Strategic Management for Haigh's Chocolate Company

Running Head: STRATEGIC MARKETING 1
Strategic Management
Student’s Name
University

STRATEGIC MARKETING 2
Introduction
Strategic management is crucial in any business. A plan provides guidelines for achieving
specific goals of a particular subject. Therefore, enterprises require well developed strategic
plans to aid in knowing how their firms are running and if there are working towards their
mission and vision.
Transcript for the presentation
Slide 1: Name of the company.
Slide 2: This slide defines the company’s vision statement.
A vision statement illustrates the future-oriented testimony of an organization’s
achievement and aspirations. It is said that the mission statement forms the basis of an institute’s
vision “where it wants to be in the future.” A company’s strategy plan should start from the idea
since its purpose is to accomplish the concept and consequently fulfil the organization’s mission.
An institute’s objectives should be SMART; specific, measurable, achievable, realistic and time-
bound.
Slide 3: Illustrates Haigh’s Company’s goals and objectives
Goals and objectives steer a company or institution towards its vision. Lack of goals and
objectives leads to the slow development of a firm. An organization's goals are the precise,
quantifiable results of the strategic plan. These objectives allow the institute to realise its
purpose. Additionally, an organisation’s goals are the accurate, measurable results of the
invention. The institute’s objectives provide details of how much of what will be achieved by a
specified period.
Slide 4: Current State of Haigh’s Chocolate Company

STRATEGIC MARKETING 3
Haigh’s company is one of the pioneer chocolate producing companies in Australia. The
company was established in the year 1915 by Alfred Haigh. The company has been effectively
run by Alfred’s son, grand-sons and great grand-sons. This family management approach allows
the company to maintain its traditions. For example, the “bean to bar” technique used during the
chocolate manufacturing process.
The company has 17 retail suppliers situated in Melbourne, Canberra, Adelaide, and
Sydney and online. The company manufactures about 200 commodities and other products
whose sales funds several charities. Though Haigh’s targets customers to seek exceptional
quality chocolate, it is among the limited suppliers. According to the management, the company
needs to widen its customer range to ensure more brand awareness.
The businesses’ value is to continue being caring and considerate to their staff, clients,
distributors, and stakeholders. The company currently has approximately 300 employees.
Haigh’s chocolate Company offers quality commodities and services throughout Australia. The
firm manufactures chocolates and makes its deliveries or arrange for alternative transport to the
wholesale shops.
Slide 5: The progress of the Company.
Haigh’s company being a family run business it is easy to maintain the company’s
tradition. The well-known one being the “bean to bar” tradition. The regular management
practices have played a significant role in the present state of the firm. The employees in
collaboration with the administration has guaranteed the continued operational competence and
reliability.
Slide 6: Available opportunities for the Company.