Engage Audience Report 2022

Running head: MANAGEMENT 1
Engage Audience Report
Student Name
Institution

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Table of Contents
Introduction.................................................................................................................................................3
Introduction to Art, Not Apart event...........................................................................................................4
Stakeholders mapping process....................................................................................................................4
Art, Not Apart Audience..............................................................................................................................6
Facebook Management Metrics..................................................................................................................6
Conclusion...................................................................................................................................................7
Reference....................................................................................................................................................8
Appendix I stakeholders mapping process..................................................................................................9
I. General stakeholders mapping process.........................................................................................10
II. Step by step stakeholder maping process.....................................................................................11
APPENDIX II...............................................................................................................................................11

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Introduction
Engaging stakeholders through contemporary communication techniques remains
an important business marketing and management tool in business today. Some of the
contemporary audience engagement platforms are social media platforms. Facebook remains an
important stakeholder and audience engagement or communication platform. Building a brand
page within Facebook is one of the steps that Art, Not Apart took to reach more of its audience.
Art, Not Apart page has many followers that are engaged for management analysis of the event.
The following report, therefore, analyses various Facebook matrices derived from Art, Not Apart
page for better management decision making.
Introduction to Art, Not Apart event
Art, Not Apart refers to contemporary art festival event normally help in Canberra
Australia. The event normally brings together various artists to showcase their artworks and link
with other artists or stakeholders. The event draws together artist in various categories such as
musical arts, performance art, exhibition, street food, dance party and installations among many
other arts. The event has increased to various parts of the country extending the connection to
areas such as Westside and includes Westside Action Park. The event organization has increased
its connection to link up with online users through the event’s website and social media pages.
Currently, the festival event has a social media page on Facebook, Twitter, and other social
media platforms. In addition, the Facebook page Art, Not Apart has more than 5100 followers

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and more than 957 check-ins making the page one with audience connection (Art, Not Apart,
2019).
Stakeholders mapping process
There are a number of stakeholders in the Art, Not Apart 2019 event. Firstly, artists are
key stakeholders in the event since they come to showcase their pieces of art. Artists are part of
the event since they bring their artworks for customers and exhibition during the event. The
communication to the artist should be through the management and can take the form of formal
or through social media. The customer group of stakeholders is managed through the provision
of a clear form of communication and quality artworks (Torelli, Balluchi & Furlotti, 2019).
Secondly, the management of the event is another set of stakeholders that has influence
and expectations. The management of the organization lead by the event producer David Caffery
carries out all forms of communications and coordination to ensure that festivals are successful.
The management or organizers normally communicate with another stakeholder through social
media, website and email services. In addition, management has a phone number that other
stakeholders can use to communicate with management (Rudra, 2014).
Thirdly, customers are the third group of audience that comes to view various artworks
and purchase some items. Customers form part of the communication process of the event as
they either view artwork during the event or purchase. The management has perfected
communication with customers through a social media page named Art, Not Apart. On the
Facebook page, various upcoming events are advertised and customers or audiences are engaged.
This ensures that the communication and connection between event organizers and customers are
active (Wallace, 2015).

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Fourthly, business people or business community that sells some products such as food
products during the festival. Various businesses come during the festival to sell their products to
customers. Some of the common businesses that normally attend the event to sell their products
are café and food businesses. These businesses have become part of the event and their products
are some of the items within the art categories (Colley, 2015).
Lastly, the government forms part of the regulators that regulated the event to ensure that
everything happens peacefully. The government of Australia interacts with the management at
various levels. The government provides security during the event and also provides legal
permits that allow the event to occur. The government prefers formal communication with the
management of the event (Kelly, 2014).
Art, Not Apart Audience
The Art, Not Apart Audience has various audiences with different demographic features
or compositions. Firstly, the age and gender of the audience that clicks the website link from the
Facebook page majorly age 18-24 both for the male and female gender. Another age group that
is the audience is age 24-34 of the female and male gender. A male and female age 55-64 are
reported as a frequent visitor to the page and website. Female of 65+ age are also frequent
visitors of the page and site. Secondly, Art, Not Apart audience are visit the page at different
times of the year as evidenced by various dates that have to receive many page web clicks. Page
audiences are also availbale or engaged at different times as shown in the figure below (Art, Not
Apart, 2019b).

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Figure 1: Page Popular Hours
Facebook Management Metrics
The Art, Not Apart has some engagement matrices that show audience engagement over
some time. Firstly, daily page engaged users of the page that include clicks of the page or stories
posted on the page. As the page management post various events and other stories on the page,
the audience participates through clicks or reactions that form part of the engagement. Secondly,
weekly people engaged that is the cumulative total number of clicks of page stories over the past
week. Every week there are those people that click or participate in stories posted on the Art, Not
Apart page. Thirdly, 28 days page engaged users are the cumulative number of people that had
clicks or page stories for the past 28 days. This metric gathers all the number of people that has a
click or reacted to the story posted on the page for the past 28 days of the month (Art, Not Apart,
2019b).
Conclusion
In conclusion, Art, Not Apart page has drawn an audience with diverse demography
hence increasing stakeholder engagement. The page provides various stakeholders that each is
engaged at various levels to ensure that management has a good target market. Analysis of the

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Art, Not Apart page shows various matrices that give the impression of the event in the market.
The data shows page audiences of various age groups and gender visit the page and are engaged
differently. Moreover, insight data from Art, Not Apart page indicate the period in which the
audience visited the page since the page was created.
Reference
Art, Not Apart (2019). About Art, Not Apart. artnotapart.com. retrieved from
http://artnotapart.com/philosophy
Art, Not Apart (2019b). Art, Not Apart Facebook page. Retrieved from
https://www.facebook.com/artnotapart/
Colley, C. (13 March 2015). Canberra's 'most significant' art festival Art, Not Apart takes over
New Acton, Westside. The Canberra Times. Fairfax Media. Retrieved from
https://web.archive.org/web/20160302103546/http:/www.canberratimes.com.au/act-

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news/canberra-life/canberras-most-significant-art-festival-art-not-apart-takes-over-new-
acton-westside-20150312-142apq.html
Kelly, E. (24 February 2014). Art, Not Apart. The Canberra Times. Fairfax Media. Retrieved
from http://www.canberratimes.com.au/entertainment/art-and-design/art-not-apart-
20140218-32xsy.html
Rudra, N. (15 March 2014). Art, Not Apart festival: Once a year, and it's a big day art. The
Canberra Times. Retrieved from
https://web.archive.org/web/20141215090241/http:/www.canberratimes.com.au/act-
news/art-not-apart-festival-once-a-year-and-its-a-big-day-art-20140314-34ssq.html
Torelli, R., Balluchi, F. & Furlotti, K. (2019-07-22). The materiality assessment and stakeholder
engagement: A content analysis of sustainability reports. Corporate Social Responsibility
and Environmental Management. DOI: 10.1002/csr.1813.
Wallace, C. (20 March 2015). Art, Not Apart festival: Time for Canberra to become a design
leader. The Sydney Morning Herald. Fairfax Media. Retrieved from
http://www.smh.com.au/comment/art-not-apart-festival-time-for-canberra-to-become-a-
design-leader-20150316-1m0c8l.html

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Appendix I stakeholders mapping process
I. General stakeholders mapping process

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II. Step by step stakeholder maping process
APPENDIX II
Stakeholder Analysis Matrix Template
Stakeholder Analysis Matrix
Stakeholder Interests Influence Needs Expectations

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