English Heritage Assignment (Doc)

ENGLISH HERITAGE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Outline how English Heritage are governed, establish their purpose, ethos and objectives
together with how they operate their business financially considering their charity status........1
TASK 2............................................................................................................................................6
Identify the key stakeholders to the English Heritage, then using relevant theory.....................6
evaluate the level of impact these stakeholders can have on an organisation.............................6
CONCLUSION................................................................................................................................9
REFERENCE................................................................................................................................10

INTRODUCTION
Hospitality industry is one of the fastest growing sector into world that is having majority of
shares of market with itself (Heritage, 2014). The industry is having many other sectors joined
with like that of hotels, travel and tourism, sports recreation and many more. Toursim is among
the largest contributors of local economy and generating job for many local people. This
particular report will be covering one of the most prestigious charitable trust of UK which is
English Heritage. It is the registered charity which is aimed at managing National Heritage
collection having its under about 400 of historic buidlings and monuments of UK.
The report will cover purpose, ethos and objectives together with the process of its
operation with charitable status of English Heritage. Further towards the end this report will
cover the key stakeholders to English Heritage by using theory to evaluate impact of these
stakeholders.
TASK 1
Outline how English Heritage are governed, establish their purpose, ethos and objectives
together with how they operate their business financially considering their charity status
English Heritage is one of the registered charitable trust was formed in 1983 as government
agency and then into charity in year 2015. This is having about 400 heritage and historic
monuments which are about 5000 years old under its inspection (English heritage prioritie,.
2018). It is havving its mission or motto to as Bringing history to life that is linked with
influencing historical figures to particular buidling. At time when it was founded in 1983 it was
operating as executive non- department publics body of the British government for the historic
buidling and monuments commission for England. It is running for protection and managing a
wider range of historic properties of country. The English Heritage is divided into 2 parts that is
Historic England which depend upon inherited statutory and protection will be function of old
organisation and new charity would operate in historic properties.
For this British government gave about £80 million grant in way of helping it to establish
as indepentende trust but the historic property was still under ownership of state (Stead, 2014).
The charity is having reveue of about £74.5 million in year 2014 and 2015 with the expenses of
£176.2 million in same year. English Heritage is having staff of about 2699 and apart from this
they are also having 1872 volunteers in year 2015.
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As there is increasing case where people are looking for the experience so that they could be
able to build where history could be known to them all. They are in search of experiencing
history where it took place long time back so English Heritage did this all for these people who
are intereseted into knowing history of place and country (Heritage, 2014). They are inspiring
people and entertaining them as well of all ages with enduring values, ehos and culture for the
people who are visiting England.
Their vision is to get people experience about history of England where it really
happened at that place only. They do not belive in forming things or places more and more
exaggerate or making things only for the sake of entertainment but they are separating fact with
that of fiction and preseneting in fornt of people what is true and real (Heritage, 2014). English
Heritage is delivering the best of quality of service with having highest standards within work.
English Heritage is also taking the responsibility so that they could be able to play different role
where they are hosting million of visitors and conserning many of the finest historic sites and
palaces as well.
Figure 1: 4 R’s of sustainblity
[Source: Heritage, 2014]
These all things are vision and mission of English Heritage which they are following
from many years are getting appreiciation of people and customers all arcoss the world. For the
sustainable development for tourism within UK there is London Sustainable Development which
is working upon 4 R’s which are respect, resources, results and responsibility (Heritage, 2014).
All these 4 R’s will be helping into development of tourism, creating better quality of life for
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everyone and in coming future as well. The sustaniablity development will be depending upon
taking responsibility for the action of being aware for the impact of those actions on people and
especially on environment. Respecting people, society, places, nature and safety of environment
will be very much important as well. Thesn sustainable development will be protecting and
recycling, enironement and resources which nature is giving to us all. The results from these all
will be transparency, innovation, improvement, well-being and accessiblity. They are mainly
offering the experience that is inspiring and entertaining people of all the ages, informing values
of authenticity, imagination, quality and standard with fun as well.
English Heritage is having some priorities which are involvement, financial sustainablity,
inspiration and conservation (English heritage priorities, 2018). In the coming new 2022 and
2023 they are having target of finding out new ways to getting involve more people in their work
and ensuring financial independent as well. English Heritage is also inspiring and enjoying
experience for everyone within online sites and enabling people of all ages. They are also having
historic sites and artefacts so that they could conserv and protect history for future time as well.
