Employee Retention Strategies- PDF

RESEARCH PROJECT

Table of Contents
TITLE:.............................................................................................................................................3
CHAPTER1: INTRODUCTION.....................................................................................................3
Overview of the research........................................................................................................3
Background of the topic.........................................................................................................3
Rationale of the research........................................................................................................4
Aim.........................................................................................................................................4
Objectives...............................................................................................................................4
Research Questions................................................................................................................4
CHAPTER2: LIETRATURE REVIEW..........................................................................................7
CHAPTER3: RESEARCH METHODOLOGY..............................................................................9
CHAPTER4: DATA ANALYSES, FINDINGS AND DISCUSSION.........................................11
CHAPTER5: CONCLUSION, RECOMMENDATIONS AND ANTICIPATED LIMITATION
........................................................................................................................................................21
CONCLUSION ...................................................................................................................21
RECOMMENDATIONS ....................................................................................................22
ANTICIPATED LIMITATION ..........................................................................................22
REFERENCE.................................................................................................................................23

TITLE:
“To identify the strategies by which employee retention policies can be made within the
organisation.” A case study on The Royal Horseguards.
CHAPTER1: INTRODUCTION
The below investigation is based on the topic of identifying the strategies by which
employee retention policies can be made within the organisation. Employee retention is very
crucial in current business atmosphere because of increasing competition between the competing
business organisations. Employees are becoming highly demanding and wants various facilities
at the workplace. Such aspects are to be taken into consideration by the hospitality industry and
emphasis on developing certain strategies through which the employees can be retained. The
different types of strategies which will be considered for this research by the investigator
includes motivation, training, etc.
Overview of the research
The investigation has been done on the topic to identify the strategies by which employee
retention policies can be made within the organisation. This research has been done on the
hospitality industry that is The Royal Horse Guards hotel which has commenced its operation
from the year 1884 in London, UK. This is the five star hotel of the city and located at the most
astonishing and prominent location. The researcher will conduct the research on this organisation
because it is one of the oldest hotel and is still able to maintain the employee and kept their
employees motivated.
Background of the topic
The topic chosen for this research is “to identify the strategies by which employee
retention policies can be made within the organisation”. A case study on The Royal Horse
guards. Retaining employee has become one of the most crucial task in the existing business
world. The organisation is completely concerned within the hospitality industry. The customer
demands in hospitality industry is changing at a rapid pace and they are demanding more and
more services, for this purpose it becomes important to retain them within the company. The
hiring and recruiting an individual is not an easy task. This requires lot of time and money of the
business enterprise which increases the need to retain the employees within the company for the

betterment of the future growth and success. Furthermore, when there is a high level of employee
turnover and this will maximise the expense and cost for the company that will ultimately leads
to the poor or negative morale of the employees. The business organisation must requires to
understand the different between the valuable workforce and those who are not effectively
contributing towards the attainment of business goals and objectives.
Rationale of the research
The rationale or importance of performing the research on the topic, to identify the
strategies by which employee retention policies can be made within the organisation has been
chosen because this is quiet interesting in context of existing business world. For managing the
workforce, the current business world is emphasising on developing various strategies such that
the business goals and objectives can be attained. By analysing and interpreting the research on
employee retention, the Royal Horse Guards hotel will be able to minimise the rate of employee
turnover and this will ultimately contribute in enhancing and building the long term relations
with the employees. Furthermore, the data can be easily collected on this topic because
maximum number of people are self employed and they understand the importance of retaining
the employees.
Aim
“To identify the strategies by which employee retention policies can be made within the
organisation.” A case study on The Royal Horse guards.
Objectives
 To analyse the concept of employee retention.
 To study the different strategies through which employees can be retained in the Royal
Horse guards.
 To determine the importance of employee retention policies in Royal horse guards.
Research Questions
 Do you know the concept of employee retention?
 What are the different strategies through which employees can be retained in the Royal
Horse guards?
 Why employee retention policies are important for the Royal Horse Guards?
Research project specification

The project specifications are concerned with the different types of activities which
requires various resources. This is the set of written document which helps in enhancing the
different activities that takes places in the research in order to attain research objectives and
goals.
Gantt Chart: The concept of Gantt chart was brought in by Henry Gantt in the year
1917. This is the graphical representation which is shown on horizontal bar graph. Under this,
the proper and clear representation of graph and activities are designed. This describes the time
against each activity of the research which helps in knowing the start and finish dates so that the
research can be completed on time.

