Impact of Employee Motivation on Organizational Performance: A Case Study of Woolworths, Australia

Running head: BUSINESS RESEARCH

BUSINESS RESEARCH 2
TABLE OF CONTENTS
Introduction.................................................................................................................................................................................... 3
Project objectives.......................................................................................................................................................................... 3
Project scope.................................................................................................................................................................................. 3
Literature review........................................................................................................................................................................... 4
Conclusion...................................................................................................................................................................................... 8
References.................................................................................................................................................................................... 10

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INTRODUCTION
In the competitive business scenario, retail companies facing challenges to gain profitability,
perform better and improves the effectiveness and productivity at the workplace. Hence, there is
need to clearly define the objective and to understand how to do well with available resources. It
is evaluated that human resources enables an organization to get success by managing the
organizational resources. Furthermore, human resource is an individual, who use their skills and
understanding to sustain the corporation in competitive market. It is a significant way to attain
the goal and objectives (Arifin, 2014). Employee motivation plays vital role for enhancing the
organizational performance. Hence, Woolworth should use different motivational strategy to
motivate the employees as it will directly impact on their productivity.
PROJECT OBJECTIVES
Following are the objective of research:
RO1: To develop the conceptual understanding regarding employee’s motivation: A case study
of Woolworths, Australia
RO2: To analyze the impact of motivation on organizational performance: A case study of
Woolworths, Australia
RO3: To evaluate the strategy to motivate the employees in the organization: A case study of
Woolworths, Australia
PROJECT SCOPE
This project has a wider scope for readers to build the conceptual understanding regarding
employee’s motivation. It is also beneficial for retail companies to comprehend the impact of
motivation on organizational performance as they can use motivational strategy in the workplace
to improve the organizational performance. It is also significant for Woolworths to develop the

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knowledge about different strategy to motivate the employees in the organization as it would be
appropriate for improving productivity (Barrick, Thurgood, Smith, and Courtright, 2015).
LITERATURE REVIEW
RO1: ‘To develop the conceptual understanding regarding employee’s motivation: A case
study of Woolworths, Australia’
According to Bottomley Mostafa Gould‐Williams and León‐Cázares (2016), the term motivation
is defined as the factor that leads, activate and sustain the goal-directed behavior. Further,
motivation is a psychological process, which assesses the direction of person’s attitude at the
workplace, and also evaluates the level of persistence and efforts of employees. The concept of
motivation is broader but, there are three elements, which are mainly entailed in the motivation
such as intensity, direction, and persistence. Motivation can be categorized into two parts named
intrinsic (internal) motivation and extrinsic (external) motivation.
(Sources: Cascio, 2018).