English Heritage is also mainting its collection of high standards, with ensuring contined
signifiance, developing their collection with increasing understanding through outstanding
research and developing expertise as well. The financial sustainbility is the most important part
of their plan that is becoming financial independent by 2022-23 which could be done by growing
membership base and investing into recruitment and giving people or customers chance to
remain with charity for longer duration of time.
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Figure 2: English Heritage Annual report of 2017-18
[Source: ANNUAL REPORTS, 2018]
All the 400 historic monumnets which English Heritage is protecting is having or
reciveing about 10 milllion visitors each year which are world famous buildings and places as
well (Cramer, Hofer and Jain, 2014). As per the annual report of 2017-18 it was noted that they
are getting support and involvment of their supporters each of which is playing vital role into
sharing story of England and keeping it alive. They are also having £52 million for addressing
the most important top most 3 priorities for conservation defets into their collection and their
asset management plan as well.
Figure 3: Net income:actual compared to launch plan for the first three years
[Source: ANNUAL REPORTS, 2018]
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They were also having about 28 million onto their new commercial investment like that of
vistors facilities and infrastructure which is about £18 million. According to the Statemnet of
Financial Activities (SOFA) is the source of income and expenditure which in 2016 and 2017
which was about £116 million that consisted of £7.9 million of legacies, donation and
sponsorship (ANNUAL REPORTS, 2018). £64 million of admission and membership in year
2016-17, £1.3 million of properties generated from conserving. with this they also received £14.4
million of grant in aid which was funding from Historic England under the new model
arrangement.
As a major aspect of this new opportunity to work outside of Government control to decide
English Heritage claim future, a monetary model, known as the New Model Contractual
Framework, was produced whereby gotten a concede of £80 million from Historic England on
31 March 2015 (in the future called the New Model allow). This empowers us to attempt a
greater amount of the testing work expected to put resources into this one of a kind arrangement
of locales and landmarks. This New Model allow is being utilized over an eight-year time frame
up to 2022/23 to address earnest preservation abandons at English Heritage locales (£52 million)
and put resources into new plug programs (£18 million, for example, new guest offices and
shows, and additionally refreshing the introduction and elucidation of littler destinations (£10
million) that would not ordinarily fit the bill for business speculation (Lewis, Nicholas and Dodd,
2016).
o Inspiration: will make rousing and pleasant encounters for everybody at English
Heritage destinations, on the web and in print, empowering individuals of any age to
partake in and pass on the narrative of England.
o Conservation: will ensure memorable destinations and antiquities are expertly thought
about with the goal that they can be appreciated by who and what is to come.
o Involvement: will discover better approaches to include more individuals in work.
English Heritage is for everybody and individuals are quick to take an interest in ensuring
and enlightening it.
o Financial supportability: will guarantee that are monetarily free by 2022/23.
New online encounters Digital activities have helped us contact a more extensive group of
onlookers than any time in recent memory. In 2017, cooperated with Google Arts and Culture to
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feature in excess of 2,000 items at 29 of English Heritage destinations. It's the first run through
Google Arts and Culture has worked with a legacy association and the task won the Contribution
to Heritage Award at the UK Heritage Awards. English Heritage social channels have
additionally developed quickly (North and Heritage, 2015). YouTube movement has expanded to
over 8.8 million video sees, from not exactly a million out of 2016/17. This has generally been
fuelled by the achievement of English Heritage Mrs Crocombe recordings of Victorian
household life at Audley End, which have genuinely caught people in general's creative ability.
English Heritage currently have more than 100,000 endorsers and gotten English Heritage Silver
Creator Award from YouTube to check this accomplishment. In 2017/18, English Heritage got
new promises totalling £10.6 million – including awards, gifts and sponsorship
TASK 2
Identify the key stakeholders to the English Heritage, then using relevant theory
evaluate the level of impact these stakeholders can have on an organisation
English Heritageis having knowledge, skilled, commitment and enthusiasm of their staff
and volunteers in making charity into very speacial place to work with. It is the registered charity
which is governed by their broad of directors and trustees whoes responsibility is to delegate
their day to day responsibility of running successful organisation. Tim Laurence is the chairmen
of broad of trustees and Kate Mavor is the chief executive who both are playing their role in
brining success into charity (Cramer, Hofer and Jain, 2014). There are number of local
authorities, parties, owners and representatives who are regarded to as stakeholders of English
Heritage including the central government as well.