CHAPTER2: LIETRATURE REVIEW
To analyse the concept of employee retention
According to Margaret Rouse 2019, the concept of employee retention is concerned with
maintaining and keeping the employees within the company in order to achieve the business
goals and minimise the turnover rate (employee retention, 2019). The demands and requirements
of employees are increasing and they easily switch the jobs, so for this purpose, the business
enterprise needs to keep them motivated with the company and develop certain relations with
them so that the employees can be attracted. Due to increasing competition, each organisation
requires to attract the fresh and innovative talent who can bring effectiveness and efficiency at
workplace.
It is important to retain the employees because, when a person is hired then the company
invest a lot of amount in providing them training and making them capable enough to work
effectively within the company. To maintain and cover this cost, the business organisation takes
various steps in order to achieve the business objectives and goals. Furthermore, employee
retention makes the employee happy and satisfied within the organisation and builds the overall
reputation and image of the company. Thus, this one of the most crucial function of human
resource department of the company and the primary motive here is to make them loyal towards
the organisation.
To study the different strategies through which employees can be retained in the Royal
Horse guards.
According to Ankur Tandon 2018, the business organisations are increasingly adopting
different strategies so that they can retain and attract the employees within the company
(Effective Employee Retention Strategies Every Company Must Follow, 2018). The business
enterprise puts their level best in order to develop certain techniques that will create positive
working atmosphere for the employees and they will remain connected and attracted towards the
company. The following are the certain strategies which are adopted by the Royal horse guards
hotel so that the organisation is able to maintain the workforce and these strategies are discussed
below:
 Orientation programs: When the company hires the new people, then it organises the
introduction and orientation programs for them. Such programs helps the employees in

learning the manner of working takes place within the organisation. This programs last a
week to a month depending upon the type of organisation structure.
 Training and development: Training is the procedure which helps in making the
employee enhancing their learning abilities. When the employees are motivated enough
then, they work with full confidence and zeal for accomplishing business goals and
objectives. Thus, this helps in retaining the employees within the organisation. The
company will organise the different training opportunities where they will provide on the
job and off the job training to the employees. This will help workforce in improving their
skills and competencies which ultimately helps in their future career growth. This results
in long term retention of employees within firm.
 Motivation: The motivation is the act of influencing and encouraging the individuals in
order to attain business motives. For retaining the employees, it is very crucial to keep
them motivated. When they will be motivated then they will work with full efforts and
effectiveness in order to attain the business objectives. They provide financial and non
financial motivations like incentives, bonuses, respect, recognition,etc. to employees
which helps firm in improving employee retention.
 Flexible working hours: The business will provide the employees with flexibility where
there will be proper and effective working hours for the employees will be set. Such
flexibility will help them in building the balance between work and life. When employees
can maintain the personal and professional life effectively then they will remain loyal
towards the business organisation.
 Safe working environment: The employees cannot work in fear and insecure working
conditions. They require safe and secure working atmosphere and the organisations are
placing greater emphasis on developing the safety and security of their employees. For
this, the business organisations are adopting several safety measures which protects the
employees and is focussed towards taking severe actions against those which harm the
employees. Thereby, safe working atmosphere plays a greater role in building employees
retention.
 Communication and feedback: It is very important to regularly communicate and take
feedback from the employees of the organisation. When proper communication takes
place then employees are able to express their views and feelings regarding the company.

