Impact of Employee Retention Policy on Hotel Performance: A Case Study of Holiday Inn

Research Report
Abstract
The current study is based on the topic of Impact of employee retention policy on the
performance level of a hotel for which an investigation is conducted on Holiday Inn. The main
purpose and focus of current study is on analysing the phenomena of employee retention along

with its impact on the overall performance and success level of a hotel. Further, within current
study, use of both primary as well as secondary sources of data has been made where collection
of primary information has been made with the help of questionnaire. Further, current study also
provides effective analysis and presentation of quantitative facts along with valid
recommendation about the effective strategy and policy of employee retention that supports
higher productivity and performance level.
Table of Contents
Abstract............................................................................................................................................1
Chapter 1: Introduction....................................................................................................................1
Research Topic: Impact of employee retention policy on the performance level of a hotel. A
project on Holiday Inn............................................................................................................1
Research background..............................................................................................................1
Aims and Objectives...............................................................................................................1
Research rationale and scope..................................................................................................2
Research questions.................................................................................................................2
Chapter 2: Critical Literature Review..............................................................................................2
To evaluate about the phenomena of employee retention together with its need and
importance within hospitality industry...................................................................................3
To study about the impact of employee retention policy on the overall performance and
success level of the Holiday inn.............................................................................................3
To determine some more effective strategy and policy of employee retention that supports
higher productivity and performance level of a hotel through improved holding of talented
employees...............................................................................................................................4
Chapter 3: Research Methodology...................................................................................................5
Chapter 4: Analysis and Findings....................................................................................................9
Chapter 5: A Critical Appraisal, Recommendations & Suggestions for Further Work.................15
Critical appraisal...................................................................................................................15
Recommendation and suggestions for further work.............................................................16
Chapter 6: Conclusions..................................................................................................................17
Own Performance Reflection on the Research Process.................................................................17

REFERENCES..............................................................................................................................18

Chapter 1: Introduction
Research Topic: Impact of employee retention policy on the performance level of a hotel. A
project on Holiday Inn
Research background
The concept of the employee retention is associated with the ability of the organisation to
prevent employee turnover and retain its talented candidates for a longer period of time. It has
been seen that employee’s retention forms out a vital part of every organisation as the success
and productivity of a firm is directly based on the quantum and quality of its employees
(Parmenter and Barnes, 2021). The organisation selected for current report is Holiday Inn which
is a renowned American hospitality organisation having a chain of many hotels across the world
and is based in Atlanta having its headquarters in Denham, Buckinghamshire. Holiday inn is
facing a continuous issue of lack of efficient motivation in employees and with the outbreak of
covid-19 pandemic a rising issue of high employee turnover is being faced in Hospitality
industry. Therefore, current study is lead out to review and analysis about the effective employee
retention policy along with its impact on performance level of a hotel.
Aims and Objectives
Research aim
The aim of the current study is, “To analysis about the phenomena of employee retention
together with review about its impact on the overall performance level of a hotel. A research
project on Holiday Inn.
Research Objective
 To evaluate about the phenomena of employee retention together with its need and
importance within hospitality industry.
 To study about the impact of employee retention policy on the overall performance and
success level of the Holiday inn.
 To determine some more effective strategy and policy of employee retention that
supports higher productivity and performance level of a hotel through improved holding
of talented employees.
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Research rationale and scope
The selection of the topic of current research is rationale and suitable as a rising issue of
high employee turnover is being seen within the hospitality industry. Thus, emphasising and
focusing on the employee retention policy is vital and significant as it supports higher presence
of talented and skilled employees within a firm. Further, retention of employees also supports
higher productivity and employee performance by the way of leading higher motivation and
enthusiasm in emolyess along with reducing the cost of recruitment of new employees. Thus,
current study is having a wide scope as it supports analysis of employee retention policy along
with effective strategy and policy of employee retention that supports higher productivity and
performance level of a hotel through improved holding of talented employees is vital. Along
with this, undertaking current study is also significant from the personal view point of researcher
as meet academic scope and educational qualification along with leading improvement in skill
and competency level.
Research questions
 What is meant by the phenomena of employee retention together with its need and
importance within hospitality industry?
 How the employee retention policy tends to impact on the overall performance and
success level of the Holiday inn?
 Which can be some more effective strategy and policy of employee retention that
supports higher productivity and performance level of a hotel through improved holding
of talented employees?
Chapter 2: Critical Literature Review
Literature review is defined as writing process of summarizing, synthesizing and critiquing the
literature sources that has been identified by researcher in order to accomplish research goals. In
addition to this, it has been evaluated that literature review can be effectively undertaken as
background or content for a primary research project. Furthermore, it has been underlined that
this research also help researcher to fulfil objectives in a well define and effective manner:
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To evaluate about the phenomena of employee retention together with its need and importance
within hospitality industry.
As per the view point of Alal and Florah, 2021 employee retention is mainly a organisational
goal that helps and organisation to retain talented and skilled employees for longer period of
time. In this company significantly engages in the operations of reducing employee turnover and
foster positive workplace culture. Furthermore, it has been underlined that employees retention
plays important role for an organisation in terms of enhancing overall profitability and
productivity in effective basis. In addition to this, it has been evaluated that it is essential for an
organisation to effectively appraise employees in a well define and effective manner and offer
them attractive competitive pay as well as benefits in order to maximise overall strength of
workforce. Furthermore, it has been underlined that employee retention plays important role for
organisations those who are operating their roles and responsibilities in hospitality industrial
sector. In this industry employee are directly associated with employees in terms of offering
them services and facilities. In this, it is essential for organisation to make sure that employees
are highly satisfied, as it has been evaluated that satisfied employees offer more efficient services
to customers, with helps consumers to be highly satisfied (Ashraf and Siddiqui, 2020). Thus,
according to the above mentioned analysis it has been identified that employee retention plays
important role in hospitality industry, as by retaining highly talented, skilled and experienced
employees for longer period of time, this will help companies in this sector to provide
satisfaction to customers, invest less in providing training and operate roles and responsibilities
with higher efficiency.
To study about the impact of employee retention policy on the overall performance and success
level of the Holiday inn.
As per the view point of Bharadwaj and Yameen, 2020 employee retention is define as a process
in which organisations undertake use of various strategies as well as practices to retain talented
and skilled employees for longer period of time. In addition to this it has been underlined that it
is important for organisations to understand the concept of employee retention and implement
different types of strategies as well as policies of retaining employees for longer period of time.
Furthermore, it has been underlined that employee retention is having significantly positive
impact upon overall performance and success of Holiday inn. Mentioned below there are some
certain impacts being discussed:
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