Impact of Energy Management in Hotel Industry

Running head: IMPACT OF ENERGY MANAGEMENT IN HOTEL INDUSTRY
Impact of energy management in hotel industry
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1IMPACT OF ENERGY MANAGEMENT IN HOTEL INDUSTRY
Table of Contents
Section 1: Abstract and Introduction...............................................................................................2
Abstract........................................................................................................................................2
Introduction..................................................................................................................................2
Section 2: Literature Review...........................................................................................................3
Section 3: Methods and Findings....................................................................................................6
Data Collection............................................................................................................................6
Analysis.......................................................................................................................................7
Findings.......................................................................................................................................8
Section 4: Discussion.....................................................................................................................10
Section 5: Conclusions..................................................................................................................13
Section 6: Recommendations........................................................................................................14
Section 7: Reference List...............................................................................................................15
Appendix........................................................................................................................................18

2IMPACT OF ENERGY MANAGEMENT IN HOTEL INDUSTRY
Section 1: Abstract and Introduction
Abstract
The rise in energy costs and competition compounded by increasing awareness about
environmental responsibility among tourists have made energy management in the hotel industry
of particular importance. This paper takes into account the Crown Plaza hotel, Auckland as a
subject of study to analyse the causes and scope for energy management and related challenges.
The study has been done in two parts where a survey questionnaire was used to gauge employee
response to eco-friendly sources being used in their operations as well as a thematic analysis of
interviews of its managers to get an in-depth idea of their perspectives. The study concludes that
lack of education about sustainability practices gives rise to reluctance in trying to incorporate
practices despite there being adequate knowledge about the potential benefits,
Introduction
The increasing level of competition in the hotel industry has compelled hotels to focus
their attention and dedicate more effort on meeting the diverse criteria of customer expectations
and satisfaction.The prevalent competition has worked to reduce profit margin. Sustainability is a
key parameter which drives customer preference and satisfaction today (Molina-Azorín et al.,
2015). Sustainability practices thus play a significant role in the operations of the hotel industry.
Energy management is a notable aspect among such practices which not only drives
customer satisfaction but acts to reduce operational costs. It is also a key area where
organizations have been facing trouble managing and shrinking energy consumption levels for
their operations (Xu et al., 2015). Meeting these demands, has proved challenging to the
industry wherein hotels need to develop eco-friendly and sustainable methods and change the

3IMPACT OF ENERGY MANAGEMENT IN HOTEL INDUSTRY
system to incorporate renewable resources to establish a working model by which they can
reduce cost, increase sustainability and in turn attribute themselves with greater value as far as
the customers are concerned (Deraman et al.,2017).This paper takes into cognizance all of this
and focusing in the award winning Crowne Plaza hotel, located in Auckland, New Zealand,
conducts some evidence based analysis with the aim to identify the challenges that the particular
establishment may face in incorporating energy management into their operational infrastructure
(Auckland.crowneplaza.com, 2018).
The objectives of the analysis of the paper primarily involves identification of the
benefits that renewable energy sources have on profit, the options that are at the disposal of the
Crown Plaza, the challenges that exist in implementing them and the tentative solutions that
could be adopted. The bottom line or the ultimate research question of the study thus focusses on
whether it is feasible for the Crowne Plaza hotel to introduce renewable and eco-friendly
approaches in its current operations. The analysis adopts a mixed research methodology
incorporating both a survey design as well as a qualitative interview design to approach the
study. The only limitation faced was probably the accessibility to the employees of the hotel,
however conducting the survey online is expected to have solved that issue to a reasonable extent
(Sekaran & Bougie, 2016).
Section 2: Literature Review
Modern tourists are increasingly becoming conscious of environmental implications of
their activity, ushering in a pattern where tourist have been found to be seeking out g=hotels
which abide by guideline of sustainable practices (Cerović, Danijel & Milojica, 2014). They
addressed the advantages and scope for application of renewable energy in the business
development of the hospitality and tourism industry, regarding it with the motivation to improve