This will help the company in understanding the perspective and requirements of the
employees. Thus, it will improve the retention rate and contributes in developing the
employees.
To determine the importance of employee retention policies in Royal horse guards
According to Sabrina Son 2019, there are many organisations which do not treat their
employees well and thinks that the employees are their slave who can be easily replaced (THE
IMPORTANCE OF EMPLOYEE RETENTION, 2019). It will not only be beneficial for the
growth of the employees, but this is very important for the success and increasing productivity of
the company as well. It has become very difficult to get the right kind of employee for
performing the required task in order to fulfil the business goals and objectives. When different
policies and strategies will be adopted by the organisation for retaining the employees, then the
company will be able to achieve the aims in a proper and effective manner. The cost incurred for
rendering training to the employee is very high and for maintaining the cost effectiveness, the
adoption of different retention policies becomes important. The different types of policies which
can be adopted by the organisation is the employment legislations. In employment legislation
there will be several acts that will insure the employee that their rights and interest are protected
and secured. The various types of act which will help in employee retention involves The
Equality act, minimum working hours act, discrimination act, data protection act, act against
illegal and unfair practices like harassments and bullying at work place, etc. All such act will
provide the employee a good working atmosphere and improves the retention rate of the
company.
CHAPTER3: RESEARCH METHODOLOGY
It is defined as systematic method of conducting research, to execute survey and research
qualitative and quantitative methods are used. Quantitative method refers to numeric and
statistical analysis of data it measure the occurrence of particular incidence and opinion of
selected sample. Whereas qualitative research's main objective is to collect detailed information
of observations including events and circumstances. There are some methods used in research as
primary and secondary source. Where primary source of collecting data define gathering of
information through surveys, experiments, observation, questionnaire personal interviews etc.

secondary data is collected through websites, magazines, newspaper, journal article internal
records etc.
Research onion describe detailed stage of research process, it provides effective stages
through which progress can be measured such as:
Research Philosophy: It define the first step of research process where set of beliefs and
assumptions are concerned for develop knowledge to conduct a research. Analysis of data and
getting knowledge are core factors of this philosophy. There are various type of research
philosophies such as positivism, it explains that reality is stable and cannot be exchanged and it
follows an independent approach where the researchers do not get influenced by human values
and beliefs. Whereas realism philosophy believes in scientific path rather than own perceived
information.
Research approach: It define research methodology which is concerned with testing
facts and findings of research, There are two type of approaches deductive and inductive.
Deductive research is a process of reaching to a logical conclusion by analysing one or more
statements. Whereas inductive approach is the formulation of hypothesis and finding out results.
It is a bottom up approach where researchers conclude results by communicating to variables.
Research strategy: It define planning of researchers to carry out work, strategies helps to
analyse objectives with the help of various methods. such as surveys, are used to produce
quantitative data which are empirically examined from population and it analyse people
behaviour through statistical surveys or questionnaires. however action research is a practical
approach where data is analysed with the help of practical work to advance understanding.
Time horizons: It define time limit under which research can be accomplished, the most
important tool to meet deadline of assignments and describe use of Gantt chart method to
describe time requirement for each activity which helps in formulate aims and objectives
relevant to different topics for analyse information.
Research choice: It is an important step of analysing human behaviour and society with
the help of qualitative and quantitative methods. Qualitative research define subjective approach
where data is collected with purpose of finding out opinions of participants such as beauty of
flower can be explained in terms of opinion not in numeric value. Quantitative research is a
measurement of multiple values by applying various statistical tools, main purpose of this
method is to collect data which is based on numbers.

Research Budget: Finance is very important to conduct research activities. A proper
budget should be decided for further research activities which are carried out of gathering
important information.
Research limitation: Every study and research have some certain limitations which
restrict the research such as time limit, limited data, biases and reliable data. Time limit is an
important issue it is very tough to examine every single person because that action will be time
consuming. Geographical constraints also limits the study due to large area so the results of study
cannot be generalised.
Sampling: It define population for measurement here group of people are selected for
findings, It determine accuracy of results. Probability and non-probability sampling are two parts
where probability technique is used to make sure the equal chance of getting selected through
population. Non-probability sampling define less chances of getting selected because outcomes
chosen might be biased and make difficult for everyone to be the part of sample equally. This
can also be known as non-random sampling.
Source of data: There are two type of data collection method such as primary and
secondary. Primary method is defined as fresh collection of data through survey, person,
telephone, mail questionnaire and field experiments whereas secondary data help in collection of
data through news paper, magazine, university research, advertising media and library.
CHAPTER4: DATA ANALYSES, FINDINGS AND DISCUSSION
Data analyses: The concept and method of data analyses is the procedure which helps in
defining and exploring the data. This helps the researcher in framing proper conclusions and
interpretations. The results are measured and evaluated and on the basis of it. Therefore, this
research will use the questionnaire method for analysing the data.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. Do you know the concept of employee retention?
A. Yes
B. No