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Figure 4: Stakeholders mapping
Owners-
It is worth noticing that there are about 300 owners of all the 400 historic properties
which are under English Heritage. These include that of Historic house association (HHA),
Country land and business association (CLBA) and then the listed property owner club also have
some of the historic places or building under them.
Developers-
There are many developers who are regarded to as stakeholders of English Heritage who
are playiing role into making and developing places, sites and buildings which are having
historic importnace in history of England (Schofield, 2016). They all developers are the real
estate agents or building developers who are responsible for the development, protection,
preservation and safety of places carrying historic importance. So they are very important
stakeholders of English Heritage without whom the charity will not be able to work and function
properly.
Local authority-
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They are regarded to as the local authority or representatives who are taking part into
development and growth of English Heritage so that it could be promoted among people and
visitors who are coming to visit such places of historic importnace. The local authority are
playing their role of promoting tourism into country so that they could be able to gain revenue
and income as well. These local authority are one of the most important stakeholder who are
having interest into policies and practise of English Heritage so they would be improving
importance of historic places and building within country (North and Heritage, 2015). There are
118 conservation officers, 9 heritage champions, 53 planning professionsla, 5 others and 28
archaeologist as well.
Customers or visiors-
It was noted that in year 2017-18 there were about more than 10 million visitors in
England all these are the increasing number each year. This includes that they are the most
important visitors and stakeholders of charity who are respresenting the huge number of income
and expenditure for charity. As it is already noted that customers are always the most important
and first stakeholders for any company who are sources of income of funds for them as well.
Company must be making their own efforts into protecting and securing the interest of these
customers so that they are happy and satisfied with service and quality which company is meant
to give them. It is the foremost duty of England Heritage that they are providing their customers
with best quality and standard of service, protecting them and their health, maintaining hyginic
environment and keeping place or buidling neat and clean (Stead, 2014). All these things will
help customers and attract them to visit place again and again thus improving the income for
English Heritage as well.
Employees or volunteers-
They are the one who are mainly responsible for creating experience for customers and
visitors who are ariving at places. It is very much important that employees or volunteers are all
experties in their field having experience of working within the hospitality industry for longer
duration of time. There are at present 2699 employees are 1872 volunteers of English Heritage
who are working both full and part time for improving the culture, ethos and nature of country by
increasing the number of people visiting buildings and monuments carrying historic importnance
for country.
Members-
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They are encouraged to join the English Heritage as members who then would be
provided with membership benefits like that of admission of fee into properties of charity and
also into member only events like in reducing cost of addission to all its associated properties
(Lewis, Nicholas and Dodd, 2016). In current time there are about 1.34 members working which
was in year 2014 and 2015 but all these members will not be having any sort of voting rights or
impact the running and functioning of English Heritage .
CONCLUSION
From the above report on English Heritage it could be concluded that there are many
volunteers, members and employees who are working within the charity. All of them are playing
very important role in gaining, improving and innovating chnages within the tourism industry so
that Engalnd Heritage is gaining more popularity within whole world. The primary mission and
vision of charity is to provide excellent experience to all its visitors and customers so that they
are all inspired by great history of country and having knowledge about it as well.
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REFERENCE
Books and Journals:
Cramer, J., Fossa, G., Hofer, A. and Jain, J., 2014. Sir Neil Cossons has been active in the field
of industrial heritage for many years, as Director of the Ironbridge Gorge Museum (1971–
1983) and of the Science Museum, London (1986–2000). From 2000 to 2007 he was
Chairman of English Heritage. Industrial Heritage Sites in Transformation: Clash of
Discourses, 6, p.219.
Heritage, E., 2014. An Archaeological Map of Hadrian’s Wall.
Heritage, E., 2014. Our portable past.
Heritage, E., 2014. Why do economists think heritage is worth protecting?.
Lewis, J., Frieman, C., Nicholas, P. and Dodd, L., 2016. A Geophysical Survey of Bury Down
Enclosure, Lanreath, Cornwall.
North, O.A. and Heritage, E., 2015. Lithic Sites Assessment 7046.
Schofield, J. ed., 2016. Who needs experts?: counter-mapping cultural heritage. Routledge.
Stead, I.M., 2014. Iron Age Cemeteries in East Yorkshire. English Heritage.
Online:
ANNUAL REPORTS. 2018. [Online]. Accessed through:
<https://www.english-heritage.org.uk/about-us/annual-reports/>
English heritage priorities. 2018. [Online]. Accessed through: <https://www.english-
heritage.org.uk/about-us/our-priorities/>
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