Engineering Management Assignment Report

Running head: ENGINEERING MANAGEMENT
ENGINEERING MANAGEMENT
Name of the student
Name of the university
Author note

ENGINEERING MANAGEMENT1
Table of Contents
1. Introduction..................................................................................................................................2
2. The descriptions of two business plans of two companies..........................................................2
2.1 Green Power Consultancy.....................................................................................................2
2.1.1 Business profile..............................................................................................................2
2.1.2 Vision, mission and goals...............................................................................................2
2.1.3 Market research..............................................................................................................3
2.1.4 Operational strategy........................................................................................................4
2.1.5 Services...........................................................................................................................4
2.1.6 Marketing plan................................................................................................................4
2.1.7 Financial strategy............................................................................................................6
2.2 StructureAll Ltd.....................................................................................................................6
2.2.1 Business profile..............................................................................................................6
2.2.2 Vision, mission and goals...............................................................................................6
2.2.3 Market research..............................................................................................................7
2.2.4 Operational strategy........................................................................................................8
2.2.5 Services...........................................................................................................................8
2.2.6 Marketing plan................................................................................................................8
2.2.7 Financial strategy............................................................................................................9
3. Identification of three strongest elements of each plan.............................................................10
3.1 Green Power Consultancy...................................................................................................10
3.2 StructureAll Ltd...................................................................................................................10
4. Identification of three weakest elements of each plan...............................................................11
4.1 Green Power Consultancy...................................................................................................11
4.2 StructureAll Ltd...................................................................................................................11
5. Suggestions for improvement....................................................................................................12
5.1 Green Power Consultancy...................................................................................................12
5.2 StructureAll Ltd...................................................................................................................12
6. Challenges and learnt lessons....................................................................................................13
7. Demonstrated competencies......................................................................................................13
8. Conclusion.................................................................................................................................13
References: APA...........................................................................................................................14
Appendix 1.....................................................................................................................................15
Appendix 2.....................................................................................................................................17

ENGINEERING MANAGEMENT2
1. Introduction
Business plan of an organization provides a brief view of the strategic objectives of an
organization and the manner in which the same might be executed through operational, financial
and other projections. In this connection, the research will take the initiative of comparing two
business plans of companies Green Power Consultancy and StructureAll Ltd.. The major aim of
the comparison will be to recognize the strongest and weakest elements in the plans and the
improvements that the organizations might consider for increasing their scope of growth. The
research will also focus on identifying the challenges and lessons learnt from the comparison
while enumerating the demonstrated competencies.
2. The descriptions of two business plans of two companies
2.1 Green Power Consultancy
2.1.1 Business profile
The concerned organization, Green Power Consultancy, is a startup organization which is
based in Burlington. The venture aimed at providing the consumers and the architects with
designs and advice on sensitive buildings based on the environmental concerns (Green Power
Consultancy, 2019). The venture operates as an environmental energy consultancy while
providing legitimate solutions relating to passive heating, recommendations on grey water usage,
renewable energy rehabs and employee transportation functions (Green Power Consultancy,
2019).
2.1.2 Vision, mission and goals
Vision

ENGINEERING MANAGEMENT3
The vision of Green Power Consultancy will be to make dynamic expansions in different regions
of US from Burlington, Vermont (Green Power Consultancy, 2019).
Mission
The mission of the organization will be to provide the “finest green energy solutions” to the
constructions department and the different existing building owners while providing the same
with cost- efficient measures towards green developments (Green Power Consultancy, 2019).
Goals
The goals of the concerned organization would be:
 To induce cost-benefit analysis environmental approaches and applying the same to
structure building and improve green energy consumption.
 To develop their market position as a proven environmental energy consultancy in the
state within the next five years.
 To improve their rate of profit making within the next three years.
2.1.3 Market research
The market segments for the concerned organization will be architects and the individual
customers. The architect segment of the organization must essentially work upon residential and
commercial design work and their revenue per annum must be between $200 thousand - $5
million (Green Power Consultancy, 2019). The major modifications in the organizational
operations will be based on the efficient functioning of the systems in accordance to the demand
of the customers. On the other hand, the individual customer segment of the organization would
include people with a household salary of over $65,000 and are environmentalists that are
concerned of their activities and its impact on the environment (Green Power Consultancy,