Q2. What will be the impact of adopting employee retention policies in Royal Horse
Guard hotel?
A. Positive
B. Negative
Q3. Why employee retention policies are important for the Royal Horse Guards?
A. To provide positive atmosphere
B. Increase the growth and productivity of the company
C. Both
Q4. Who are the key stakeholder in employee retention process?
A. Employees
B. Employer
C. Both
Q5. What are the advantages of adopting retention polices for the Royal horse guard
hotel?
A. Cost effectiveness
B. Build brand image
C. Improves the profitability
D. All of the above
Q6. Which is the best strategy that helps the organisation in retaining the employees?
A. Training
B. Compensation
C. Flexibility
D. All the above
Q7. Does the organisation can work effectively without following the retention policies?
A. Yes
B. No
Q8. What problems are faced by the strategies of employee retention in the company?
A. Conflicting interest
B. Poor team spirit
C. Both
Q9. Does your company has employee retention policies?

A. Yes
B. No
Q10. Any recommendation for employee retention policies.
Interpretation
THEME1: Concept of employee retention
Do you know the concept of employee
retention?
Frequency
Yes 26
No 4
Yes No
0
5
10
15
20
25
30 26
4

Interpretation: From this graph, it has been interpreted that out of 30 respondents, 26
are aware about the concept of employee retention because they believe in giving good and
proper working atmosphere and concentrates on identifying the needs and requirements of the
employees which will make them inspired towards the organisation. Whereas, 4 people are not
aware about the concept of employee retention because they are unemployed and have not yet
worked anywhere.
THEME2: Impact of adopting employee retention policies in Royal Horse Guard hotel
What will be the impact of adopting
employee retention policies in Royal Horse
Guard hotel?
Frequency
Positive 23
Negative 7
Interpretation: From the above graph, it has been summarised that out of 30 people, 23
believes that by adopting employee retention policies in Royal Horse Guard hotel the company
Positive Negative
0
5
10
15
20
25 23
7

will have positive impact. This is because, the employees will be happy and stay satisfied with
the working style of the company and contributes in the maximum potential. While 7 people says
that this will have negative impact on the company because they believe that this can increase
the cost for the company and apart from this, the efficiency of employees can also be decreased.
THEME3: Employee retention policies are important for the Royal Horse Guards
Why employee retention policies are
important for the Royal Horse Guards?
Frequency
To provide positive atmosphere 10
Increase the growth and productivity of the
company
6
Both 14
Interpretation: From the graph, it has been analysed that from the total respondents of
30 people, 10 assumes that employee retention policies are important for the Royal Horse Guards
because this will provide favourable and positive atmosphere. This is because when employees
will be encouraged and motivated then they will help in building favourable atmosphere for the
To provide positive atmosphere
Increase the growth and productivity of the company
Both
0
2
4
6
8
10
12
14
10
6
14

company where everyone will be able to work with full coordination and better results will be
generated. While 6 people says that it is important because to maximise the growth and
productivity of the company so that business can gain a competitive advantage at the market
place. While majority of the people that is 14 says that both are important because retaining
employees will be advantageous for the the company in several manner.
THEME4: Key stakeholder in employee retention process
Who are the key stakeholder in employee
retention process?
Frequency
Employees 8
Employer 7
Both 15
Interpretation: From the above graph, it has been summarised that from 30 people, 8
assumes the employees are important stakeholder because they are most productive asset of the
company. Without employees, no business organisation can successfully attain the business
Employees Employer Both
0
2
4
6
8
10
12
14
16
8
7
15

objectives and goals. 7 believes that employer are the important stakeholders because they help
in guiding the employees and solves the issues faced by them. While majority of the people that
is 15 assumes that both are important stakeholder.
THEME5: Advantages of adopting retention polices for the Royal horse guard hotel
What are the advantages of adopting
retention polices for the Royal horse guard
hotel?
Frequency
Cost effectiveness 4
Build brand image 9
Improves the profitability 7
All of the above 10
Interpretation: From the graph, it has been summarised that out of 30 respondents, 4
says the cost effectiveness is the best advantage of adopting retention policies for the Royal
horse guard. This is because the company incurs a lot of cost in providing training to the
employees so by retaining the employees the cost has been covered. 9 says that it builds brand
Cost effectiveness
Build brand image
Improves the profitability
All of the above
0
1
2
3
4
5
6
7
8
9
10
4
9
7
10

