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Employee Retention Strategy in KFC : Case Study

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Added on  2020-01-15

Employee Retention Strategy in KFC : Case Study

   Added on 2020-01-15

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REFLECTIVE LOG
Employee Retention Strategy in KFC : Case Study_1
TABLE OF CONTENTSRESEARCH TOPIC.............................................................................................................................1ASSESSED ISSUE IN TOPIC.............................................................................................................1RESEARCH AIM................................................................................................................................1RESEARCH OBJECTIVE...................................................................................................................2LITERATURE REVIEW.....................................................................................................................2Meaning of employee retention..............................................................................................2Importance of retaining employees within firm.....................................................................2Factors facilitating employee turnover within fast food industry..........................................3Employee retention tactics used by fast food firms................................................................3RESEARCH DESIGN..........................................................................................................................4Research Approach.................................................................................................................4Research Philosophy..............................................................................................................4Research Design.....................................................................................................................4Data Collection.......................................................................................................................5Sampling.................................................................................................................................5Data Analysis..........................................................................................................................5IDENTIFYING THE ETHICAL AND ACCESSIBILITY ISSUES...................................................6TIME PLAN.........................................................................................................................................6REFERENCES.....................................................................................................................................8
Employee Retention Strategy in KFC : Case Study_2
Employee Retention Strategy in KFC : Case Study_3
RESEARCH TOPICAnalysing the employee retention strategies employed by fast food chain: a case study ofKFC. ASSESSED ISSUE IN TOPICManaging and retaining talent within firm for the longer period of time is becoming oneof the most crucial task for the hospitality companies. This is because, the success of these firmsthoroughly depends upon the employees. Here, with the help of workers only organisation canformulate new tactic. In addition to this, employees also assist corporation with regard to deliverthe high quality services to the buyers of firm in an effectual way. In this regard, it has been seen that many fast food firms has been going with the problemof retaining employees within enterprise for the longer period of time. In this context, number ofstudies depicts that fast food industry has the highest turnover rate. It is because of the presenceof number of issues that are low wage structure, highly stressful work and lack of growth.Herein, Nations's restaurant news state that the turnover within fast food industry tend to increaseas the economy expands. This is because, in the growing economy people will search for somebetter job options. Furthermore, the study which is performed by people report workforce indexindicate that 47% of the companies have experienced employee turnover in the year 2011 (TheTurnover Rates in the Fast Food Industry, 2016). Thus, it is being regarded as the serious issuefor the fast food firm which they need to look after. This is because, if it is not done than in thegiven situation it will become difficult for them with respect to maintain the continuity of theirbusiness in the specific market. Hence, in order to resolve the respective problem they are taking help from the differentemployee retention tactics. Thus, with an aim to get insight into the given problem, famous fastfood chain is selected which is named as KFC (Kentucky Fried Chicken). It is US based fastfood chain which has established its presence in number of locations. RESEARCH AIMThe main aim behind conducting the given study is to analyse the employee retentionstrategies which are employed by the fast food companies: A case study of KFC. 1
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