Engendering Customer Loyalty through Customer Satisfaction

Engendering customer loyalty through customer satisfaction establishing
relationships and building rapport with customers
Retaining the existing customers as well as attracting new customers are very
important for any business. At the same time the quality and timely support
that a business and its staff provide to people who come to them for services
which can be described as good customer care is a fundamental for that.
Good customer care can explain as how the business treats its customers
before, during and after selling their product or service. It ensures that
customers have a good experience in meeting their needs. It's not as an
isolated act, but as a vision that drives an entire business to prioritize
customers. It is the responsibility of the organization to provide a better
experience for customers by meeting their needs.
Here the Strathboggle Visitor Centre has been open for business for over a
year, but after a promising start visitor number have been declining over the
last few months making the centre less successful than predicted. It seems the
strategies appilied by the center for good customer care service may not be
worked properly here.
Benefits to business –
Customer satisfaction is the main advantage of good customer care. Satisfied
customers will recommend the business to others, which will help to increase
the customer base of the business. The less damage they can do to the
business, the less likely they are to leave a negative review.
It will make the goodwill of the business and help to popular among the
people. It primarily affects the building of the image of the business as a
whole. It creates a positive image if it provides good customer service and a
negative image if it provides bad or unsatisfactory service. Such customers are
loyal to the business and prone to repeated purchases.
It creates a brand friendly customer base for the business. If the business has a
good name, it is more likely to charge a higher price than a less recognized

business and consumers will be more willing to pay for such a product which
will help to make the business more profitable and reduce the cost.
Benefits to employees –
A work place where the satisfied customers flocked around is a pleasant place
to work where job security and satisfaction is available. Such kind of work
places create good morale to employee which to help to do more and more
developments of the services.
Happy employees automatically create customer friendly and caring
environment. Such environments provide a good training opportunity to the
employee to get develop their skills and ultimately help for their carrier
development which is a benefit for the organization.
Benefits to customers –
customers will meet their expectations and get satisfied with the service. They
feel comfortable and happy. Eventually they will be recognized and valued
while justifying the value for money.
2) Importance of the place
A good visitor center is a specific attraction or place of interest. If the site
has permit requirements or guided tours, the visitor center is often the place
where these are coordinated.
That place may have a wide range of clientele consist with local customers,
foreign customers, corporate and individual customers, or business
customers leisure customers etc. All these types of customers usually expect
to meet their expectations but they are different from each other.
Families