image because with this, the company will be able to create goodwill in the market. 7 says that
maximising the profitability is the major advantage because ultimate goal of every company is to
earn more and more money. While majority that is 10 people says all the points are the major
advantages which helps the company in employee retention.
THEME6: Best strategy that helps the organisation in retaining the employees
Which is the best strategy that helps the
organisation in retaining the employees?
Frequency
Training 5
Compensation 8
Flexibility 7
All the above 10
Interpretation: From this graph, it has been summarised that out of 30 people, 5 says
training is the best strategy because it enhances the learning abilities of the employees. 8 says
that compensation is the most appropriate strategy because every employee work for the sake of
Training Compensation Flexibility All the above
0
1
2
3
4
5
6
7
8
9
10
5
8
7
10

money and requires money in order to fulfil the needs and demands. 7 says that flexibility in
working is the best strategy because it provides employees with flexible working hours so that
they can contribute effectively at work and personal life as well. Thus, majority of the people
that is 10 says that all the strategies are equally important because one single strategy cannot
retain the employees, the company will need different strategies.
THEME7: Organisation can work effectively without following the retention policies
Does the organisation can work effectively
without following the retention policies?
Frequency
Yes 12
No 18
Interpretation: From the above graph, it has been analysed that from 30 people, 12 says
that organisation can work effectively without employee retention policies because they assumes
that people can be easily hired and replaced. While 18 says that the organisation cannot work
effective without retention policies because if employees are hired and fired then this will add
cost to the company which will ultimately minimises the level of profitability and efficiency of
the employees.
Yes No
0
2
4
6
8
10
12
14
16
18
12
18

THEME8: Problems are faced by the strategies of employee retention in the company
What problems are faced by the strategies
of employee retention in the company?
Frequency
Conflicting interest 8
Poor team spirit 7
Both 15
Interpretation: From the graph, it has been analysed that from 30 respondents, 8 says
the major problem faced by the strategies of employee retention is conflicting interest because
everyone will give importance to their own view. 7 says poor team spirit because there will no
proper communication and everyone will work according to their own ways. While 15 says both
are the major problems.
THEME9: Company has employee retention policies
Conflicting interest Poor team spirit Both
0
2
4
6
8
10
12
14
16
8
7
15

Does your company has employee retention
policies?
Frequency
Yes 25
No 5
Interpretation: From the graph, it has been summarised that out of 30 people, 25 says
yes that their company provides retention policies because they are satisfied with the working
atmosphere of their company while 5 says no because they are feeling the pressure of work and
lack of flexibility.
CHAPTER5: CONCLUSION, RECOMMENDATIONS AND
ANTICIPATED LIMITATION
CONCLUSION
From the above mentioned detail it can be analysed that employee are very important for
every organization and help the companies to accomplish goals and objectives effectively.
Employee retention is a basic strategy used by organizations to retain employees through various
tactics such as by conducting career development programme, orientation, training and
development, motivation and fair evaluation of employees performance these factors help the
Yes No
0
5
10
15
20
25
25
5

employees in enhancing their interest towards organizational goals. Companies can also opt
questionnaire methods which help in measuring employees thinking by asking different
questions. These strategies make an employee effective to sustain and enhance productivity of
company.
RECOMMENDATIONS
From the above information it has been recommended, that the hotel should adopt
employee retention policies to motivate the workers such as safe working environment, training
and development these type of retention tools are basic for company to enhance productivity and
interest of employees. There are various advantages recommended to Royal horse guard hotel for
employee retention such as it improves profitability of because of employees keen interest in
organization and better treated employees always give good results by improving brand image of
organization. From above it can be recommended that training is the best strategy to retain
employees.
ANTICIPATED LIMITATION
From the above research in can be analysed that there are several strategies used by
which employee retention policies can be made within the organisation but at the time of
conducting research various limitations occurred such as employees were not interested in
providing exact information. This process is time consuming because it was tough to
communicate with every individual due to large sample population. In conducting a research
various team members get indulged and they require funds to execute the study properly.
Employees behaviour and inappropriate information was one of the most important limitation in
conducting the research.

