Michael Kors PESTLE and SWOT Analysis
Added on 2020-10-04
9 Pages2784 Words117 Views
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ENGLISH ACADEMICSKILLS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1About the company ................................................................................................................1SWOT ANALYSIS OF MICHAEL KORS....................................................................................1Strengths .....................................................................................................................................1Weaknesses.................................................................................................................................2Opportunities...............................................................................................................................3Threats ........................................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONFor all organisations across the world their aim is to make profits by understanding therequirements of customers and fulfil them by providing services and products to the users. So,firms analysing their environment and structure by using various methods like pestle, swot,porters, marketing mix etc. So, This present report is on Michael kors, which falls under fashionindustry and its headquartered in America. It is providing goods to the customers such asfootwear, watches, apparel, accessories, and handbags.About the company The Michael kors is providing their products across the world. The headquarters areaslocated in United states and New York. Organisation is founded in 1981 by Michael kors. JohnIdol is the chairman and Michael kors is the director of firm. According to 2016, The firmsyearly profit is around 839.1 million USD and the operational income is 1.16 billion.Furthermore, the enterprise total assets around 2.57 billion and equity is 2 billion. Organisationhave 12689 staff members for providing services and goods to the end users. SWOT ANALYSIS OF MICHAEL KORSSWOT analysis is analysing the strengths, weaknesses, opportunities and threats ofcompany. It is the way of identifying points which are effecting the firm. It is basic structure forenterprises to know their goods and services entity. Below given are the SWOT analysis ofMichael kors: Strengths Products: It is the major entity for every enterprise. The quality of products isalways taking place in people’s mind. Michael kors providing ladies clothes fromlast thirteen years. Firm is also supplying online selling of their goods fromvarious sites. Enterprise sometimes makes sale for attracting more people and alsomaking profit. Organisation is providing their products in 91 countries. Such as,Brazil, Aruba, Canada, Panama, Japan, China, Taiwan, etc. In 2015, around 1500boutiques and 550 stores launching by firm. Enterprise is mostly famous forproviding different patterns goods in handbags and watches. Organisation isrunning strongly in market from several years with their products. 1
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