.
b. Research Question
Research Questions:
 What are the ways used by Waitrose Ltd for motivating their employees at
workplace ?
 What is the importance of motivated employees in increasing business as well as
workforce performance within a workplace?
 What are the challenges faced by Waitrose Ltd at the time of increasing business as
well as workforce performance within a workplace?
c. Research Aims and Objectives
Research Aim:
To analyse the significance of employee motivation in increasing business as well as
workforce performance within a workplace”: A study on Waitrose Ltd
Research Objectives:
 To identify the ways used by Waitrose Ltd for motivating their employees at
workplace
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