REFERENCE
Books and Journals
Aguenza, B. B. and Som, A.P.M., 2018. Motivational factors of employee retention and
engagement in organizations. IJAME.
Ahammad, M. F., and. et. al., 2016. Knowledge transfer and cross-border acquisition
performance: The impact of cultural distance and employee retention. International
business review.25(1). pp.66-75.
Ahmad, N., Sulaman Tariqb, M. and Hussain, A., 2015. Human resource practices and employee
retention, evidences from banking sector of Pakistan. Journal of business and
management research.7(3). pp.186-188.
Al-Emadi, A.A.Q., Schwabenland, C. and Wei, Q., 2015. The vital role of employee retention in
human resource management: A literature review. IUP Journal of Organizational
Behavior.14(3). p.7.
Anitha, J., 2016. Role of Organisational Culture and Employee Commitment in Employee
Retention. ASBM Journal of Management.9(1).
Aruna, M. and Anitha, J., 2015. Employee retention enablers: Generation Y employees. SCMS
Journal of Indian Management.12(3). p.94.
Bode, C., Singh, J. and Rogan, M., 2015. Corporate social initiatives and employee retention.
Organization Science.26(6). pp.1702-1720.
Cloutier, O., and. et. al., 2015. The Importance of Developing Strategies for Employee
Retention. Journal of Leadership, Accountability & Ethics.12(2).
Erasmus, B. J., Grobler, A. and Van Niekerk, M., 2015. Employee retention in a higher
education institution: An organisational development perspective. Progressio.37(2).
pp.33-63.
Haider, M., and. et. al., 2015. The impact of human resource practices on employee retention in
the telecom sector. International Journal of Economics and Financial Issues.5(1S).
pp.63-69.
Iqbal, S. and Hashmi, M. S., 2015. Impact of perceived organizational support on employee
retention with mediating role of psychological empowerment. Pakistan Journal of
Commerce and Social Sciences (PJCSS).9(1). pp.18-34.
Msengeti, D. M. and Obwogi, J., 2015. Effects of pay and work environment on employee
retention: A study of Hotel industry in Mombasa County.
Nica, E., 2016. Employee voluntary turnover as a negative indicator of organizational
effectiveness. Psychosociological Issues in Human Resource Management.4(2). pp.220-
226.
Presbitero, A., Roxas, B. and Chadee, D., 2016. Looking beyond HRM practices in enhancing
employee retention in BPOs: focus on employee–organisation value fit. The
International Journal of Human Resource Management.27(6). pp.635-652.
Qazi, T. F., Khalid, A. and Shafique, M., 2015. Contemplating employee retention through
multidimensional assessment of turnover intentions. Pakistan Journal of Commerce and
Social Sciences (PJCSS).9(2). pp.598-613.
Sankar, M., 2015. Impact of hygiene factors on employee retention: Experimental study on paper
industry. Indian Journal of Management Science.5(1). pp.58-61.
Singh, A., 2017. An analysis of employee retention in its industry. International Journal of
Advance Higher Education Research & Development.1(6).

Soundarapandiyan, K. and Ganesh, M., 2015. EMPLOYEE RETENTION STRATEGY WITH
REFERENCE TO CHENNAI BASED ITES INDUSTRY-AN EMPIRICAL STUDY.
Global Management Review.9(2).
Tanwar, K. and Prasad, A., 2016. Exploring the relationship between employer branding and
employee retention. Global Business Review.17(3_suppl). pp.186S-206S.
Younge, K. A. and Marx, M., 2016. The value of employee retention: Evidence from a natural
experiment. Journal of Economics & Management Strategy.25(3). pp.652-677.
Online
employee retention. 2019. [Online]. Available Through:
<https://searchhrsoftware.techtarget.com/definition/employee-retention>.
Effective Employee Retention Strategies Every Company Must Follow. 2018.[Online]. Available
Through: <https://blog.mettl.com/talent-hub/5-effective-employee-retention-strategies-
every-company-must-follow>.
THE IMPORTANCE OF EMPLOYEE RETENTION. 2019. [Online]. Available Through:
<https://www.tinypulse.com/blog/importance-of-employee-retention>.