Innovation Initiatives: Amazon

Running head: INNOVATION INITIATIVES: AMAZON
INNOVATION INITIATIVES: AMAZON
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1INNOVATION INITIATIVES: AMAZON
Executive Summary
The respective paper is an innovation strategy report of the most popular online shopping and e-
commerce brand “Amazon”. To find out the innovation strategies of Amazon and laying down
the report, thorough research is conducted. The aim of this paper is to deliver various innovation
initiatives taken up by Amazon regarding the services they offer, the infrastructural development
they seek for as well as their internal as well as external organizational management. Amazon
has been trending in the e-commerce and online marketing industry as one of the leading
businesses across the globe.

2INNOVATION INITIATIVES: AMAZON
TOC
Table of Contents
Executive Summary.....................................................................................................................................1
Introduction.................................................................................................................................................3
Discussion...................................................................................................................................................3
Recent Innovation Trends........................................................................................................................4
Impact of the Trend.................................................................................................................................5
Business Model Canvas classifying the Impact.......................................................................................5
Innovation Strategy Recommendations...................................................................................................7
Interconnectivity of the innovation trend with the organization..................................................................8
Strategic Alignment to best ensure Innovation Trend..............................................................................8
Conclusion...................................................................................................................................................9

3INNOVATION INITIATIVES: AMAZON
Introduction
Amazon is an America based largest multinational technical company famous for its e-
commerce, cloud computing platforms as well as artificial intelligence, its headquarters being
based at Seattle, Washington (O’Connor, 2013). Amazon is considered to be the largest and the
most popular platform of online marketing and cloud computation all around the world,
according to the research statistics (Hardy, 2012). Founded by Jeff Bezos in 1994, Amazon has
gained its place in the global market by applying creative, effective as well as innovative
strategies to develop and enhance itself in order to survive and thrive in the fiercely competitive
global market. The respective paper is an innovation strategy report of the company Amazon
which identifies, comprehends, analyzes and interprets various innovation initiatives, schemes
and strategies which the company has taken up and also about to take up in order to maximize its
profit and meet customer requirements and satisfaction with an optimization of time and
resources.
Discussion
Innovation strategy of an organization can be widely defined as a progressive,
incremental, functional and prearranged plan which decides the identification, segregation and
allocation of various resources of the organization for engineering different types of innovative
plans aimed to achieve the corporate as well as the business objectives of the respected
organization (Jones, 2013). Under the strategic innovation schemes, an organization revisits,
reinvents and redesigns its corporate strategies to accelerate the growth of the enterprise.
Innovation strategy of an organization also helps the organization build its competitive advantage