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Enterprise and Entrepreneurship Assignment

   

Added on  2019-12-28

17 Pages4260 Words302 Views
Enterprise andEntrepreneurship
Enterprise and Entrepreneurship Assignment_1
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................11. BUSINESS DESCRIPTION........................................................................................................12. MISSION AND VISION STATEMENT....................................................................................13. PRODUCTS AND SERVICE PLAN..........................................................................................24. MARKETING PLAN..................................................................................................................25. OPERATIONS- BUSINESS MODEL CANVAS.......................................................................66. HUMAN RESOURCE PLAN.....................................................................................................77. FINANCIAL PLAN.....................................................................................................................88. LEGAL REQUIREMENTS.........................................................................................................99. CONTINGENCY PLAN AND EXIST STRATEGY.................................................................9REFERENCES..............................................................................................................................10APPENDICES...............................................................................................................................12Illustration IndexIllustration 1: Marketing Plan..........................................................................................................3Illustration 2: Marketing Research...................................................................................................4Illustration 3: 7 P's of Marketing Mix..............................................................................................5
Enterprise and Entrepreneurship Assignment_2
EXECUTIVE SUMMARYEntrepreneurship is a process in which entrepreneur always try to adopt innovative ideasand take risk so that it will give the growth opportunities for an organisation. It is an economicactivity, which is based on profit potential by bearing the risk for securing the organisationalgrowth. The present report describes the business plan of Crochet or Knitting business concernwhich use special needle in their manufacturing activity. This describes the complete descriptionof enterprise including vision or mission, ideas, objectives, strategies of the commercialenterprise. In addition to this, it also explains the product/ or service plan, marketing plan of theconcern. In the next phase, also explain the various business model canvas and human resourceplan/ financial plan of the commercial enterprise. At last legal requirements and othercontingency strategy also explain which are related to the enterprise operations (Schlaegel andKoenig, 2014).1. BUSINESS DESCRIPTIONCrochet or Knitting is kind of manufacturing business which are situated in Jordan. Theyuse special kinds of need in their manufacturing process. By use of Yarns, firm can makemultiple materials like cotton, wool, silk and many more long-lasting fibres. By using yarns firmcan make various kinds of products such as bedsheets, blankets, clothing and many morehouseholds products. Company open their branch in Jordan which establishes their shops likeclothing shops, accessories and detergent shops in their locality (Zhang, Song and Zhong, 2016).2. MISSION AND VISION STATEMENT Mission of Crochet and Knitting organisation is establish itself in Jordan and providegeneral utility products such as clothing, blankets etc. to the customers. Vision include theachievement which an company wants in future, so that company want to adopt variousinnovative techniques and mainly focus on their potential customers. To achieve their targets,they want to establish their stores like clothing stores, accessories and detergent shops. In thisway, company want to expand their business scale by applying innovative manufacturingtechniques and using interactive marketing strategies so that they can attract the customers in alarge scale. To achieve their targets company firstly find the idea and also identify opportunitiesin their nearest environment. To develop an innovative idea company uses informal marketresearch and develop confidence articulating the idea. 1
Enterprise and Entrepreneurship Assignment_3
3. PRODUCTS AND SERVICE PLAN Crochet and Knitting organisation will provide large scale of general utility commodityfor all ages and kinds of persons. company mainly provide the goods for their potentialcustomers like; bedsheets, blankets, clothing and household supplements. Organisation is newlyestablished in Jordan, so that it mainly focuses to provide all those trade good which satisfied thecustomer's wants and need. So as newly established firm, they do not produce and focused inbranded products. By providing general utility ware, firm create good reputation in mind oflower to middle class people. The unique feature of the products which they are provided to the customers is thatcompany manufacture all the needle manufacturing products. company use silk, wool, cotton andmany more fabrics to produce blanket, bedsheets etc. For producing the products company usespecial techniques such as Yarns strategies so that producer can used for multiple activities. Thespecial feature in their products is wool. company mainly produces wool related products fortheir potential customers.While adopting the pricing strategy company faces various kind of value related issues.there are various types of strategies like pricing at a premium, pricing for market penetration,economy pricing, price skimming, psychology pricing and bundle pricing. As per these strategiescompany adopts economy pricing strategy to make valuation of their products cost at a minimumrate. Economical price always makes great impact on company's operational activity. Byintroducing the products in a new market with carrying economic price helps the company toachieve their set targets. To value the products, it may be depending on the competitor’sconditions. Competitor's market position and their pricing strategy also make great impact inorganisation operational activity. In this way, Crochet and Knitting organisation always considerthe competitor situation and as per the price of the competitor they set their own products, so thatit will attract the customers in a high level.4. MARKETING PLANMarketing plan is consisting of market research, secondary or primary data collection,situational analysis, marketing mix strategy and exist strategies of an company.2
Enterprise and Entrepreneurship Assignment_4

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