Business Plan for Delicious Food Truck

Enterprise and
Entrepreneurship-Task 1

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Executive summary .........................................................................................................................1
The concept/Business Model ..........................................................................................................1
You and your team’s entrepreneurial competences.........................................................................2
The Market: PESTEL factors ..........................................................................................................3
Competition (Porter's five forces)....................................................................................................4
The product......................................................................................................................................5
Marketing the business:...................................................................................................................6
Sales and operations .......................................................................................................................6
Sales forecast ..................................................................................................................................7
Financial projections .......................................................................................................................7
Strengths and risks of the business .................................................................................................7
Closing summary ............................................................................................................................8
REFERENCE...................................................................................................................................9
APPENDIX 1 – POWER POINT (Pitch)......................................................................................11

INTRODUCTION
A business plan is considered as road map and structure which is used by management in
order to operate a manage a business. The plan states what are the objectives and how they can
be achieved in certain period of time. The management should analysis business performance
and activities which are important and implement the plans that can help to attain the business
goals (Katz and Green, 2018). The plan which is formulated by a person or entrepreneur should
be accurate, up to date and feasible that can help to operate and increase the performance. This
report is based on idea of that is newly venture that is Delicious Food Truck, will provide best
quality of food anywhere within different meal time. The management of such organisation will
formulate a business plan by involving all activities and financial performance that can help to
operate a business effectively. The aim of business is to fill the needs of customers and become a
leader in food industry. This report involves business model, team's entrepreneurial competence,
objectives, Market, competition, product, segmentation, sales and operation, sales and forecast,
financial projection and risk that arises in business activities.
Main Body
Executive summary
For running a business successfully, plan and strategies are important which is
formulated by a person and helps to increase the organisational profitability. This is a kind of
roadmap which states how activities and functions will be operated and how to attain the goals.
is a newly business venture idea that is going to be operate in London, UK. This plan will help
to fill the needs of customers specially for those who wants different taste and healthy food. This
venture will manage and operate the all functions appropriately and would fill the customers
demand. This will provide morning breakfast, lunch and dinner at different places for making
satisfied to customers.
The concept/Business Model
Business model is a description of how a business can help to make money and deliver
the value of organization for the purpose of increasing profitability. Every businessman who
have decided to establish a newly venture and make plans must be use business model that
support to increase the performance and profitability (Biech, 2019). The reason behind
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launching is people who loves travelling and students who studies are not getting qualitative
and healthy food so they have demand to such types of food. This idea knocked in mind and
decided to open a medium size restaurant in England. The business model which are used in
business plan that are as defined:
Advertising: This is major and old business model that will be use by marketing person
of by creating content and food blogs that attracts viewers and readers. The aim of using model is
to satisfy the two customer group such as viewer and reader that can help to make right buying
decision. The management of chosen organisation will use advertisement in order to inform
customers and selling them products (O’Donnell and Dahl-Popolizio, 2018).
Crowdsourcing: The another business model is crowdsourcing in where large number of
people contribute in organisational activities and functions which are important. In context to
Delicious Food Truck, management will source the crowd by offering variety of food and taste
that will attracts customers more (Hacklin, Björkdahl and Wallin, 2018).
You and your team’s entrepreneurial competences
To operate and manage the business, important thing is to have good team and skilled
workers who are playing an important role sand responsibilities in organisation for the purpose
of increase profitability. Team is important in every organisation that can help to understand the
goals and perform their roles and responsibilities effectively. In context to Delicious Food Truck,
entrepreneur is playing an important role strategist, performance evaluator, risk taker, organiser
and controller that can help to establish and operate a business. As me and my team member
have personal and workplace competencies that supports me to launch business. I am good in
risk taking, deceive thinking, and self motivated. My team is well in working collectively,
performing their roles and responsibilities and good in implementing the plans. In chosen
business, number of people are working as a team where management will be liable to assign the
role and and responsibilities as per their skills and experienced that will support to become a
good entrepreneur and would help to manage a business (Priem, Wenzel and Koch, 2018).
Objectives expressed in SMART terms
 The objectives of are defined by entrepreneur as;
 To provide the best quality and variety of foods in breakfast, lunch and dinner.
 To capture the market share by 10% in 2021.
 To attracts the huge number to customers by expanding at number of location.
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 To attain the 40% profitability after paying all expenses.
The Market: PESTEL factors
For starting and establishing a new business venture there is need to analyse the market
that can help to know which factor can affect the business operation. Therefore, PESTLE
analysis in context to are as defined:
PESTLE DESCRIPTION
Political: This factor involves government regulation such as political
stability, tax rates, fiscal policy, import and export policy etc.
In UK, government is stable and supportive that provide proper
assistance to business venture to establish their business that
become an opportunity for Delicious Food Truck to launch
their business in London. As it will get support of government
and manage the all functions properly (Müller, Buliga and
Voigt, 2018).
Economical: When a business is going to establish, need is to analyse the
economical condition of country that can help to set the prices
and getting ideas to operate a business. Due to Pandemic
(Covid- 19), economical condition of UK and other countries
has been reduced where number of people are unemployment.
To improve the economic condition and increasing
employment rate SME businesses are contributing in high
range. Therefore, it can be opportunity for Delicious Food
Truck to establish their new venture by maintaining hygiene,
organic food and safety (Turner and Gianiodis, 2018).
Social: The current trend is changing and people are becoming more
health consciousness. Arising Pandemic in 2019 become
challenging task for business man to operate their business by
considering customers changed demands. Therefore, this can be
strong tapping idea for Delicious Food Truck in UK to offering
better quality and healthy food to customers as they wants that
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will help to manage a business effectively.
Technological: In today's modern era, technology is becoming part of people's
life that enhance the development. This make easier all
complex activities that become opportunity for to launch the
business and reach the target audience by using online
marketing. Moreover, it will provide home delivery and digital
payment services that will attract customers to buy products.
Legal: For running a business in particular country, important is to
understand their laws and regulation which can support and
assist in operation. By following UK's laws Delicious Food
Truck can operate and manage their new venture.
Environmental: This is the major factor that supports whole idea to establish
new organisation. By considering all environmental aspects that
protects from harm is providing variety of food products as
comparative to others. Moreover, Delicious Food Truck will
focus on reducing wastage of raw material and carbon effects
(Easterby-Smith, Thorpe, Jackson and Jaspersen, 2018).
Competition (Porter's five forces)
For launching a new venture, is important to analyse the competitor who exist in the
market that can help to make further plans to beat them. By using Porter's five force model
entrepreneurs of gets competitive picture of market as:
FIVE FORCES DESCRIPTION
Existing Rivalry This force states the competitors who are exists in market. In
UK, there are many restaurants and hotels who are also
providing food products and services. Therefore, a high threat
of competitor can face by Delicious Food Truck that can be
challenging point to run business.
Threat of Substitutes This means substitutes are those similar products that are
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